How To Develop An Effective Integrated Marketing Strategy w/ Ben Austin @absolutelyben #vcbuzz

Digital marketing has been isolated for too many years now.

But it no longer works.

Digital marketing needs to be integrated into everything a company is doing.

Here’s how.

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About Ben Austin @absolutelyben

Ben Austin @absolutelyben is founder and CEO of @AbsoluteDMedia, best large integrated agency of the year.

Having initially been inspired by the possibilities of SEO after propelling his own site to search engine success, Ben’s natural flair for digital marketing led him to carefully craft the successful agency.

Questions we discussed

Q1 How did you become a digital marketer? Please share your career story!

In 2008 I founded @AbsoluteDMedia, a digital marketing agency specialising in SEO, PPC and digital PR. Since then, we‘CDC’s worked with brands including Ladbrokes, Romantix, QuidMarket and many, many more! SEO was & still is my passion!

Q2 In your opinion, what is the first step to building the perfect integrated marketing strategy?

To build the perfect integrated marketing strategy, you need to have a good understanding of your audience & market. Choose your channels carefully & develop a process to make sure each part of your strategy comes together! Team work makes the dream work.

Q3 What are the key elements of a successful integrated marketing strategy?

It all starts with an aligned strategy. Think websites, content marketing, social media, paid media, SEO, PR, creative… the list goes on. Establish your goals and decide what best fits those goals based on what you want to achieve.

Q4 How does your audience influence content and style?

Knowing your audience helps you understand what information you need to provide/topics to write about! Matching your tone to the content = a more engaged audience ? Consider what content types they are receptive to & build your content strategy from there onwards.

Q5 What are the integrated marketing trends to look out for in 2022 & beyond?

  • Shoppable content
  • Eco-friendliness
  • User experience
  • Meta

Yes! This will be huge this year!

Q6 What is your favorite marketing campaign and why?

My favourite marketing campaigns are always those that are outside of the box because they stand out so much more. Campaigns that utilise real-world experiences/events are always a BIG hit!

Q7 What are your favorite digital marketing tools?

  • Google Analytics
  • SEMrush
  • Screaming Frog
  • Google Trends
  • Ahrefs

Our previous digital marketing chats:


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