How to Analyze and Shorten Your Customers’ Journeys with @shruti12d #vcbuzz

How to Analyze and Shorten Your Customers' Journeys with @shruti12d #vcbuzz

Customers’ journeys are becoming more complicated and unpredictable.

With so many devices, platforms and distractions, a consumer can start a buying journey in Google and continue it next day from a different device on Facebook.

How to analyze and shorten those buying journeys to avoid losing those customers to competitors?

Let’s discuss!

***Add #VCBuzz chats to your calendar here.

***Please sign in here to follow the chat -> twchat.com/hashtag/vcbuzz

About Shruti Deshpande @shruti12d

Shruti Deshpande @shruti12d is a B2B marketer with a passion for personified storytelling.

She is a writer and content creator with a decade+ of marketing experience.

Shruti loves exploring customer journeys aiming to better them at each step.

Questions we discussed

Q1 How did you become a digital marketer? Please share your career story!

I am an ex-sales professional, and I was fascinated by the process of engaging and educating the audience before a sales is made. What better than nurturing them with quality marketing! That’s how I got into marketing.

Q2 What is a customer journey and why are you so passionate about the topic?

From the point a person first searches on a keyword and finds your business to the decision to buy something and become a customer, they’re on a journey. This is a customer journey.

There are so many ways to go through the journey, and it is unique for every prospect. There is always a way to make this journey better than the last! 

Q3 What are the challenges to understanding your customers’ journeys? Is there any difference between B2B and B2C?

Not all customers will take the same journey, many emerge from different sources and progress depending on intent.

Mapping journeys helps understand various stages a prospect goes through before becoming a customer, and hence where they can be influenced if they are moving away from a prospective sale.

According to Hubspot 96% website visitors are not ready to buy, hence it is important to analyse every step they go through before making/breaking a sale. It is important to provide the  right information at the right time to improve your chances of conversion. 

Customer journeys are getting long winded and spread across many channels. The big difference between B2B vs B2C journeys is in B2B there are often too many people involved in decision making, it may or may not be the same for B2C. B2B journeys are longer.

And since these journey’s are longer, its gets harder to keep the prospects engaged and nurtured through out the journey!

Q4 How to shorten your customers’ journeys?

By understanding intent and building assets that meet the intent to buy, pushing the lead further into the buying funnel.

It is important to keep customers connected and keep them coming back. If done right, customer journey builds a lasting relationship between your customers and your product.

Keeping the journey short, means customers are engaged, educated and understand the product/services true value. This enables faster conversion.

It is one of the easiest things a business can do, make it easier to allow your prospects/customers find what they are looking for- and yet we get it wrong impacting the customer journey adversely!

Q5 What are your favorite digital marketing tools to analyze and optimize your customers’ journeys?

UXpressia and Microsoft Visio are some customer journey mapping tools while Miro, trello are some collaboration software that help plan, and execute across multiple stakeholders.

Our previous conversion optimization chats:

VCBee

Viral Content Bee is the free platform for social media sharing helping you get more shares for your high-quality content

More Posts - Website

Follow Me:
TwitterFacebook

Comments Are Closed