Podcasting and video streaming have become hot trends these days. People don’t have time for text content but they are happy to listen to a new podcast episode when commuting!
Today we are talking about podcasting, marketing your podcast and succeeding as a podcaster with Ryan Hanley @RyanHanley_com
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About Ryan
Ryan Hanley VP of Marketing at TrustedChoice.com, keynote speaker and author of Content Warfare: How to find your audience, tell your story and win the battle for attention online.
Subscribe to Ryan on iTunes
Questions we discussed
Q1 How did you become a podcaster? When did you start your podcast and what was your idea?
Who currently has a podcast now?!
Doing a podcast is another thing on my list of to-do’s #vcbuzz
— Phil Turner (@The5Currencies) November 10, 2015
Its so easy these days… New audience potential with Google Play adding podcasts.
I read an article by @ChrisBrogan explaining how cool it was in 2012… I wanted to be cool too! Podcasting has been by far the content medium I’ve created the most reach in…
@seosmarty seriously… It was just that way. Then I fell in love. #vcbuzz
— Ryan Hanley (@RyanHanley_Com) November 10, 2015
People can take podcasts with them everywhere they go. You’re in their head. It’s so powerful. I prefer podcasting to video everyday for most types of content.
I find it difficult to imagine people listening to podcasts – when I drive I won’t even have radio on & at home other things to do #vcbuzz
— Phil Turner (@The5Currencies) November 10, 2015
Q2 How do you find guests for your podcast? How do you manage that process effectively?
What do you guys think about short form podcasts? Like everyday podcasts?
I imagine it depends on what your “tribe” prefer and want to listen to #vcbuzz
— Phil Turner (@The5Currencies) November 10, 2015
Yes and no. There are a lot of people who only listen to podcasts… Could expand your audience. There is most likely a whole new audience waiting for you.
When starting out it was not harder, but definitely clunky. It takes time to find your groove. Easier to consume…
@RyanHanley_Com I always found postcasts to be the type of thing you listen in early mornings/late evenings. Same w/ audio books. #vcbuzz
— Roxana Nasoi (@roxanasoi) November 10, 2015
If you know there is podcast that is great representation of your podcast I’d push them towards that…
I love podcasting because you can make it together with videos: Motivates me more to produce videos + more reach #vcbuzz
— Ann Smarty (@seosmarty) November 10, 2015
I find videos to be much better for explaining things…
I personally hate video during the day. But I’m not selling to me. Some people who won’t ever read blogs listen to podcasts all day. #vcbuzz
— Tinu Abayomi-Paul (@Tinu) November 10, 2015
I’m awful about effectively managing guests… but finding guests is easy. I just try to schedule out a ways, but I don’t have a great process.
@RyanHanley_Com Hi Ryan. Do you know of any platforms where people who want to volunteer as guests can list themselves? #vcbuzz
— Gail Gardner (@GrowMap) November 10, 2015
I don’t actually… There used to be some for Hangouts but I’m not sure about podcasts. I probably wouldn’t look at any of those places for guests though, as a podcast producer.
@RyanHanley_Com The podcast owner would know better than any volunteers what guests their audience would be interested in. #vcbuzz
— Gail Gardner (@GrowMap) November 10, 2015
I know @MyBlogU members were able to find great guests through Brainstorms cc @GrowMap: @RyanHanley_Com #vcbuzz
— Ann Smarty (@seosmarty) November 10, 2015
Q3 How to market a podcast? How to get people subscribe and listen?
Marketing a podcast today is all about driving people to iTunes. This may change with Google Play…
I’d also allow people to subscribe via email or RSS… Stitcher, but I’ve found the numbers are so small in comparison.
After that marketing a podcast is much like marketing your blog (i.e. compelling hook, easy access, consistency, CTA)
@RyanHanley_Com What about SoundCloud? cc @seosmarty #vcbuzz
— Roxana Nasoi (@roxanasoi) November 10, 2015
I’m not sold on soundcloud yet. It has some perks but in general don’t love the stats and UX as a producer. Musicians do very well on @soundcloud… no doubt
If you’re looking to embed podcasts on your site use @patflynn Smart Podcast Player. Its the best
@RyanHanley_Com where / how do you host your podcast? #vcbuzz
— Jessy Troy (@jessytroy) November 10, 2015
I use @Libsyn to host my podcast. Love it… never had any problems.
RE: #podcastguests First seek out people who you are already familiar with their work… i.e. influencers you follow or friends
@soundcloud is linked very well to Facebook, so I’m assuming it has #marketing potential, too, not just for artists, but also for us #vcbuzz
— Roxana Nasoi (@roxanasoi) November 10, 2015
This issue is the subscription basis… 90% or more of my listens are from subscribers…
This conversation is getting me so jacked up to go podcast… I currently have three shows!!! #vcbuzz pic.twitter.com/elFXnq0Unc
— Ryan Hanley (@RyanHanley_Com) November 10, 2015
Q4 What are your favorite podcasts in our industry?
- @mitchjoel show
- @markwschaefer show
- @freakanomics show
- @jaltucher show
- @HDTGM show
The last one isn’t in industry, but it’s HI-Larious!!
@RyanHanley_Com what are your shows? can you link to all three? #vcbuzz
— Jessy Troy (@jessytroy) November 10, 2015
One is still on @Blab with @thesaleslion It will be launching in a podcast soon. (I’m so off HOAs after getting on Blab… The tech is so tough vs blab )
The other is in the insurance marketing space for @AgencyNation.
Hangouts still have a purpose but over the last two years I’ve found them to be just as buggy. But that’s me… @GrowMap #vcbuzz
— Ryan Hanley (@RyanHanley_Com) November 10, 2015
@seosmarty @SoundCloud I’ve seen it work with getting people to listen to it from other social sources. Maybe there’s hope. ? #vcbuzz
— Roxana Nasoi (@roxanasoi) November 10, 2015
You can build an audience anywhere… Of that I’m certain.
Q5 You wear many hats! How do you manage your time to remain productive?
Prioritization. I also don’t stress about getting everything done.
I get done what can get done and that’s it. Stress destroys creativity.
Teach me how to do that :))) RT @RyanHanley_Com: Q5) Stress destroys creativity. #vcbuzz
— Ann Smarty (@seosmarty) November 10, 2015
Haha… maybe I should have said these are my goals… not always achieved. Definitely not Zen master. There is only so much time in the day dude. We do our best and start again tomorrow.
@RyanHanley_Com Yes, that is exactly what I do as well; I do whatever it next most important next and tune out everything else. #vcbuzz
— Gail Gardner (@GrowMap) November 10, 2015
Creativity is really my only skillset. If I let stress diminish that I have nothing to offer…
Don’t overthink podcasting. Turn on the mic and talk. You don’t have to publish everything you create.
Creativity can be organized and productive if you know how it works for you. In my case, starting early and coming back over and over works well.
Our previous podcast marketing chats:
- Video & Podcast Marketing Twitter Chat with Deborah Anderson @socialwebcafe
- How to Market Podcasts Twitter Chat with @StacieWalker
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