Content marketing is our main area of focus: We want to promote only high-quality content to add value to the web. Therefore the topic of our Twitter chats is usually content marketing.
Today we are focusing more on innovative visual components of content marketing.
Our today’s expert is @katairobi, visual marketer, Instagram enthusiast and blogger.
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About Robert
Robert Katai is the Chief Evangelist of Bannersnack, an all-in-one banner maker and advertising app.
Robert writes regularly on his blog about digital marketing, social media and content marketing.
Follow Robert on Instagram and Pinterest
Questions we discussed
Q1 Our traditional question: How did you get into Internet Marketing? What’s your background?
I started working in General Advertising Agency, then going through a corporation. So I was in the same places Client and Agency ?
For me: Pinterest = bookmarking, Instagram = capturing happy moments that are happening right now #vcbuzz
— Ann Smarty (@seosmarty) May 19, 2015
Visuals are now essential for getting visibility when promoting content ANYWHERE including Twitter @katairobi #vcbuzz
— Gail Gardner (@GrowMap) May 19, 2015
Q2 Why Instagram? What’s the most efficient tactic to become an Instagram influencer?
If we are looking at the numbers I think @instagram is the best channel for smart visual marketing. Instagram is the smarter banner advertising. Just look up to the numbers.
Actually Instagram is the best smarter visual marketing channel. You can access the world through your phone.
Here are some tools to schedule Instagram posts or post from the web http://t.co/Zs2GV3co3A cc @GrowMap #vcbuzz
— Ann Smarty (@seosmarty) May 19, 2015
Instagram is having the best Attention Capture.
So can Instagram users click on images and be taken somewhere? Like a store to buy something? Or it is just branding? @katairobi #vcbuzz
— Gail Gardner (@GrowMap) May 19, 2015
In the present no, but they are working on a carousel ads where you can go in app web developed.
Q3 How does Instagram help with content marketing? How can they compliment each other? I mean… Instagram doesn’t even support clickable links in the descriptions! ?
I see Instagram the best place where you can show the story behind the story.
And the reason that I see for Instagram showing good numbers is because of the type of content that is shared – It’s more personal #vcbuzz
— kcpravin (@kcpravin) May 19, 2015
This is the future of advertising “Personalized advertising”
I’ve been longing for more personalised advertising. Show what I am thinking about buying right now ? #vcbuzz
— Steve Counsell (@stevecounsell) May 19, 2015
Q4 We’d love to know more about @Bannersnack. What does it do?
@vcbuzz A4 @Bannersnack is one stop shop for banner design and advertising #vcbuzz pic.twitter.com/MmJBYO1UpT
— Robert Katai (@katairobi) May 19, 2015
Q5 What are the tools and hacks that keep you productive?
I have a few tools: my hands, a cup of coffee and good music.
My fave productivity tools – Excel and Scapple #vcbuzz
— Phil Turner (@EP_pturner) May 19, 2015
But actually I love @hootsuite for social media and I’m always in a search mode for experimenting tools.
@vcbuzz My productivity secret is distraction free writing with @TypedApp #vcbuzz
— Steve Counsell (@stevecounsell) May 19, 2015
Sometimes I love to disconnect so I can come back fresh with new ideas.
A5 Productivity tools I use daily: @Trello Time&Chaos Intellect (CRM & Project Management Tool) @vcbuzz #vcbuzz
— Gail Gardner (@GrowMap) May 19, 2015
Previous content marketing chats:
- Best Traffic Generation Tips from Content Marketing Experts + How #VCBuzz Can Help!
- Content Marketing Twitter Chat with @SteveRayson of @BuzzSumo #VCBuzz
- Curate & Create: Content Marketing Twitter Chat with @TomPick #VCBuzz
- Chatting Content Marketing and Influence with Allie Gray Freeland @alliegrayfree and @CVContent #VCBuzz
- Content Marketing Twitter Chat with Joshua Steimle @donloper #VCBuzz
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