Content Influencer Marketing Twitter Chat with Sujan Patel @SujanPatel #VCBuzz

vcbuzz-SujanPatelContent is one of the most efficient ways to build relationships with niche influencers but it’s also time consuming. Today we have a featured guest who will teach us how to do interact with influencers through content both effectively and productively. Please meet @SujanPatel

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About Sujan

Sujan Patel is the co-founder of Content Marketer & Narrow.io, tools to help you scale and automate your social media and content marketing efforts.

Sujan has over 12 years of Internet marketing experience and has led the digital marketing strategy for companies like Sales Force, Mint, Intuit and many other Fortune 500 caliber companies.

Questions we discussed

Q1 How did you become a content marketer? What’s your definition of content marketing?

I started as an SEO 13 years ago and evolved into a content marketer. I’ve always leverage content (linkbait, infographic, ebooks, etc) for marketing purposes. To me that’s what content marketing is.

I like to think of it as “I’ve been doing content marketing before it was cool” 😉

Before content marketing it was inbound marketing, blogging & SEO.

Q2 How does ContentMarketer.io  work and how did you come up with the idea of it?

I used to run an SEO agency and over the years we’ve hunted down & sent over 1 million emails to promote content or build links. After doing it manually for so long I got smart and built a few tools to help automate and scale.

ContentMarketer.io is an email finder + outreach tool. Use it for link building, influencer marketer & content promotion. I learned a lot about the outreach process.

Most important lesson I learned was to get on someones radar on social media before reaching out.

ContentMarketer.io is $19/month but we have a free outreach tool called Notifier. Notifier let’s do tweet at people or brands included in your content

Q3 What’s the best way to notify an influencer or a brand that you have featured them in your article? Do you have some templates or tips?

Notify them on the channel their most active. I use Twitter, email & Facebook in that order.

ContentMarketer.io has a few dozen templates. Be short (2-3 sen), clear CTA, & don’t ask for shares… ask for feedback.

Be personable as well. For example: My email signature is “Hugs & Kisses, Sujan Patel” You’re going to remember that 😉 People respond to my emails simply because of my signature 🙂

Q4 What other efficient content marketing tactics can you recommend?

Collect emails early and fast. Use tools like @hellobar or @sumome Send an email every time you publish. Build a big enough email list and that’s all you’ll need to do to promote your content.

Be smart about what you write. Do keyword research using @SEMrush & @Buzzsumo evergreen traffic and write about popular topics

@briandean only has ~30 articles and receives a few hundred thousand visitors a month. Quality over quantity!!

Use Notifier and tweet at the people you mentioned. Easy win and takes less than a minute.

Don’t skimp on content promotion. Use any of these ways. It’s not always efficient but it’s ALWAYS effective.

I setup alerts on @Mention & @BuzzSumo I get emails daily about every time my content is linked to or mentioned. I found Buzzsumo is great for links and Mention works well for social shares (tweets & linkedin)

Q5 What are your favorite content marketing productivity tools?

I just wrote a post of my favorite tools here.

Our previous content marketing chats:

 

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Viral Content Bee is the free platform for social media sharing helping you get more shares for your high-quality content

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