Storytelling has been on the rise for a few years now. People trust brands with convincing stories behind them. Storytelling even got their own social media platforms like Medium and Linkedin.
We’ll chat about brand storytelling today and how it should be part of your business content marketing strategy.
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About @JacobWarwick
.@JacobWarwick is copywriter and brand storyteller as well content marketing and social media manager.
Jacob is also 2016 @Forbes 30U30 finalist and contributor to @Entrepreneur
Connect to Jacob on Linkedin
Questions we discussed
Q1 How did you become a content marketer and what helped you achieve success? Please tell your story!
I’ve been doing content marketing for nearly 10 years, I just didn’t always know that it was called “content”. I really got into content marketing as a way to help my friend’s improve their business messaging and branding.
@jacobwarwick you are a good friend! #vcbuzz
— Ann Smarty (@seosmarty) May 10, 2016
The fundamentals never change. The terminology and marketing angles do. #vcbuzz
— Don Sturgill (@DonSturgill) May 10, 2016
Couldn’t agree more with that. It’s pretty rudimentary at it’s core.
Q2 What is brand storytelling?
I find brand storytelling is mostly a buzzword that means, “copy owned and managed by a brand” Which is pretty gross IMO.
I don’t like the term brand storytelling—I think a “good story” that engages and resonates comes from authentic people.
Every story is interesting… if presented well. Every story is boring, if not ? #vcbuzz
— Don Sturgill (@DonSturgill) May 10, 2016
storytelling is an effective technique to deliver message across #VCbuzz
— Jason Chow (@JasonCPF) May 10, 2016
A2: Bringing the brand to life. Of all stakeholders. Naturally, authentically. #Branding #vcbuzz #storytelling https://t.co/dlnOnmMoQb
— The Eternal Student (@DheepJoy) May 10, 2016
YUP RT @Tinu: Not to sound petty but sometimes terminology “corporatizes” simple things https://t.co/KtNLQE234U #vcbuzz
— Ann Smarty (@seosmarty) May 10, 2016
@jacobwarwick Don’t brand need to publicize their “stories” (founders, teams, successes and failures, etc.)? Isn’t it storytelling? #vcbuzz
— Jessy Troy (@jessytroy) May 10, 2016
But how do you do it effectively—and at scale?
Q3 Can you give a few examples of brands successfully using story telling as part of their digital strategy?
@buffer does a terrific job at brand storytelling—again it comes down to the great people their; i.e. @kevanlee
I recommend checking out @buffer’s blog on transparency—and chatting with @leowid. They know what’s best.
A3 Agree @Buffer‘s story telling rocks! So does @Moz‘s cc @jacobwarwick #vcbuzz
— Ann Smarty (@seosmarty) May 10, 2016
Still think that storytelling by brands, companies, freelancers is important. Just not digging on terms that foster separation. #vcbuzz
— Tinu Abayomi-Paul (@Tinu) May 10, 2016
@buffer does a terrific job at brand storytelling—again it comes down to the great people there; i.e. @kevanlee
This is out of left field, but @starcitygames does a good job fostering their community of writers for their brand.
Pat Flynn, Neil Patel + best of all Sean D’Souza #vcbuzz
— Phil Turner (@The5Currencies) May 10, 2016
Q3. I think the @MarketingProfs folks & @MarketingProfs herself are great at this. Of course they’re a marketing brand. #vcbuzz
— Tinu Abayomi-Paul (@Tinu) May 10, 2016
Q4 Should brand story be personal? Should employees and brand ambassadors become part of brand story telling? How to best implement influencer marketing in brand storytelling strategy?
Absolutely. Again, for brand’s, it’s about educating and empowering your people. Their voice makes up your business.
Influencer marketing boils down to empathy. Think about the win-win benefits of working with influencers before approaching one.
A4 A brand story told by the influencer = dozens of times more effective! #vcbuzz
— Ann Smarty (@seosmarty) May 10, 2016
Q5 Please list your favorite content marketing tools: What tools help you create better content and become a more productive writer?
I love me some @buffer—but lately have been using @sproutsocial & @simplymeasured the most.
Don’t forget, education is a great tool also—I follow @blastam, @brianhonigman, @cmicontent, @jaybaer, & @nealschaffer.
My favorite content marketing tools these days: @Sumome, @Cyfe, @SERPstat, @Spyfu, @SEMrush, @TryMajestic… #vcbuzz
— Ann Smarty (@seosmarty) May 10, 2016
I’m a slow adopter. I’m still hyped on how awesome @googledocs are!
A5 I like FollowerWonk, Hootsuite, Buffer, Google Spreadsheets and Docs (esp for co-editing), MyBlogU, VCBuzz ? #vcbuzz
— Jessy Troy (@jessytroy) May 10, 2016
@MarketingProfs Also, go Red SOX! No joke. #VCBuzz #BigPapi @15Lasershow is my favorite!
— Jacob Warwick (@jacobwarwick) May 10, 2016
A5. @slidebean @golistpedia (used to be tweeps ml) for marketing, Embroji keyboard app for fun, Spero app for cancer patients. #VCBuzz
— Tinu Abayomi-Paul (@Tinu) May 10, 2016
Our previous content marketing chats:
- Online Event Marketing Twitter Chat with Ivana Taylor @DIYMarketers of @Bizapalooza #VCBuzz
- How I Tripled My Traffic with Viral Content Buzz: Our User’s Experience!
- Effective Influencer Marketing: Twitter Chat with Jason Quey @jdquey #VCBuzz
- Content & Influencer Marketing Twitter Chat with Sujan Patel @SujanPatel #VCBuzz
- Creating Captivating Content: Twitter Chat with @LindaDessau #VCBuzz
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