Content Repurposing Twitter Chat with @ShobhaPonnappa #VCBuzz [with all the buzz inside]

Content Repurposing Twitter Chat with @ShobhaPonnappa #VCBuzzIn our multi-media Internet era, it’s essential to create multiple types of rich media to target different content marketing channels. But how do we do that when we only have 24 hours a day? Content repurposing is the answer!

Please meet our today’s expert and awesome @MyBlogU community member, @ShobhaPonnappa

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About Shobha

.@ShobhaPonnappa is brand strategist and growth consultant. She has developed a breakthrough thinking style helping businesses grow.

Please circle Shobha on Google Plus and connect to her on Linkedin.

Questions we discussed

Q1 What brought you to digital marketing? How long have you been in the field and what’s your career path?

Came from advertising 17 years. Then ran a digital company for 8 years. Now been consulting. Total =35 years! Handled about 125 global clients, big and small. Have a forte in giving brands marketing breakthroughs

Website at Still growing …I try out everything here I want to recommend for clients. Evolved into it … seemed like the path that was made for me, all accidents of fate!

Avigna Technologies, India (INTEL was an equity investor) 200 people, 125 clients, Cannes Lions Award

Q2 You are one of the most active @MyBlogU members? What do you think of the platform?

Love the very concept of MyBlogU and VCB too. Fabulous community of really strong thinkers. Very vibrant. All credit to Ann Smarty (@seosmarty) for her energy that infuses her sites. Great feeling to be part of it all! The best part of MyBlogU and VCB is the simplicity, ease of use. Unlike other community sites with too many rules. Very, very inspiring community and everyone on the ball all the time!

Wait to wake up every morning and see gazillions of shares of my posts! Thanx guys!

Q3 Please describe your content repurposing tactic and give some examples!

Was looking for an idea for repurposing content that would do more than just that. Got the idea that I now use Twin goals for repurposed content … one, to be on different media; and two, to get more backlinks and social shares.

See my main post here embedded with companion pieces of Slideshare, infographic, video.

Whole post gets ranked better because Google indexes Slideshare and Youtube content faster. Slideshare/infografic … I crowdsource quotes to get blog/social mentions & backlinks for my post by those quoted.

I repurpose to get variety of content and for blogger outreach by quoting them in Slideshare and Infographic etc. Works very well because every post gets quicker look in from Google if it has slideshare and Youtube embedded. Getting on google rankings is getting very tough but blogger outreach via crowdsourcing is helping Google rankings. Like companion pieces but not repetitive… add lots of quotes and ask those quoted to promote the post

It’s better to keep same dates since Google indexes my post faster if it sees Slideshare and Youtube.

Gooogle seems to be searching for “instances” of Sliseshare and Youtube videos and if it sees on my post it ranks my post up. After I do the Slideshare and Infographic wth quotes I send out outreach mails to all those quoted … like a daily discipline.

One problem, people are lazyto contribute to crowdsourcing. If you get their previous writings and quote, they are ready to share. I don’t repurpose the post exactly, I do companion pieces like extra info … eg. see what experts say on this same topic etc.

People are thrilled because they do share a lot when they are quoted.

You have to expreiment to succeed, but if you experiment with blogger outreach and crowdsourcing it’s working very well.

Q4 With so much content to promote every day, what’s your social media productivity tips? How to stay on top of social media without being too promotional?

I depend less on Google nowadays and more on blogger outreach to get more traffic. So 30% blogging, 70% promotion.

My mantra: don’t try too many things. Do a few things but regularly. Don’t get overawed by contrary advice.

Yes curation is also a form of crowdsourcing!

Lastly, it’s not life and death, just content marketing. Nothing great happens if you add a post. No loss if you don’t.

Mike when I see a calendar that’s too huge, I balk! A client has a two year calendar that looked like from Mars!

I do the things I like, avoid what I find to be painful. Enjoy the hard work than slog. I like writing, social.

Our previous content marketing chats:

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Viral Content Bee is the free platform for social media sharing helping you get more shares for your high-quality content

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