How to Build a Digital Street Team: Creating a Distribution Network Twitter Chat with @Tinu #VCBuzz

vcbuzz-tinuYou can’t just build something and hope they will come. It’s never going to happen unless you go out and get your content discovered.

Viral Content Buzz is one great way to have your content seen by social media influencers and increase its chances to spread. But there are more!

That’s the topic we are going to discuss today with social media extraordinaire @Tinu!

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About Tinu

@Tinu is a website promotion specialist and founder of Leveraged Promotion. She guides entrepreneurs and small business owners through the process of generating leads and sales.

You can connect to @Tinu through her flagship website, Free Traffic Tips, where she shares a free report called 366 Ways to Get Website Traffic.

Questions we discussed

Q1 How did you become an Internet marketer? What’s your path into this wonderful world of tweets, shares and blogging? ?

It’s a weird long story. The short version: I started out running the 3rd most popular poetry site in 98. Then I was just making an extra check a month off ads. I soon discovered the Warrior’s Forum, still a proud member.

Followed Allen Says & Cory Rudl’s advice, made affiliate sales then started helping sites with search.

Anyway that’s the gist. ? I test things out on my sites and a few willing guinea pigs & in traffic challenges. Then I write about my results or sometimes carry them out for very small or enterprise companies. I ghostwrite too.

Q2 So what is a distribution channel? And why does one need one?

Put simply, a distribution channel is a conduit for your content. I have a creative background, & noticed something.

If you want to sell books, you need distribution. There’s a system set up to connect readers with books. Same with recording artists. Record labels connect to video channels, radio stations, iTunes, etc etc.

If you’re independent, then you need to find out what the channels are & build networks within those systems. @zaibatsu is AMAZING at this. Name a social media tool, he understands how the system works & gets results.

I got the idea to be Organized about this process from @ShellyKramer. And that’s the key. To be organized. We have Twitter, FB, G+, but we need allies. Not blind retweeters or fluff or lots of followers. Real alliances.

I have a couple of links to where I wrote about this for @AGBEAT. Give me a second to dig around.

Entrepreneurs & distribution channels

In the meantime… The fun of a digital street team is that you never have to feel icky about promoting yourself.

Q3 How to START building your “Digital Street Team”? What are your actionable tips to newbies?

So there are five quick steps to creating this team. Because I know you’re like “duh, Tinu, ask people”

If it was that simple, we’d all be doing it, right? Not everyone you ask will say yes. And if you’re new who to ask?

Step 3: Introduce members and simple ground rules. Let folks meet each other. If there’s only something in it for you there’s nothing in it. That’s a personal rule for me. Share your resources. You don’t have to show all your cards, but share Some.

Having a higher purpose makes the exercise more than about you or just about sharing links. What can you as a group make better about the world? I started Nonprofit Sundays with a group I’m in.

Not just more likely to be successful. But to feel good. & enjoy it. It doesn’t have to be purely altruistic, as long as it adds value for your audience & provides focus.

Testing is my second religion. I test obsessively. Like that guy on The League. Do you guys watch that?

Q4 What are your own distribution network building techniques that work for you to promote your business? (I imagine the tactics are different from business to business!)

Yeah they are. I made a graphic of my top personal rules for my IM business.

We don’t ask strangers to help us move or take us to the airport. We hire PR agencies for their relationships. So why don’t we build those relationships before we go asking for stuff?

That’s not say say we should build relationships for the sole purpose of getting ahead in business. Don’t you know what you’re being used? I think people can feel that.

Instead, just make genuine friendships with people you vibe with- you can never waste time making a new acquaintance.

So that covers 1-3 on that list. One thing I didn’t put on this list I’m saving for the productivity question. Anyway number 4 is never pitch blindly. I’ve never sent an email to someone that didn’t have a 1st touch elsewhere.

If I sent you an email, I commented on your site, RT’ed you, you’ll have seen my name before. The rest on that list is self explanatory, but feel free to ask me to expand. ?

Q5 You do so much! How do you manage? Please share your productivity secrets!

First of all. Tools. I use the F out of tools. I love My Blog Guest. MyBlogU looks amazing. I use Triberr, IFTTT. This time next year I’ll probably start building tools I love them so much.

2nd, I learned to touch type early, & speed read instead of skim. I use voice recognition a lot due to a health issue. I plan my next day the night before. Then instead of just a TODO list I set appointments with myself. I treat appointments with myself on my calendar like real meetings. It helps that I talk to myself.

Sure. I am an email failure. So when I’m working with someone, I have it text me when they call. I meant it texts me when they email me.

There used to be a site online where you could learn free. I’ll have to find it for you. I learned from a computer program when I was in middle school. It would flash words, phrases, then sentences. I learned how to see a chunk of text then kind of Absorb it, instead of sub-vocalizing in my head.

I didn’t get the twchat tool at first but now I understand. I truly admire everything you’ve accomplished and how much you share your platform. Kind AND Smart.

We spend so much time trying to GET attention. But Facilitating attention for others is the way to grow.

Our previous marketing chats:


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Viral Content Bee is the free platform for social media sharing helping you get more shares for your high-quality content

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