When we talk about B2B marketing, we usually think of “outbound” tactics, i.e. salespeople hunting for potential leads and reaching out to them. But there’s another powerful way to generate leads and scale lead generation: organic approach. What is organicaaa
PPC (Pay-per-click) is a great way to quickly generate clicks, leads and customers. However, despite popular belief, PPC is not just about blatantly paying for ads. In many ways, PPC is art where you should keep an eye on bestaaa
Google My Business offers a few opportunities for business to add unique content about their business. These include “About your business” area, posts, Q&A and more. How to use these content opportunities correctly and which ones should be prioritized? Let’saaa
