Google has been displaying local business results within their main search page for years now, and still there’s no clear way to rank your business there.
What works when optimizing your business for Google’s local results and how to list your business within the general search?
Let’s discuss!
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About @ColanNielsen
.@ColanNielsen is Vice President of @SterlingSkyInc
Colan started in the local SEO world back in 2010 and is also deemed a product expert by Google as a Top Contributor on the Google My Business Forum.
He is a contributor to Moz’s famous Local Search Ranking Factors survey and is a former Google MapMaker Regional Lead.
Questions we are going to discuss
[Shortly after the chat we’ll update this article with @ColanNielsen’s answers. Our awesome Buzzers are welcome to chime in with their own questions and answers!]Q1 How did you become a digital marketer? Please share your career story!
Q2 What is Google 3-pack? Are there any studies as to how much more exposure businesses within the pack generate? What should small business know about that search element?
Q3 Is there anything within Google My Business dashboard that can help a business rank higher locally?
Q4 Which outbound tactics (reviews, links, citations?) help a business rank in Google 3-pack?
Q5 What are your favorite local marketing tools?
Our previous local marketing chats:
- Scaling Local SEO for Multi-Location Businesses with Steve Wiideman @seosteve
- Local Content Marketing with Tim Capper @GuideTwit
- How to Market Your Ecommerce Business with @AdamEnfroy of @BigCommerce
- SERP Features: Riding Google’s Presentation FTW: with Michael Stricker @RadioMS
- Google Ranking Factors that Matter with Martin MacDonald @searchmartin
- How to Optimize Your Content for Local Search with @CarrieHill
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