#VCBuzz

Develop an Effective & Realistic Scope of Work for a Website Redesign with @JonMikelBailey #VCbuzz

Develop an Effective & Realistic Scope of Work for a Website Redesign with @JonMikelBailey #VCBuzz

Do you wonder what vendors think about your Website Redesign RFP? Chances are, it’s not good. Let’s take this time to discuss what makes a good project narrative, why specs are crucial, how to determine realistic goals and timelines, andaaa

Improving Your Organic Click-Through with Stacey MacNaught @staceycav #VCBuzz

Improving Your Organic Click-Through with Stacey MacNaught @staceycav #VCBuzz

Google’s organic traffic is declining throughout all niches. Partly due to richer search engine result pages and more search elements cluttering them, partly due to Google’s willingness to give immediate answers to more and more queries and keep them, searchers,aaa

Facebook Advertising for Small Businesses with @AkvileDeFazio #VCBuzz

Facebook Advertising for Small Businesses with @AkvileDeFazio #VCBuzz

Facebook advertising is the most effective social media promotion platform in multiple verticals. It is extremely flexible and affordable. More importantly, with Facebook limiting brands’ organic visibility, Facebook ads may be the only way to build a successful marketing channelaaa

Creating and Maintaining an Active Facebook Group with @ShellyFagin #VCBuzz

Facebook has been limiting brands’ organic visibility for a few years now. Brands’ updates don’t reach the page audience unless you invest in ads, even after the brand had invested in getting those followers before that. One feature where brandsaaa

Creating a Comprehensive Content Strategy with Kameron Jenkins @Kammie_Jenkins #VCBuzz

Creating a Comprehensive Content Strategy with Kameron Jenkins @Kammie_Jenkins #VCBuzz

Google has said this for years: You need to create high-quality content in order to rank high in search results. But what does it actually mean? What constitutes high-quality content? Behind great content there’s usually a solid content strategy. Soaaa

Twitter Lead Generation with Angela Hemans @angelahemans #VCBuzz

Twitter is one of the most unique social media platforms out there: It’s open, real-time and unstoppable. It’s the best way to monitor news and connect to the influencers. But does it work for lead generation and nurturing? Yes! Andaaa

The Death of Vanity Metrics with Dan Willis @MLLNNLmotivator #VCBuzz

The Death of Vanity Metrics with Dan Willis @MLLNNLmotivator #VCBuzz

Social media influence has never been easy to measure. How do you tell if a social media account has a solid following? Yet, measuring it has always been a necessary evil: How else do you tell if an influencer isaaa

Social Media Marketing for B2B Companies with Julie Ewald @julieewald #VCBuzz

Social Media Marketing for B2B Companies with Julie Ewald @julieewald #VCBuzz

B2B marketing is different on many levels. Mainly, there are many more decision makers involved in the conversion funnel. This makes targeting very hard: You need to keep a lot of personas in mind. How is social media marketing inaaa

Empowering Your Content Success Using PPC with Melissa Mackey @Mel66 #VCBuzz

Empowering Your Content Success Using PPC with Melissa Mackey @Mel66 #VCBuzz

In most cases, organic growth for a digital business is either not enough or not yet working. Increasing your reach by investing in paid traffic (via ads) is almost always a good idea. How to smartly invest in a PPCaaa

Google E-A-T with Rob May @robinlmay #vcbuzz

Google has been evolving pretty consistently over the years trying to come up with more diverse and more effective ranking signals and tell high-quality from weak content algorithmically. One of its more recent concepts Google has been talking about inaaa