Whenever you publish more and more content to your blog, you keep thinking about all those articles that you published months and years ago. All content, even evergreen content, needs updates at some point. The world is changing and it’saaa
If you’re responsible for a website, you need a plan for when things change, and when things go wrong. In this week’s chat, we’ll be talking about what you need to know to understand, build and use Quality Assurance plansaaa
After Google’s announcement of Mobile First Index, mobile optimization has been one of the discussed topics in digital marketing industry. Today we are discussing one aspect of it: Image optimization for mobile devices ***Add #VCBuzz chats to your calendar here.aaa
Hosting a Twitter chat is a great way to connect to niche peers and influencers. We know from experience! We love featuring fellow Twitter chat hosts here at #VCBuzz to give you more opportunities to connect. Today we are featuringaaa
Local marketing is a marketing brunch that has recently seen the most dramatic evolution. Thanks to local marketing, local businesses are given competitive advantage over corporate brands. Today we are looking at one of the marketing tools local businesses canaaa
There are certain aspects of digital marketing we’ve been talking about for ages, yet they have become a “trend” only recently. One of such concepts is “search intent” We’ve known for ages that search intent is important because we wantaaa
Video marketing has been growing fast for the past few years now. Most brands, big and small, invest into video creation to build dome presence on Youtube and Facebook. Video creation is hard enough: You need to come up withaaa
Search engine optimization is one the most exciting areas of marketing because it is changing so fast. It’s a young industry but boy it’s maturing! But what exactly has changed and how to adapt? Let’s discuss! ***Add #VCBuzz chats toaaa
There has been a lot of talk lately around relevancy: Some of the spring Google core algorithm updates are said to have had something to do with Google focusing on relevancy more. But what is relevancy and how to analyzeaaa
Creating your micro-community is the foundation of your online presence. Whatever happens to your advertising budgets or Google rankings, your community will be there for you, providing a solid traffic source through evangelism and word of mouth. But how toaaa
Marketing is multifaceted: You need to be all over the place, catering to various channels, creating custom conversion funnels for each of them. However if you don’t measure it, how will you know what you did right, what you couldaaa
Keeping your marketing organized is key to your business success: This way you can put things into perspective, keep many dots connected and set longer-term goals. Creating a digital marketing roadmap is the best way to create an effective strategyaaa
Your customer is your highest priority. You want to understand your customer’s struggles to better serve them and it doesn’t end with your customer service. Everything, from social media sharing to conversion optimization – should be aiming at helping youraaa
They say you cannot improve what you cannot measure, and social media marketing is one of the most difficult areas to put a price on. But there’s a way to measure it, using a free tool. How to use Googleaaa
