Facebook has been limiting brands’ organic visibility for a few years now. Brands’ updates don’t reach the page audience unless you invest in ads, even after the brand had invested in getting those followers before that. One feature where brandsaaa
Google has said this for years: You need to create high-quality content in order to rank high in search results. But what does it actually mean? What constitutes high-quality content? Behind great content there’s usually a solid content strategy. Soaaa
Twitter is one of the most unique social media platforms out there: It’s open, real-time and unstoppable. It’s the best way to monitor news and connect to the influencers. But does it work for lead generation and nurturing? Yes! Andaaa
When you think of content your mind probably goes right to text. Articles and blog posts, columns of writing explaining a service or product…that is what content is, right? For the most part, that is exactly what content is. Butaaa
Social media influence has never been easy to measure. How do you tell if a social media account has a solid following? Yet, measuring it has always been a necessary evil: How else do you tell if an influencer isaaa
B2B marketing is different on many levels. Mainly, there are many more decision makers involved in the conversion funnel. This makes targeting very hard: You need to keep a lot of personas in mind. How is social media marketing inaaa
I am a big believer of the power of a team. No business can become successful unless it has a strong team behind it. Building an in-house SEO team has always made perfect sense to me: After all, you wantaaa
In most cases, organic growth for a digital business is either not enough or not yet working. Increasing your reach by investing in paid traffic (via ads) is almost always a good idea. How to smartly invest in a PPCaaa
Google has been evolving pretty consistently over the years trying to come up with more diverse and more effective ranking signals and tell high-quality from weak content algorithmically. One of its more recent concepts Google has been talking about inaaa
Digital marketing is one of the fastest moving industries out there. A short decade ago all we had was Google and look at us know: We deal with dozens of platforms, virtual reality, artificial intelligence and more How to effectivelyaaa
When it comes to visual marketing, we can never have enough tools! New image editing and enhancing tools bring new strategies and new ideas of how we can re-package our content into something awesome. With that in mind, we areaaa
We love marketing tools and frankly we cannot get enough of them. We are happy to feature new tools at #VCBuzz, especially if they help our members create better more sharable content that spreads well on social media sites. Todayaaa
Of all digital marketing tactics, link building is the one that has changed the most. While it started as link submission and multiplication nightmare, these days it’s part of PR and content creation strategy. Link reclamation is one of theaaa
Link acquisition is something we can talk for ages, never finding a tactic that will work for everyone. But there’s one big change you can embrace to improve your overall link building results: Create content with links in mind. Let’saaa
