The Death of Vanity Metrics with Dan Willis @MLLNNLmotivator #VCBuzz

The Death of Vanity Metrics with Dan Willis @MLLNNLmotivator #VCBuzz

Social media influence has never been easy to measure. How do you tell if a social media account has a solid following?

Yet, measuring it has always been a necessary evil: How else do you tell if an influencer is worth your time and possibly money.

This is where vanity metrics have been coming from, i.e. a way to measure social media influence that can be easily faked. What are vanity metrics and are they still as important as before? Let’s find out!

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About Dan

Dan “Millennial Motivator” Willis is relationship marketing consultant, millennial keynote speaker, and Twitter video champion.

Dan has over 15 years of international digital marketing experience on 3 continents in multiple languages.

Connect to Dan on Linkedin

Questions we discussed

Q1 How did you become a digital marketer? Please share your career story!

Q2 What are social media vanity factors and why are they dying?

Q3 What is the best way to measure social media influence?

Q4 Have you seen any companies doing a stellar job connecting to the right influencers? Please share some tips and examples!

Q5 What are your favorite digital marketing tools?

Our previous social media marketing chats:


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