Customers’ journeys are becoming more complicated and unpredictable. With so many devices, platforms and distractions, a consumer can start a buying journey in Google and continue it next day from a different device on Facebook. How to analyze and shortenaaa

Links are still crucial for rankings. While Google is much smarter at identifying real links as well as using other signals (like content relevancy, trust, etc.) link building remains the most important and challenging SEO task. So how to buildaaa

Blogs were an absolutely innovating idea once. Suddenly anyone could start a blog, become a writer and build a micro-community of like-minded people. Businesses were using blogs to put their value proposition into a relevant non-commercial context, attract readers whoaaa

What people are searching for your brand online, you should always be ranking #1, right? It is no brainer but in reality it is tougher than it sounds. When it comes to branded search, there are basically two problems businessesaaa

Search engine optimization has been evolving fast over the past decades. One of the biggest changes in SEO has been an introduction of structured markup, Schema, that helps search engines understand website content and structure easier ***Add #VCBuzz chats toaaa

Social media marketing is a long-term strategy that promises a lot of intangible benefits, like brand awareness and positive reputation. This makes auditing your (or your competitors’) social media activity quite difficult. Let’s chat creating social media audits that promptaaa

Productivity is one of those topics that is full of contradictions. And that’s understandable: We are all different. What works for someone will not work for other people. But it doesn’t mean that we need to stop sharing all kindsaaa

Thanks to digitalization opportunities, nonprofits around the world can build awareness and brand loyalty through creating great content. But how to create content that resonates and reaches your target audience? How should nonprofits utilize content to achieve their marketing goals?aaa

Lead generation is becoming harder and harder nowadays that our audience is getting more and more overwhelmed with content and optin forms. Lead building and conversion optimization tactics require creativity and experimenting. Here’s a new idea for you: Generate leadsaaa

Creating an extra source of income is every blogger’s dream. Yet, monetization is never easy. Obvious monetization tactics (like AdSense) no longer bring a huge income, even for high-traffic blogs. Others methods require a lot of research and monetization. ***Addaaa

With the growth of social media and blogging, every person can become a brand if they choose to. But many entrepreneurs and business owners don’t still realize the power of personal branding. How and why to start investing in personalaaa

Keyword research and optimization processes have changed a lot over the past decade. To keep up with ever changing and maturing search algorithms, SEOs have come up with new and better ways to identify and group keywords and implement themaaa

Creating an effective content strategy is fundamental to any marketing plan. But it is usually about creating new content. Yet, your existing content may very well be even more important than creating new content because existing pages already have uniqueaaa