Google My Business – How an Agency Can Get Leads and Scale with Ben Fisher @TheSocialDude #vcbuzz

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Google My Business - How an Agency Can Get Leads and Scale with Ben Fisher @TheSocialDude #vcbuzz

Google My Business is one of the most powerful marketing channels out there.

But do you know how to use the platform to its full potential?

Is there a way to get leads from Google My Business, and scale?

Let’s discuss!

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About Ben Fisher

Ben Fisher @TheSocialDude has over 25 years of experience in Internet Marketing. Ben co-founded and launched several start-ups in various categories ranging from Internet Marketing to Online Communities.

He is co-founder of Steady Demand

Ben Fisher is an experienced veteran in the SEO and Social Media space. He began experimenting and practicing these disciplines in 1994.

Ben is a Platinum Google My Business Product Expert.

Questions we discussed

Q1 How did you become a digital marketer? Please share your career story!

I have been around in “SEO” since 1994, started in local in Flagstaff AZ, It was an accident, I had a computer networking and repair company that grew fast, then I built a website for processing credit reports “online”. That grew fast and word spread.

Then I moved on to enterprise working with hosting companies like GoDaddy and HostGator in the early 2000’s, then got back into Local in 2010. In 2016 I became a GMB (GBP) Product Expert. The rest is history. My full story is here

The nice thing is I have seen the history of Internet marketing from the early days.

Q2 What is Google My Business and which types of businesses is it best for?

Google Business Profiles (Formerly GMB) is meant for any business that does face-to-face business either at a customer’s location or in person at a storefront.

The Google Business Profile is meant to inform the consumer with as much information as possible so they can make a decision on if they want to contact the business.

GBP for a business is a fantastic way of bringing in new local customers, our clients see 90% of revenue from GBP.

The missed opportunity in local is real

Q3 How to use Google My Business to generate leads?

GPB can be used in many ways to generate leads. Your basic information is present, phone, address, served areas, directions, website links, and business hours.

On top of that we have Q&A (think FAQs), Posts (which can drive conversions), reviews (major ranking and conversion factor), services, booking features, request a quote features, and product posts.

I personally love get a quote or messaging

Q4 How can an agency scale by offering Google My Business services?

I am asked all the time by agencies how they can grow and scale, this is a very common problem. It used to be that being an “expert” at all things was the way to grow an agency. These days it pays to be a specialist.

Adding services like GBP management or spam-fighting can be low-hanging fruit when it comes to new client acquisition. Doing do so without people in-house executing while making a profit makes scalability a possibility

Add white labeled services from a trusted vendor to extend your capabilities without having to invest in more staff or the time in figuring out the processes.

You would be surprised how many set and forget it. Then there is the content creation issue.

Q5 What are your favorite digital marketing tools?

I personally use Local Falcon, SEMRush, Ahrefs and SpyFu.

I like BrightLocal too.

Setting up an office phone system is also important to be able to create Google My Business profile as well as generate leads.

Our previous Google My Business marketing chats:

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