Story telling is the foundation of many marketing activities you may be already involved in, including PR, content marketing, social media marketing, etc.
People relate to authentic stories, so our job as marketers, is to find those stories and tell them efficiently.
Let’s discuss how to do that!
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And if you can't find them, create them. Stand out and educate your consumers. RT @vcbuzz: People relate to authentic stories, so our job as marketers, is to find those stories and tell them efficiently. #VCBUZZ
— Shawn Paul Wood (@ShawnPaulWood) April 24, 2018
About @ShawnPaulWood
.@ShawnPaulWood is no stranger to #VCBuzz: He has already taught us on creating a successful digital PR campaign.
To remind you: @ShawnPaulWood is founder and Chief Carpenter of Woodworks Communications
Read more about @ShawnPaulWood here
Questions we are discussing now
Q1 Why story telling is so important for marketing?
It’s the foundation for every content marketing strategy. Customers crave authenticity and empathy. With a good story, they get both. Then, they come back for more.
My story of starting a business from oversees has been a great impact on my personal brand! RT @vcbuzz: BUZZERS! Do you use story telling in your marketing? How? #vcbuzz
— Ann Smarty (@seosmarty) April 24, 2018
If you have a story that consumers can digest easily, share repeatedly, and use frequently, that’s cutting through the clutter.
The best advice I was given when first story telling is don’t do it for the brand and the accolades. Craft a story for you — strike your passion and the rest will follow.
Q2 Are there any brands that get story telling? Some examples would help us learn how to do it right!
Anyone can say @Apple and @Nike, but don’t sleep on @Johnsonville, @Wendys, @GuinnessGB, and @LEGO_Group #LetsBuild
A2 I think Caterpillar does a great job of Storytelling >> https://t.co/HRzVMDD1JX #vcbuzz
— Gail Gardner (@GrowMap) April 24, 2018
@ShawnPaulWood Are there case studies you could share with us? #vcbuzz
— Sana Knightly (@SanaKnightly) April 24, 2018
If it weren’t for those dang @SnapChat filters, I would never use it. #VCBUZZ pic.twitter.com/RNazkcfAni
— Shawn Paul Wood (@ShawnPaulWood) April 24, 2018
Although I don’t have case studies, I have fandom. For @GuinnessGB, see the Wheelchair Basketball ad. It was unexpected from this brand, but there it was.
And then there’s @Google, who may have hired Vonnegut to tell its stories. Ever see the reunion ad? Chills. This is how it’s done content marketing style.
And since we are sharing –> @LEGO_Group's #LetsBuild is such good story telling and content marketing. #VCBUZZ https://t.co/jo1Ao7MUre
— Shawn Paul Wood (@ShawnPaulWood) April 24, 2018
Q3 You wrote about story telling on Snapchat versus Instagram: Which one do you prefer? And which other platform are you using to tell those stories?
You audience is paramount (both deep and wide), have ability to find, and it’s what the cool kids do via @TheSocialReport.
Which story telling do y’all prefer? Instagram, Snapchat, or just stick to Facebook LIVE?
A3 I prefer Instagram stories… I cannot quite get Snapchat 🙁 #vcbuzz
— Ann Smarty (@seosmarty) April 24, 2018
It's kind of embarrassing, but Snapchat is still a mystery to me 🙂 Never really had the time to look more into it. #vcbuzz
— Sana Knightly (@SanaKnightly) April 24, 2018
What are some good examples of brands that have integrated previously created social media content into their story telling? #vcbuzz
— 24 Hour Translation (@24hrtranslation) April 24, 2018
Speaking of @Instagram, that’s the haven for UGC. A couple of examples: @UPS with #TheUPSStoreCustomer (cl) @Buffer with #BufferCommunity (love them) And if you have ever shopped on @Wayfair use #WayfairAtHome
Q4 What’s the future of story telling for brands?
All reality senses — virtual, augmented, mixed, and cinematic. People need more sizzle with the steak.
Like this VC BUZZERS: this happened in a high school gym and the Internet went nuts. This is where content marketing is going. #VCBUZZ pic.twitter.com/Taq0wD3dhu
— Shawn Paul Wood (@ShawnPaulWood) April 24, 2018
How do you determine the necessary frequency and mix across your various properties? #vcbuzz
— 24 Hour Translation (@24hrtranslation) April 24, 2018
Great Question: Best practices keep you from spam, but listen to your audience. They place a demand and a priority on your content. The mix is about how your craft your story for the consumer.
What thoughts can you share about the shelf life for an average post on the various properties? #vcbuzz
— 24 Hour Translation (@24hrtranslation) April 24, 2018
Tricky because shelf life for an average post can be mere minutes on Twitter or Facebook. With enough people sharing it, a post can last a couple of hours. All depends on the audience and the content.
Q5 Are there any tools to craft and market those stories efficiently?
@Facebook LIVE has dwarfed @Periscope so there’s that, but there are also @Canva, @VismeApp, and @Moovly –> personal faves.
And I know our very own @SEOSmarty is a fan of @Cyfe and @ZestIsApp — both worth bookmarking.
Our previous storytelling chats:
- Story Telling to Succeed with Zala Bricelj @ZalkaB #VCBuzz
- Content Marketing Through Story Telling w/ Todd E. Jones @tejones of @grafixcatmedia #VCBuzz
- Brand Storytelling Twitter Chat with @JacobWarwick #VCBuzz
- Story Telling Twitter Chat with Gill Andrews @StoriesWithGill #VCBuzz
- Viral Content Buzz Success Story: How to Revive an Old Site
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