Local Content Optimization with @AnkushMahajann #vcbuzz

Local Content Optimization with @AnkushMahajannWith mobile search on the rise, local marketing is becoming even more important as most on-the-go searches relate to finding something nearby.

If you are running (or working for) a local business, how to adapt your content to those local queries to increase your brand exposure to organic search?

Let’s discuss!

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About @AnkushMahajann

@AnkushMahajann works with India’s leading web development company @fatbit_tech.

@AnkushMahajann contributes to @EntrepreneurIND @jeffbullas @B2Community and @hackernoon.

Questions we discussed

Q1 How did you become a digital marketer? Please share your career story!

I am an accidental digital marketer. But once I fell into it, I never looked back.I learned different marketing concepts by reading on SEJ, SEL, & Neil Patel Blog.

From removing Google Manual penalty on a City Local UK listing site, Handling more than 100 ORM projects in a year, and helping my company to feature on sites like Forbes, Inc, Huffington, etc. are quite a few achievements that inspire me to work hard regularly.

I wanted to be a developer. My training teacher motivated me to go for SEO training as I was a MBA student. I am glad I worked on her advice.

I can say Both 🙂

Q2 How can content marketing support local marketing? Does local marketing even need to invest into content?

Content is the backbone in any DM campaign. However, local businesses need to use local content strategies like citation on relevant local sites, publishing content on local sites, linking your content with local values and causes.

Absolutely schema mark ups are very effective in Local SEO.

Agree! Story telling is an another thing that being a local brand you can do very well.

Q3 Are there any local businesses that are doing a particularly good job at content marketing?

Hard to say a single business name. Not only local companies, the big brands are also focusing on local targeting through different marketing channels.

We at our company FATbit completely focusing on content marketing to acquire clients & it is working very well for us.

Focus on your business niche, target your customers through multiple marketing techniques, & connect with influencers for better or wider content reach.

Offer your clients complementary things or discounts. Feature them on your website or social profiles. It will surely work.

Q4 How to optimize content if you target a certain locality?

Target Google Places, Put the targeted cities, state name in Meta titles, content, headings. Facebook ads can be highly effective. Don’t forget the power of Email marketing distribution.

It is a good way to increase your barnd visibility on Google search. Post regularly but don’t make your users bore with long posts.

Absolutely. User generated content is a best & effective way to target your audience.

Q5 What are your favorite local marketing tools?

My favorite ones are: Yext, Google Places, ahrefs, hall analysis for schema codes, Keywords planner, mention.com

Nowadays I started using biteable.com for video creation. It is an interesting tool.

Our previous local marketing chats:

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