Visual Marketing Tactics and Trends with Jess O’Brien @JessOB1kenobi #VCBuzz

Visual Marketing Tactics and Trends with Jess O'Brien @JessOB1kenobi #VCBuzz Visual marketing is one of the fast changing digital marketing fields. There’s a variety of tools and platforms that pop up monthly.

Let’s talk about visual marketing trends and its future this week.

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About Jess

Jess O’Brien @JessOB1kenobi does social marketing and video editing for @ovrdrv.

Follow Jess on Twitter

Questions we discussed

Q1 How did you become a digital marketer? What’s your career story?

I went to school for Marketing, with a concentration in video editing. I hustled through internships, until I was finally hired.

Then I was laid off. My awesome ex-boss gave my resume to @WeAreBerman, where I was for 5+ yrs until absorbed by @ovrdrv.

The path to success is paved with failure. Mine had plenty (like, so many), but I never gave up.

Q2 What are recent visual marketing trends you were most excited about?

I’m mildly obsessed with Instagram Stories. I love functionality influencing design. I frequently stalk other brands stories.

https://twitter.com/Andrew_J_Martin/status/900029120045867012

For example, the tap photo feature used to show the same photo slightly altered each time to tell a quick story.

A2. The recent trends is live video because people are looking for the human element of social media #vcbuzz

— Cheval John, Social Media Professional (@chevd80) August 22, 2017

A2: This is such a broad topic! Hard to choose, but I dig Instagram ads a lot. #VCBuzz

— Brittany NWE (@DangerinaSkirt) August 22, 2017

https://twitter.com/Andrew_J_Martin/status/900029901536931840

A2: Instagram Stories. I like that often I don't notice it's branded content until prompted (+quality is better vs. Snapchat). #vcbuzz

— Mariana (@m_lweber) August 22, 2017

A2: @Instagram, @Snapchat, @Twitter, @Flipboard all work for my visual inclination #vcbuzz

— Janette Speyer – Artist, Digital Marketer (@JanetteSpeyer) August 22, 2017

Q3 Your tweets are amazingly visual! Where do you find all those images, animated GIFs and visual tweets to retweet?

I waste a lot of my life on @imgur and online, tbh. I’m also a very visual person. I wish I could use gifs IRL instead of words.

I also attach the embedded images if posting an article, as image posts perform better. ALWAYS attribute if you do this.

https://twitter.com/Andrew_J_Martin/status/900030590761795584

A3: Always use @GIPHY #vcbuzz

— Roslyn Wertheimer 📸 (@RE_Wertheimer) August 22, 2017

A3: I actually need some more visual knowledge. Tried @Adobe After Effects but would like a simple GIFF makers other than Photoshop #vcbuzz

— Janette Speyer – Artist, Digital Marketer (@JanetteSpeyer) August 22, 2017

A3b. Also, when it comes to creating visuals, @canva is my best friend. I have no design talent, and Canva makes it SO easy #VCBuzz

— Nick Martin (@AtNickMartin) August 22, 2017

Editor’s note: Don’t forget visual quotes! Tweeting visual quotes can boost your engagement and bring new followers. Use tools like Quote of the Day (for inspiration) and Quotescover.com to design beautiful visual quotes.

Q4 What’s the future of visual and video marketing?

I hear FB is looking for brands to develop 6-sec video ads. Visually faster, authentic, social video is where it’s all going.

A4: I believe the obvious path is #ar and #vr

I'm a big fan of AR, as everyone has a smartphone now. It's ad potential is huge! #vcbuzz

— J. Pablo (@JP_H3_) August 22, 2017

A4b. What I'm trying to say is less selling, more storytelling. Like with this @BaileyNelson_CA video – https://t.co/0oTlpjN0pK #VCBuzz

— Nick Martin (@AtNickMartin) August 22, 2017

If you have an iPhone iMovie is pretty great and easy #VCBuzz

— Tianna Winters (@socialbytw) August 22, 2017

Great answers! #VCBuzz pic.twitter.com/O6r27hx0No

— Jess O'Brien🤘🏼🐙🤘🏼 (@JessOB1kenobi) August 22, 2017

https://twitter.com/OmnipoTony/status/900033659608150016

https://twitter.com/FarmoreInc/status/900034011334148097

Q5 What are your favorite visual marketing tools?

The video editor in me says @AdobeAE, the social marketer says @Giphy. Depends entirely on project.

https://twitter.com/Renoe/status/900035031330152448

Also, I still love #FCPX (although I also use Premiere). Don’t @ me. Actually, @ me. That’s the whole point of this, right?

The interface is relatively simple to figure out and we do our interactive ads in Hype too. Check them out –> @hypeapp #VCBuzz

— Just a girl..over there (@dagirlovrthre) August 22, 2017

https://twitter.com/OmnipoTony/status/900036361587232768

https://twitter.com/Renoe/status/900036340812742656