Creative Video Marketing Ideas w/ Ksenia Shneyveys of @Wave_Video and @Animatron #VCBuzz

Creative Video Marketing Ideas w/ Ksenia Shneyveys of @Wave_Video and @Animatron #VCBuzz There’s no such a thing as too many tools, especially when it comes to video creation and marketing. Therefore we continue bringing you new and new tools, tactics and platforms to expand your opportunities and ideas.

Today we are talking to the team behind two great platforms I am using myself on a regular basis: @Wave_Video and @Animatron. Please meet Ksenia Shneyveys, Marketing Manager of @Wave_Video and @Animatron.

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About @Animatron

@Animatron is an online easy-to-use HTML5 animation and video maker.

@Wave_video is a short marketing video maker helping you create fun engaging videos for your social media campaigns and landing pages.

Questions we discussed

Q1 Let’s talk about your company. There are two major video creation products: Why are you marketing them separately?

Animatron is the company behind 2 products: Animatron Studio, an online animation maker and Wave.video, easy-to-use video making tool for digital marketers.

A1: https://t.co/LVGN1u2k9Z is our flagship product for creation of engaging, high-quality videos. No need for expensive equipment, cast and hours of production. Video-making can accessible, quick and fun for everyone: https://t.co/1yk37gIxJ5
#vcbuzz

— Wave.video (@wave_video) July 3, 2018

Wave.video boasts 200+ million stock videos, images and audios, instant resize to 30+ video formats, a designer collection of all-purpose templates and unlimited room for creativity.

We’ll be extending Wave.video feature set to suit even more needs of social media managers, digital marketers, bloggers, marketing agencies and creators needs.

I've personally tried both products and I can totally recommend them! -> https://t.co/vEghsC9sLv #vcbuzz

— Ann Smarty (@seosmarty) July 3, 2018

Q2 What are some cool examples of videos people created using both of the tools?

Thank you for the question! Here’s a cute recent animation clip created from scratch in under 1.5 hours using Animatron Studio.

@Animatron @AnimatronInc I made this video in under 1.5 hours using your Animatron Studio. Thanks much for enabling creators make attractive animations quickly 🙂 #Yoga #YogaDay #YogaDay2018 pic.twitter.com/1WUXVWCQ4Q

— Rajesh K (@wowsuper_net) June 20, 2018

Here are some great examples of videos created using http://Wave.video by @adamdanyal. These are the videos about the latest innovations from all over the world, as well as uplifting stories of entrepreneurship.

Those are very inspiring examples! #vcbuzz

— Ann Smarty (@seosmarty) July 3, 2018

Here’s a whole success story by one our clients @homestars and examples of their creative videos.

A2: How about some creativity around the manhole covers topic 😲? Well, one of https://t.co/LVGN1u2k9Z users managed to create a very popular video on the topic for @mrmanhole: https://t.co/6B14Tk36jI #vcbuzz

— Wave.video (@wave_video) July 3, 2018

Q3 Why would a business or a blogger want to venture into video marketing?

Studies show that video is the most interactive means of communication with audiences. Videos are so engaging that they dominate algorithms of social media networks and make their way to the top of social streams.

A3 People on mobile devices are more likely to want to watch a video because of the smaller screen size. #vcbuzz

— Gail Gardner (@GrowMap) July 3, 2018

With YouTube being the 2nd largest search engine out there, instead of posting a static picture and a link to your new blog post, create a video introduction of your article. Here’s one we’ve just (!) uploaded.

We’ve just launched an Insider’s Guide to Social Media Video Marketing. Top social media experts including @MariSmith @jenns_trends @crestodina @cspenn and more contribute their articles to our blog and book.

A3: Here’s the first article of the series: https://t.co/yxNea0lUYq #vcbuzz

— Wave.video (@wave_video) July 3, 2018

A3: In the Insider’s Guide article by Andy Crestodina @crestodina there’s a great illustration of the importance of video, stating that today marketing means promoting the social video that promotes the content that promotes the business #vcbuzz pic.twitter.com/c0Jawhna3i

— Wave.video (@wave_video) July 3, 2018

Q4 What are some fun and easy video marketing ideas businesses and bloggers can implement on a tight budget?

Here is an article with cost-efficient video creation tips, e.g. turning your presentations into videos.

This post covers 67 YouTube Video Ideas on various topics from “Customer testimonials” to “Hello, World!”, and you can create them all in Wave.video

"Over 75% of respondents said video was very or critically important to the customer journey" #Video Marketing is Crucial to Your Business, Learn Why! @GrowMap https://t.co/QPtwLIWwja @SmallBizTrends #smbiz #vcbuzz

— Gail Gardner (@GrowMap) July 3, 2018

Another brilliant and inspirational article within our Insider’s Guide to Social Media Video Marketing by Chris Savage @csavage of @Wistia.

Q5 What video promotion tools would you recommend video creators use?

It depends on the platforms you create videos for and the purpose of the videos. In this post we share several ways to promote your videos.

Pinterest is a great and oftentimes underestimated platform for video promotion. Our social media experts have put together a great Pinterest Video Guide.

A5: Here's a neat free tool for turning your videos into GIFs https://t.co/I5QmPo679K This way you can embed them into emails. #vcbuzz

— Wave.video (@wave_video) July 3, 2018

A very comprehensive list of video SEO tips and tools by @cspenn is here.