How to Promote and Monetize Your Videos with Ileane Smith @Ileane #VCBuzz

How to Promote and Monetize Your Videos with Ileane Smith @IleaneVideo has been getting huge for a few years now. Videos help you reach wider audience, increase your conversions and create more assets, including courses and podcasts.

So we continue talking about video marketing and how to become part of the trend!

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About @Ileane

@Ileane is a blogger, YouTuber, podcaster and social media diva!

@Ileane’s blog is Basic Blog Tips focusing blogging and writing tips, SEO, social media optimization and it’s packed with useful YouTube video tutorials.

@Ileane’s other sites are:

Questions we discussed

Q1 How did you become a digital marketer? What’s your career path?

In 1983 I got hired by the company that I work for now. I started in Accounting, moved over to Advertising, and later on the Sales Team and now I Manage Membership Promotions. This is my 35th year with the company.

My blogging career began in 2009 which is also the same year I started doing YouTube videos and #Podcasting.

I actually started blogging by mistake when I thought I was signing up to follow the blog that my daughter had on WordPress, and I guess you can say it was a happy accident.

I began to connect with others in the blogging space including Ann Ryan Zac Deborah Mitch Mitchell Hesham Brian and many many more!

Q2 How long did it take you to get noticed on Youtube? How did you do it?

My YouTube journey is very similar to many of the other stories I hear from YouTubers. I got off to a slow start because in the early days I had no idea what I needed to do to get my videos noticed!

I started learning how to really succeed on YouTube when I got introduced to Lisa Irby of I have always been a huge fan of her work.

I continued to make connections and learn from amazing YouTubers like Amy Landino and so many others!

That’s when I learned about the importance of using great titles, and descriptions. Next I started branding my video thumbnails – shout out to Briana who is on my daughter’s team over at . I highly recommend using a graphics tool to create great thumbnails but if you are looking for a designer to help with branding reach out to

Q3 You are broadcasting through Could you explain how it works and which other platforms for streaming and podcasting you tried?

Periscope is a really cool live video platform that is partially integrated with Twitter. Initially I was using my iPhone to go live on Periscope but lately I’m going live from desktop.

My FAVORITE tool for live streaming on Periscope from my desktop is by and it’s called EcammLive. Learn more from ecammlive.

Great question! When I use EcammLive I can screenshare, add my logo, pin questions from my audience, play pre-recorded clips, invite guests on cam and a lot more.

Ecammlive is really great for anyone with a Mac because it also works with YouTube Live and Facebook Live.

No, with EcammLive the audience will see you on whatever platform you decide to stream to (Periscope, YouTube, Facebook, Twitch…)

There is another tool for multistreaming called that I am starting to explore. You can see more at

Q4 Which video monetization tactics have worked for you so far? I know you are part of too: How is it working for you?

is a fantastic platform for creators. I’m able to connect with people who really value my content and the information I provide.

By offering exclusive content or what is known as “Patron Perks” I get a chance to connect with my friends on a deeper level so I can find out what they really want help with.

That’s fantastic! Can’t wait to hear more about it Ann.

I’m also able to build out my course offerings in my online school based off what I learn from my patrons. I can focus my attention to answering the FAQs that my patrons have and from the chat on my live streams.

Yes, I like getting those AdSense checks and mine have increased over the last few months because of SuperChat.

SuperChat allows your YouTube Live Stream viewers to give you tips from $1 – $500 My biggest tip so far was $25! Shout out to my friend (he also uses Patreon)

I have done several videos and podcasts focusing on setting up Patreon. Try this one for starters.

Affiliate Marketing is another really powerful tool that works well for me. People know that I only recommend great products!

I use for my online learning center!

Q5 What are your favorite video creation and marketing tools?

I have a series on YouTube called “Learn to Live Stream with Ms. Ileane” and you’ll find some of the videos in this playlist.

I guess you can tell that I’m a big fan of Live Video and growing and nurturing your audience using Live Streaming.

For pre-recorded videos I use a Mac program called Screenflow, but when I was on PC I created tons of tutorials with Screencast-o-matic and I highly recommend it for Windows users.

PC users can find out Screencast-o-matic here.

I use both but the monitor on my Mac is bigger so it’s easier to make edits and this way I can test out more TOOLS lol.

Mac users can check out Screenflow at

It is really important to make connections with people and build community. This twitter chat is a perfect example of that. I’m so honored that I was asked to be here

Our previous video marketing chats:


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