Content Repurposing Done Right with Alvern Bullard @successunscramb #VCBuzz

Content marketing caters to such a multitude of channels that it is next-to-impossible to keep up.

Or is it?

In fact, you can keep all your marketing channels active by using a content repurposing tactic.

Let’s learn more!

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About Alvern Bullard

Alvern Bullard @successunscramb is host of the Success Unscrambled podcast and Pinterest influencer.

Alvern is an online business manager for creative entrepreneurs. Connect to Alvern on Linkedin

Questions we discussed

Q1 How did you become a digital marketer? Please share your career story!

My journey was not a straight-forward one but it started with a web design franchise back in 2001.

However, after creating my very first blog many years ago I realised that I needed traffic so my focused turned to dabbling with Google Ads and some SEO for a few years.

After during numerous courses over the years in social media, Pinterest, SEO and other digital marketing strategies I became sick and tired of the 9-5 and became consistent and started to experience success over the last 6 years. To be fair, I did so many that it is difficult to say one is better than the other. If you can tell me more specifically what results you need I can better recommend 2-3 of them

Because I am a problem solver by nature I then focused on project management and systems as it relates to digital marketing so here we are today.

Q2 What is content repurposing?

To explain it in layman terms it is simply taking that great piece of content that you create every week or month and turning it into several pieces of content that your audience would enjoy.

For example, you can take a blog post, video or podcast episode or turn it into a short video, IG Story, ebook, cheat sheet, workbook, social posts, presentation, meme or even a GIF.

There’s a handy meme generator for your repurposing efforts that can help:

This meme generator helps you create fun memes in minutes

If you are like me, you probably spend time creating really great content and then you will promote it for a few days. However, with content repurposing, you can reach several audiences across many platforms for over 365 days.

It really helps you to put your marketing on steroids and reach a wider audience.

Q3 How to do content repurposing right? (please do describe your innovative service too!)

This is where it gets a bit tricky because the only way to really do this right is by developing a systematic way to get this done without suffering from overwhelm. Also, don’t overthink it either. Lol!!

With my clients, I take the blog post that you wrote and paste it into a blank document and then create a table with 4-5 columns just below that document.

In column one -> platform, column 2 -> caption or message taken from blog post, column 3 -> image, column 4 -> objective

Bearing in mind that you can be flexible and turn that message into a quiz, meme, 1-minute promo video or a GIF, your imagination is your limit. Once the system is in place it becomes easy.

The key here is to not reinvent the wheel. Take the content from the original post or video or podcast episode. Turn those snippets into lovely pieces of content.

Q4 With so much going on, how to keep the process organized and monitor your progress?

Start with one piece of content and create a campaign around it and use tracking software to monitor everything. Yes, it can become impossible if you decide to do 10 campaigns at once unless you have a VA.

Starting small will helping you to systemise the process and see what works for your audience initially. Once you find something that works then ramp that up into 5 original content pieces.

Of course, there are several tools that you can use to help this process. One of my favourites is Missinglettr.

If you decide to repurpose 100 blog posts then it is no longer small little tasks. I do offer a service for clients who don’t want to work with VAs as well.

Content repurposing has to be systematic for a minimum of 90 days for you to see results. I currently have over 40 campaigns running at different stages

Q5 What are your favorite digital marketing tools?

Well, for now I use Missinglettr, Planoly, Tailwind, CartFlow, Asana, Airtable, Hootsuite, HurryTimer, Elementor and Agorapulse.

As you can imagine it takes a bit of planning by using Hootsuite + Agorapulse for social listening (you don’t need Agorapulse, the free version of Hootsuite is fine).

Missinglettr helps me create a baseline of content over 365 days and for Instagram and IG Story I reuse existing content to create carousel posts thanks to Planoly.

Also remember to create lead magnets and funnels to captured those interested parties using Canva to create lead magnets and CartFlows to create sales funnels.

Yes content repurposing is indeed a lot of fun because you already have the content and all that needs to happen is to change it into something fun.

Our previous content marketing chats:


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