Social media platforms have provided artists and authors with a new powerful marketing venue that enable them to be independent.
Today we are chatting about social media marketing for artists with @JohnnaSabri
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About Johnna
Johnna Sabri is CEO of @AngelTDnest, sales and marketing manager of @Skypony_Studio, and jewelry designer.
Make sure to subscribe to Johnna’s blog here.
Questions we are discussing now
Q1 What brought you into digital marketing? What’s your career story?
I was trying to drive traffic to my jewelry blog and discovered Empire Avenue. Met social folks who helped me navigate the flowing rapids we call social media.
Art isn’t just drawing its being creative with what you’re passionate about
A1 When I was given a choice whether to pursue my old dream or stay in marketing,I realized I had quit that old dream long ago! #vcbuzz
— Ann Smarty (@seosmarty) February 9, 2016
It was another in a long line of poor career decisions ? #vcbuzz
— Don Sturgill (@DonSturgill) February 9, 2016
I think of myself as a blogger, though marketing my knowledge online is definitely what I do – Forced into it by redundancy at 57 #vcbuzz
— Phil Turner (@The5Currencies) February 9, 2016
A1 I guess you cannot be a successful creative person without having to market yourself these days! @The5Currencies #vcbuzz
— Ann Smarty (@seosmarty) February 9, 2016
True and you have to wear many hats.
Liked the concept in college. Took the first job as a Marketing Analyst for an IT firm. Have been learning it since. #vcbuzz
— Nikhil Premanandan (@nykontym) February 9, 2016
A1 It was my 1st job after college. Knew nothing about it when started. Still feel this way sometimes ? #vcbuzz
— Sana Knightly (@SanaKnightly) February 9, 2016
A1: Well doing online marketing was part of mine company. It’s product oriented company and this is vice versa. #vcbuzz
— Peter Nikolow (@PeterNikolow) February 9, 2016
Q2 How is social media marketing for artists different from social media marketing in general? What are the specifics to keep in mind?
You have to see it from a different perspective. 1 is the importance. Artists tend to get into the creative zone.
A2 I think artists have a great advantage on social media: They can stand out by showcasing original images! #vcbuzz
— Jessy Troy (@jessytroy) February 9, 2016
A2) Maybe a strategy to bring the potential buyers closer. Get them talking about it in a community or forum. #vcbuzz
— Nikhil Premanandan (@nykontym) February 9, 2016
A2: Dependent on niche. For musician – music can be steal, but concerts can’t.Also fans can’t be faked (counters in YT,FBK,TWT, etc) #vcbuzz
— Peter Nikolow (@PeterNikolow) February 9, 2016
A2: Artists are more visual so their Social Media campaigns will require more graphics. @amelm Re #vcbuzz @vcbuzz
— Amel Mehenaoui (@amelm) February 9, 2016
A2: It’s same for painters, sculptors, mims, comedians, etc. The essential is to getting to “hard core fans” #vcbuzz
— Peter Nikolow (@PeterNikolow) February 9, 2016
On on hand, Internet gives everyone a platform, on the other: The struggle to protect your creativity from being stolen & copied #vcbuzz
— Ann Smarty (@seosmarty) February 9, 2016
So to bring a balance create something you WANT someone to steal ?
Q3 Which social media platforms work best for artists and how to make the most of them?
Well many artists don’t even know how to get started in social media marketing. It depends on the artist, what they are trying to accomplish and their target market.
A3 I see a lot of art work published on Instagram (drawings & paintings). Not sure how they get it promoted though ? #vcbuzz
— Sana Knightly (@SanaKnightly) February 9, 2016
The right use of hash tags works with me. It’s a challenge so you gotta throw in some of your own tags–create one specific to you.
RT @seosmarty: @JohnnaSabri generic hashtags (#pretty) = waste of space. Good hashtags: Brands, events, names, etc #vcbuzz
— Jessy Troy (@jessytroy) February 9, 2016
A3. Instagram and Pinterest are the preferred ones. #vcbuzz
— Nikhil Premanandan (@nykontym) February 9, 2016
A3: YouTube, Facebook, Twitter – this is enough. #vcbuzz
— Peter Nikolow (@PeterNikolow) February 9, 2016
@blab is a great platform for online open mic
I know been thinking about that! Plan for the future! RT @ggSolutions123: I pray VCB *and especially MBG* would have regular Blab’s #vcbuzz
— Ann Smarty (@seosmarty) February 9, 2016
Q4 What are your favorite social media marketing tools and why?
Anything geared towards artists such as ReverbNation, SoundCloud, ArtWanted. FineArtAmerica, Saatchi online.
A4 I use @Cyfe to grab important social media analytics data (Twitter, FB, Pinterest, GA, etc) into one dashboard = productivity! #vcbuzz
— Ann Smarty (@seosmarty) February 9, 2016
A4: Own platform Analytics – can be Twitter Analytics, YouTube Analytics or Facebook Insights. That’s all you need! #vcbuzz
— Peter Nikolow (@PeterNikolow) February 9, 2016
@seosmarty A4 I love @ThingLink: It’s great for anybody, including artists and you can embed! Example https://t.co/TGTx3tCEtB #vcbuzz
— Alex H. Yong (@ggSolutions123) February 9, 2016
I love @MavSocial: Visual sharing for free! + Multiple platform support #vcbuzz
— Jessy Troy (@jessytroy) February 9, 2016
Q5 You seem to be doing so many things and you are also creative (the two don’t mix well as far as I know)! Please share your productivity tips for artists!
You need a schedule. And set alarms for those schedules.
A5 Creativity and productivity are hard to combine! I am sure! #vcbuzz
— Ann Smarty (@seosmarty) February 9, 2016
A5: Don’t overautomate things in networks – too many messages w/o interaction can went you in trouble. #vcbuzz
— Peter Nikolow (@PeterNikolow) February 9, 2016
Should depend on the artist! RT @vcbuzz: Good question, Phil! RT @The5Currencies: @JohnnaSabri do artists multi-task? #vcbuzz
— Jessy Troy (@jessytroy) February 9, 2016
@jessytroy and how many paying jobs are urgent (in my own case as a writer) #vcbuzz
— Phil Turner (@The5Currencies) February 9, 2016
A5: Use analytics to see where your fans are active and can interact you. Also location, language and/or other specific for them #vcbuzz
— Peter Nikolow (@PeterNikolow) February 9, 2016
Our previous creative marketing chats:
- How to Build a Digital Street Team: Creating a Distribution Network Twitter Chat with @Tinu
- Video & Podcast Marketing Twitter Chat with Deborah Anderson @socialwebcafe
- How to Make the Most of Pinterest
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