The web has got extremely visual: We watch and create videos, stunning images, share animated GIFs, etc. on a daily basis. How to stand out in this clutter? Let’s talk visual marketing today!
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About Nicolina
Nicolina Wroblewski, known as ‘Miss Nicolina’, is a digital marketing consultant, social media influencer, brand ambassador, entrepreneur and writer.
If you need help developing your digital marketing strategy or managing social media accounts, connect to Nicolina on Linkedin.
Questions we are going to discuss
Q1 How did you become a digital marketer?
It was a natural evolution for me from a long career in IT and web development. Once #socialmedia hit I was hooked! After a break to have my little boy I started my own consulting biz. High five to all the #smallbiz owners!
@TheMissNicolina always jealous of people with IT and web design background! So many possibilities!!! #vcbuzz
— Ann Smarty (@seosmarty) November 28, 2017
Have to admit it’s been a great journey!
Proud to be a small businesses owner and great for you, Nicolina. #vcbuzz
— Cheval John (@chevd80) November 28, 2017
Q2 What is your favorite visual marketing network and how to make it work?
My ALL TIME FAV visual marketing network is still #Instagram. 1B people can’t be wrong! P.S. It launched the same year I had my boy so it’s got to be good.
Although I’m also a big fan of @Pinterest marketing for bloggers and social selling.
A2 Pinterest for me, largely thanks to ViralContentBee sharing! Has worked great for me to following building on Pinterest #VCBuzz
— Jessy Troy (@jessytroy) November 28, 2017
@TheMissNicolina I am using Instagram for personal photo sharing. Creating a business profile is still on my TO-DO list! #neverenoughtime! #vcbuzz
— Ann Smarty (@seosmarty) November 28, 2017
Definitely works better from a business account! #Instagram
A2. I like instagram as a great visual marketing network because you can share your story as a business owner #vcbuzz
— Cheval John (@chevd80) November 28, 2017
@TheMissNicolina How do you build up Instagram following? #vcbuzz
— Jessy Troy (@jessytroy) November 28, 2017
I can’t stress enough going back to basics for Instagram marketing and having a plan! Build up a content calendar of ideas for visuals that match your brand and message and post at least once per day!
You can actually “Shop Now” with 3rd party apps like “Like2Buy” @curalate straight from Instagram. I’ve bought direct from Instagram, so easy and dangerous lol!
Selling directly from Pinterest and Instagram is a real ++ for shop owners. ‘Shop the look’ is a HOT tactic for selling right now.
A2B. I would add twitter is a great visual marketing network too because you can share your photos here #vcbuzz
— Cheval John (@chevd80) November 28, 2017
Giving people another way to connect to you probably? RT @DonSturgill: Strategy question: What's the point of linking to your tweets? #vcbuzz
— Ann Smarty (@seosmarty) November 28, 2017
#DidYouKnow — More than 84% of smartphone users in the U.S. browse, research, or compare products via a web browser or mobile app.
Q3 What are your favorite visual marketing resources you could recommend for a newbie (or even someone looking to up their game)?
We all need to use @Giphy, am I right? It adds something more dynamic than static images to your content and a little fun which can be more relatable to your audience. You can create custom GIFs as well to match your brand!
Infographics are a great way to present trends and facts in a more visually appealing way. I love finding relevant content from @visually or create your own in a tool like @Canva!
A3: @canva is pretty good for creating quick graphics on the fly. We love it and our entire content team uses it. #vcbuzz
— Katie Wagner Social Media (@KWSMTeam) November 28, 2017
A3. I love @BlueJeansNet because they can do facebook live stream interview shows which can make the transition to solo live stream #vcbuzz
— Cheval John (@chevd80) November 28, 2017
A3 Make sure all your social graphics are optimised for each social media network. Here's a handy list from my core social media management tool @hootsuite 😀 #VCBuzz pic.twitter.com/6iMuH4qHwb
— Nicolina Wroblewski??????????♀ (@TheMissNicolina) November 28, 2017
Q4 What are the recent visual marketing micro-trends you enjoyed most?
Video is huge and part of that trend has been shaped by LIVE capabilities now in most of the major social networks. It gives your audience a ‘behind-the-scenes’ look at your business/brand and connects with them in a more personal way.
A4. I can say 82% of all internet activity by 2020 will be video driven #vcbuzz
— Cheval John (@chevd80) November 28, 2017
@TheMissNicolina video is getting huge! it’s amazing! I still remember when it was only open for professional video editors! These days it’s easy! #vcbuzz
— Jessy Troy (@jessytroy) November 28, 2017
@DonSturgill Play with GIFs to your heart's content, download and share them at https://t.co/SJ8QtqKX6C 😀 #vcbuzz
— Nicolina Wroblewski??????????♀ (@TheMissNicolina) November 28, 2017
A4B. We are going to see more post cable networks develop like the media company @cheddar in probably the next couple of years #vcbuzz
— Cheval John (@chevd80) November 28, 2017
A4: I think creating small snippets of video will be key. Video hottest platform, but attention spans are still small. We watch the decline from 3-sec vid views to 10-sec to 30-secs. Capture them quick! #vcbuzz
— Katie Wagner Social Media (@KWSMTeam) November 28, 2017
Marketers are using @PeriscopeCo in Twitter to strengthen visual content marketing or #InstagramStories to make brand announcements backed with interesting visuals. Facebook Live is fab because everyone gets an alert that you’re live!
Q5 What are your favorite visual marketing tools?
Create images:
A5: Here's a look at the Pixlr app on my blog: https://t.co/V7UOejSOBB #VCBuzz pic.twitter.com/J9QpOoAU9G
— Nicolina Wroblewski??????????♀ (@TheMissNicolina) November 28, 2017
Create videos:
Market images:
Our previous visual content marketing chats:
- Visual Marketing Twitter Chat with Lucinda Watrous @LEWatrous #VCBuzz
- Visual and Content Marketing Twitter Chat with Robert Katai @katairobi #VCBuzz
- How to Use Visual Content In Your Content Marketing
- Video and Podcast Marketing Twitter Chat with Deborah Anderson @socialwebcafe #VCBuzz
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