Visual Marketing & Content Repurposing with @ryanmccready1 of @Venngage #vcbuzz

Visual Marketing & Content Repurposing with @ryanmccready1 of @Venngage #vcbuzz

When it comes to visual marketing, we can never have enough tools! New image editing and enhancing tools bring new strategies and new ideas of how we can re-package our content into something awesome.

With that in mind, we are featuring another great image editing tool today: @Venngage

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About Ryan

Ryan McCready is content editor, social lead manager and sometimes designer @Venngage

@Venngage is an infographic creation and editing tool that allows you to create beautiful infographics, reports, posters and other graphics

Questions we discussed

Q1 How did you become a social media marketer? Please share your career story!

About 5 years ago I created a tech news site that reviewed new startups/gadgets, and realized that I would have to become a social media expert to stand out in that space. So spent a year or so building my skills and following before joining Venngage.

And since then I have been leading some part of our social media efforts. Right now I am very focused on expanding our Pinterest traffic, which has grown 10-20x over the past year.

Yes! It wasn’t exactly an accident but didn’t think I would ever be a social media manager. I got my degree in Economics!

Q2 What is @Venngage? And can it help in content marketing?

Venngage is a graphic design tool that has thousands of templates that marketers can use. With everything from social media graphics, to annual reports, and even mind map templates. Really if you need to design something for your marketing team, Venngage has it.

You can check out all of our templates here

And our blog is full of design guides and marketing articles.

Q3 Are there some creative visual marketing campaigns @Venngage can help with? Maybe some examples?

Like I said in my previous tweet, if you need to design something Venngage can help you out. Our marketing users not only use our templates for things like posters or newsletters but also internal communication visuals like mind maps or decision trees.

One thing that I have seen work really well lately on LinkedIn is to create small presentations on Venngage like this. They get like 10x more engagement than flat images, and go “viral” or trend all the time.

I usually go through my boards and delete low performing pins, but I’m not sure about this situation. I think you should leave it and instead focus on boosting the other post.

Agree!

Q4 How to use @Venngage for content repurposing and why should anyone use repurposing as part of their content marketing strategy?

At Venngage we repurpose content from all of our blog posts, & sometimes that content even gets turned into a template. One of the easiest things you can do is turn any lists/step by step instructions into a simple infographic or presentation as I shared earlier.

Almost all of the visual content I share on social is an infographic or simple graphic that contains useful/helpful content from that article. I hate sharing just a simple blog header or stock images, those just add to the noise instead of standing out.

Oh yes! This is how we built the Venngage blog in the early days. We created a Game of Thrones infographic that got so many links and traffic, that it brought down our site for a day or two.

Yes! More touchpoints that can push people towards your brand.

Yes! I guess I don’t share much on Twitter. But for LinkedIn, Pinterest and Facebook, I always go square.

I have found Pinterest is just visual SEO, and you can approach it the same way you do for Google. So instead of chasing trends, we strive to rank on big keywords.

Q5 What are some visual marketing trends you’ve been excited about?

I’m very excited about the explosion of tools that are making design easy basically everyone. You don’t have to be a designer to create something great for social.

In fact, I have created ALL of the recent images on Venngage’s social platforms with Venngage. And I’m not a trained designer at all!

Our previous visual content marketing chats:

VCBee

Viral Content Bee is the free platform for social media sharing helping you get more shares for your high-quality content

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