Marketing automation helps scale your digital marketing and focus on more complex and creative tasks. But there’s more: Marketing automation comes with more in-depth analytics and personalization capabilities allowing you to reach your customers at the time when they areaaa

When planning a digital marketing strategy, what’s your first step? Marketers would start with market research, competitive research, SEO evaluation, etc. In reality where you should start is the business itself. Your website should be optimized for growth. Here’s how.aaa

Search engine optimization has been evolving fast over the past decades. One of the biggest changes in SEO has been an introduction of structured markup, Schema, that helps search engines understand website content and structure easier ***Add #VCBuzz chats toaaa

Social media marketing is a long-term strategy that promises a lot of intangible benefits, like brand awareness and positive reputation. This makes auditing your (or your competitors’) social media activity quite difficult. Let’s chat creating social media audits that promptaaa

Productivity is one of those topics that is full of contradictions. And that’s understandable: We are all different. What works for someone will not work for other people. But it doesn’t mean that we need to stop sharing all kindsaaa

Thanks to digitalization opportunities, nonprofits around the world can build awareness and brand loyalty through creating great content. But how to create content that resonates and reaches your target audience? How should nonprofits utilize content to achieve their marketing goals?aaa

Creating an extra source of income is every blogger’s dream. Yet, monetization is never easy. Obvious monetization tactics (like AdSense) no longer bring a huge income, even for high-traffic blogs. Others methods require a lot of research and monetization. ***Addaaa

With the growth of social media and blogging, every person can become a brand if they choose to. But many entrepreneurs and business owners don’t still realize the power of personal branding. How and why to start investing in personalaaa

Keyword research and optimization processes have changed a lot over the past decade. To keep up with ever changing and maturing search algorithms, SEOs have come up with new and better ways to identify and group keywords and implement themaaa

Creating an effective content strategy is fundamental to any marketing plan. But it is usually about creating new content. Yet, your existing content may very well be even more important than creating new content because existing pages already have uniqueaaa

Content SEO has changed a lot over the past decade, yet many marketers have hard time letting the old optimization tactics go. How should we optimize our content these days? Which tactics are too outdated and may do more harmaaa

SEO is one of the most challenging tasks any website owner is going to face. It is extremely scattered, evolves too fast to keep up and often technical. This is why so many businesses are struggling with creating an actionableaaa

Search engine optimization provides a lot of business opportunities. There are so many parts to SEO, that few businesses dare to keep all of them in-house and often delegate to third-party agencies and freelancers. But what does it take toaaa