How SEO Has Changed with Deborah Norton @BRAVOMedia1 #vcbuzz

SEO is really one of the most exciting industries to watch.

From keyword matching and doing some technical stuff, it has now grown into an integrated industry focusing on analytics, audience research and optimizing for all kinds of SERP elements.

How to adapt? What is SEO these days? Let’s discuss!

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About @BRAVOMedia1

Deborah Norton, dba BRAVO! Interactive Media consults with businesses on the creation and implantation of large-scale complex Internet projects, Internet strategy services, web development, content / online marketing.

As an Internet strategy consultant, Deborah possesses over 20 years of working on senior level search and online digital marketing.

Currently Debi is managing her consulting business. Connect to Deborah Norton on Linkedin.

Questions we discussed

Q1 How did you become a digital marketer? Please share your career story!

For me, Advertising & Marketing are in my blood. Starting with “Bewitched” & The Cool days of “Ogilvy on Advertising”. Next Agency Side @JWTNewYork then onto Print Advertising, Cable TV & in 1995 Online Marketing on WWW

A1.
Natural progression 😀
I was originally in web design, but out of a desire to provide a better service, and as half the work was site based, I decided to learn SEO. With a work background that included Sales and Marketing, it was quite natural.#VCBuzz
— Darth Autocrat (Lyndon NA) (@darth_na) April 23, 2019

A1: I was a "traditional marketer" before having a child and consulting for several years. Digital marketing came with a BANG and I logged a LOT of time online learning! #vcbuzz
— Lisa Shomo (@keenkoncept) April 23, 2019

https://twitter.com/KantJungRand/status/1120722499413729283

Q2 How has SEO changed over the years? What are the most essential SEO changes?

SEO has Evolved Plenty over the yrs. However, the CORE ESSENCE & SEO Best Practices Remain the Same. Art & Science Now vs. then Engines have become more tolerant w/ crawl errors than in the past. Getting #1 Organic Rank for YOUR Search Term in Google is Golden.

It's shifted from a "dark art" that was little understood,
to a fairly commonly encountered term and concept.
But with each passing year, the breadth of things covered seems to expand.
From Keyword Research and Inclusion, to Crawlability, on to Load Speed etc.#VCBuzz
— Darth Autocrat (Lyndon NA) (@darth_na) April 23, 2019

SEO based on the ART of Marketing combined with the Science of Technology

I think quality is more important than quantity for everything now: blog writing, guest posting, link building, commenting, etc. It's better to create and do less if it allows you to put more quality into your efforts. #VCBuzz
— Jaime Shine 💬 Marketer | Writer (@jaimeshine) April 23, 2019

@jaimeshine Agreed, Jaime! Are you providing content that is needed and wanted (and searched for)?? #vcbuzz
— Lisa Shomo (@keenkoncept) April 23, 2019

Q3 Viral Content Bee is primarily a content marketing platform, so let’s highlight some content-related changes and tactics too. Which content creation and marketing tactics should we totally abandon these days and which ones should we start implementing?

Content Marketing is Marketing

Understand Business Goal
Identify Target Audience
Set Strategy in Alignment w/ Business Goals & Audience
Create Enchanting Content the Supports Strategy
Keep Content Consistent Across all Mediums

A3 One big #content related #SEO change that occurred affected #ecommerce heavily – product and category pages tanked in serps due to how little content they contain. ALL pages pretty much have to have substantial amounts of content now except no-indexed landing pages. #vcbuzz
— Gail Gardner (@GrowMap) April 23, 2019

A3.

Bot fodder should be abandoned.
Generating content (pages and sites) solely with the intent to gain rankings and traffic, then try to lead the user into the "funnel".
This includes satellite sites, doorway pages, thin content, cookie-cutter content etc.#VCBuzz
— Darth Autocrat (Lyndon NA) (@darth_na) April 23, 2019

https://twitter.com/KantJungRand/status/1120727914352345088

We talked about Content Repurposing recently with @Kristen_Vaughn https://t.co/CH3xa8HInp and a while ago with @ShobhaPonnappa https://t.co/G5cBOii05I #vcbuzz
— Viral Content Bee (@vcbuzz) April 23, 2019

I don't see a need to go back and delete old content unless it's offensive or hurting you in some way. You can update previous content to gain better traction or create related content. Having content shows a history, and who knows when it may draw someone to your site. #vcbuzz
— Jaime Shine 💬 Marketer | Writer (@jaimeshine) April 23, 2019

Q4 What’s the future? What are some of the most essential SEO trends that are starting to show right now?

One significant trend is that SEO is no longer just on websites’. We are Optimizing across the spectrum, Videos, Mobile, Blogs, Social, Local Listings, Podcasts, Affiliates, etc. If it Nails it on the Engine’s SERPs, it is Optimized.

A4.

Without a doubt, people need to be paying attention to Voice.
It's not new, it's not novel, it's not clever – we've had it for years.
But it is on the rise, and we need to grasp how Google etc. are handling it (single results etc.)#VCBuzz
— Darth Autocrat (Lyndon NA) (@darth_na) April 23, 2019

So the near future involves a lot of people desperately scrabbling to catch up with the recent past (as it seems to take 3-5 years for soak/adoption 🙁 ).

Then there's wearables and ease of access.
Search isn't just moving from Text to Voice, it's also moving to Visual.#VCBuzz
— Darth Autocrat (Lyndon NA) (@darth_na) April 23, 2019

A4- SEO trends are the same as they’ve been. Content has to answer the specific questions your audience is asking. In essence it’s what we all want as consumers. #vcbuzz
— Ivana Taylor (@DIYMarketers) April 23, 2019

Q5 What are your favorite SEO tools?

My Fav SEO Tools FREE.

Long Ago, I was Given Advice From An AMAZING SEO – Look At Data from Engine Itself – for results.

Server Side Stats (Google Search site: InURL)
So G-Analytics
GSC
G-Ads
BingWMT
@Screamingfrog
schema.org

A5.

I like my own 😀 Basic parsers/extractors, DB queries, conjoining data from Server access logs, Search Console and Analytics packages to get to grips with what ranks and what converts, what generates traffic, or links, or money etc.#VCBuzz
— Darth Autocrat (Lyndon NA) (@darth_na) April 23, 2019

A5- I’ve just started using @semrush and really like to topic suggestions and the way they show data. I find it more actionable as an SEO dolt. #vcbuzz https://t.co/ygH3YiZy6D
— Ivana Taylor (@DIYMarketers) April 23, 2019