Advanced SEO and Schema with @josephskahn #vcbuzz

Search engine optimization has been evolving fast over the past decades.

One of the biggest changes in SEO has been an introduction of structured markup, Schema, that helps search engines understand website content and structure easier

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About @josephskahn

Joseph S. Kahn @josephskahn is President of

He has been an SEO and digital solutions expert since 1994.

Connect to Joseph on Linkedin!

Questions we discussed

Q1 How did you become an SEO? Please share your career story!

My first HTML page was created in 1994 and from there I have always been involved in digital marketing – creating web pages and such – clients such as John Maxwell, Microsoft and Cox Communications and Coca Cola to name a few.

Since I am a researcher at heart, SEO made a heck of a lot of sense once the field expanded – so I am super excited to be here!

I was out of digital work for a while and became a drummer after scoring with #crypto – because of the #pandemic, I returned to help small businesses in light of the situation and how being online could have helped a lot of people

Q2 What is Schema and how does it work?

Schema markup is a structured data vocabulary that helps search engines better understand the info on your website in order to serve rich results. These markups allow search engines to see the meaning and relationships on your site.

Think of it like the oil in a machine… you can’t see it, but it makes a difference to the engine and how it works… (it WILL run without it, but not the best).

I have a 4 part series on this very topic – just saying.

Q3 Does Schema require any technical skill? How can a small business owner handle it in-house?

Schema can be managed easily through @Wordpress #Plugins or it can be “copied and pasted” from easy to use forms. @Google has great information on this.

This is a great place to start the search.

Q4 What are the best schema types content creators should be aware of?

The main ones content creators should be aware of is audio and video schema. If you are sharing a video from @Youtube on your page, it should have schema behind the scenes for better ranking.

Q5 What are your favorite SEO and Schema tools?

Of course, everyone using schema must be on and from there @RankRanger has my favorite mark-up generator and my favorite plugin is @SquirrlyHQ and @RankmathSEO

Our previous Schema chats:


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