How effective is your marketing? There’s no way you can answer “effective enough”! There’s always a room to improve your process and results.
Today we are chatting with the marketing effectiveness marketing expert Nancy Seeger @SeegerN
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About Nancy
Nancy Seeger @SeegerN is the marketing effectiveness consultant and founder of Seeger Consulting Inc.
Nancy is a master strategist when it comes to streamlining operations and maintaining high levels of productivity and she realized that her skill set was the solution these businesses need.
@vcbuzz Marketing Effectiveness is a constant state of improving what marketing you are already doing. #vcbuzz
— Nancy Seeger (@SeegerN) August 25, 2015
Please connect to Nancy on Linkedin
Questions we discussed
Q1 How do you define marketing effectiveness? What do you do?
@vcbuzz Marketing Effectiveness is doing the right things, at the right time. #vcbuzz pic.twitter.com/8dvTGDGtqM
— Nancy Seeger (@SeegerN) August 25, 2015
Measure your activities. Assess first: then act. Helping businesses asses and then market for their specific prospects is key. Measure based on the goals you have set. If it is leads, then measure leads. Set the goals for campaigns. Must be specific to the goals. Twitter works for some and networking for others. No one lead gen works for everything!
A1 Ideally, we would measure lead generation and conversions, but most #smbiz are not doing that yet @vcbuzz #vcbuzz
— Gail Gardner (@GrowMap) August 25, 2015
@info4u2use effectiveness is HOW successful your actions are #vcbuzz
— Phil Turner (@The5Currencies) August 25, 2015
You must approach the activity with the end in mind and then measure to keep it on track. The effectiveness of your business marketing is defined by your goals and are you achieving them.
@info4u2use … my take on effectiveness, Frank, is that it depends on what you’re measuring ? #vcbuzz
— Don Sturgill (@DonSturgill) August 25, 2015
Q2 Online business is cluttered and always changing… What’s your effective marketing advice when it comes to Internet marketing?
A2 Focus is the key. Know your prospect, know your goal. #vcbuzz pic.twitter.com/pW2byfXnTv
— Nancy Seeger (@SeegerN) August 25, 2015
A2 Internet marketing is complicated @vcbuzz Hire a marketing strategist or at least get a mentor. #vcbuzz
— Gail Gardner (@GrowMap) August 25, 2015
Q3 What’s your favorite project management platform and why?
@centraldesktop is simple to use, has all the features I want including a wiki.
Buzzers – how many of you use project management tools?
If you use it for PM, then yes ? RT @The5Currencies: @SeegerN Does Excel count as PM tool? #vcbuzz
— Ann Smarty (@seosmarty) August 25, 2015
Absolutely – even @central desktop is spreadsheet based.
I like Trello for basic PM… keeps it real simple. #vcbuzz
— Don Sturgill (@DonSturgill) August 25, 2015
Trello is a great visual tool for those that like it. Do you use a Wiki some where else?
I work on Slack with teams, Nancy. Many folks love it. The constant chatter and notifications can be wearing. #vcbuzz
— Don Sturgill (@DonSturgill) August 25, 2015
Trello is free, MediaWiki is free, TeamWork is freemium RT @SeegerN: @info4u2use There are several that are free to sign up. #vcbuzz
— Ann Smarty (@seosmarty) August 25, 2015
Asana is also free. Zoho has lots of options. I also have clients that just use Google docs.
A3 My favorite project management and resource organization tool is @Trello – I love it and use it every single day. #vcbuzz
— Gail Gardner (@GrowMap) August 25, 2015
I agree. I have tried Trello and I love the visual layout.
Q4 Please list your favorite tools you usually recommend businesses to help them scale and improve their marketing efforts!
@Infusionsoft, @hootsuite, myblogu.com and @commun_it are my favorite tools to scale marketing efforts.
A4 @Trello for organization/strategy @GetResponse for email marketing @MavSocial for social media management @Oktopost for B2B leads #vcbuzz
— Gail Gardner (@GrowMap) August 25, 2015
The full list of tools I use and recommend are here.
A4 I’ll just do this: @VCBuzz and @MyBlogU are the two tools i use all the time! #vcbuzz
— Ann Smarty (@seosmarty) August 25, 2015
@vcbuzz I enjoy @mention as a social listening tool . Social listening is at the core of good online marketing #VCBUZZ
— Frank Gainsford (@info4u2use) August 25, 2015
My daily tools: @Hootsuite @myblogu @vcbuzz, Excel, Teamwork, Gmail labels, StayFocused ? #vcbuzz
— Jessy Troy (@jessytroy) August 25, 2015
I love @Mention. Great tool. Scrapple is one I will have to check out.
Q5 What’s your favorite personal productivity tip? How to get more done?
- I use a timer for each activity. 55 minutes work, 5 minutes moving. Next project.
- Prioritize every project based on its effects on revenue and effort required to complete.
- Make decisions quickly- use the 4 questions at seegerconsultinginc.com
@vcbuzz Higher paying activities first, then down to lower paying. With some ‘for fun’ stuff in the middle to ease anxiety/stress ? #vcbuzz
— Luana Spinetti (@LuanaTF) August 25, 2015
True but don’t some of the higher paying ones also take a lot of time to produce?
I prioritise partly by deadline proximity and partly by creativity level required. Most creative 4 – 11am #vcbuzz
— Phil Turner (@The5Currencies) August 25, 2015
@seosmarty There are no bad marketers IF you are happy at what you are doing. #vcbuzz
— Nancy Seeger (@SeegerN) August 25, 2015
Our previous content marketing and productivity chats:
- Writing Productivity Twitter chat with Diana Adams @adamsconsulting
- Content Repurposing Twitter Chat with @ShobhaPonnappa
- Productive Content Marketing Chat with @BrianHonigman
- Online Entrepreneurship Twitter Chat with Brandon Schaefer @90DayPro
- Growing Your Blog: Twitter Chat with Liudas Butkus @leduxx
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