How to Close More Sales with Anna Scheller @SchellerAnna #vcbuzz

How to Close More Sales with Anna Scheller @SchellerAnna #vcbuzz

Turning leads into sales is art that requires a certain set of skills.

How to generate more sales?

Let’s discuss!

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About @SchellerAnna

Anna Scheller @SchellerAnna is connector of great people and host of #USABizParty.

Anna is a dynamic speaker with a heart to help people create more sales as a success coach. Anna has been an educator and corporate sales trainer for over 20 years.

Anna is author of Black Belt Selling, Closing with Confidence, a “must have” business book for any business man or woman who needs more leads and sales.

Questions we discussed

Q1 How did you become a digital marketer? Please share your career story!

I was failing in my main business! Didn’t understand marketing or sales.

I took a sales course, which led to another course, and before I knew it, I began teaching people sales. Living in a small town, I was forced to go online to help people. Love helping and connecting people now!

Q2 What was the source of inspiration behind your book?

My daughter @successsteph and my mentor @talkshowmaven They encouraged me to write the book based on our podcast #BlackBeltSelling #. So many people are intimidated by sales. It’s really about just having good old fashioned conversation.

Anna, that’s a great question. Listen to someone’s story to see if they have had some of the same struggles you have. How they have overcome their difficulties. Sometimes, those are the best mentors.

Q3 Can you learn to be a good sales person? Are there people out there that cannot master that skill no matter how much they try?

Can you learn to be a good sales person? YES! If I could learn sales, anyone can! My black belt training taught me that with practice, mentoring and feedback, you can learn any skill you set your mind to.

Are there people that cannot master that skill? I don’t believe so. Anyone can learn a new skill if they are willing to apply themselves to the work. Will it be easy? Nope! Will it be worth it? Absolutely!

That’s a good question! Actually, introverts do very well at selling because they are better listeners. Listening is key to getting more sales, because it gives value to the customer. Extroverts don’t always know when to be quiet and listen!

Q4 Where to start? How can one start developing their sales skills?

Where to start? Books are good, but find a course that teaches sales systems. Learning a system for sales was a game changer for me.

Develop sales skills: an essential key is to learn to ask good questions! Let the customer tell you what they need so you know how to help them oh, and did I mention Listen to their answers?

Sales today is definitely about building relationships. Most people tend to buy from people they know, like and trust. Especially now when products can be researched and reviews are readily available.

Most of the people I’ve worked with want to know how to sell without being salesy. We all have a bad taste in our mouth from pushy sales people. I can’t emphasize enough that the relationship is key to any sale!

The first sales book I read was “The Psychology of Selling” by Brian Tracy. I was inspired when I read that he struggled with sales, too!

The same tools and rules apply. Using the sales system he taught me, I convinced my mentor @EricLofholm to come to my hometown to speak at a banquet. He laughed when he realized I used his system successfully on him!

Q5 What are your favorite sales and marketing tools?

I’m all about what helps you track appointments and conversations. I use Hubspot as a CRM.

Our previous sales and marketing chats:

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