We have so much to do on social media networks these days that social media marketing can easily become counter-productive. How to be everywhere and remain efficient? That’s what our Twitter chat is about!
We are very honored to welcome our mentor! Please meet @AskAaronLee of @PostPlanner!
***Please sign in here to follow the chat -> twchat.com/hashtag/vcbuzz
***Important: Join this event on Google Plus to be notified of upcoming chats (It’s easier with daytime savings and different time zones!)
About Aaron
Aaron Lee a.k.a. @AskAaronLee, is a social media manager and entrepreneur hailing from Malaysia. Please connect to Aaron through his blog.
Aaron is also the Grand Master of Customer Delight at @PostPlanner.
Questions we discussed
Q1 How did you become a social media marketer? What’s your background?
I’m an accidental social media marketer. I ‘picked’ up social media (twitter) when I read a blog by @ChrisBrogan back in 2009. @ChrisBrogan talked about how ‘Twitter brings great minds together, & gives you daily opportunities to learn. ‘ I was SOLD!
While I do have a degree in marketing, it’s no where the same as actually implementing social media marketing in real life.
A1 always was #Marketer Seller . ..#SM is just another tool #VCbuzz
— Robert Leonard (@T4Leonard) September 8, 2015
I’m actually an introvert in real life. I’m super shy and awkward. Social media really opened doors for me.
Q2 What are your favorite social media networks and why?
I love all social platforms but I’m biased towards Twitter because it was the platform helped me connect with others MORE.
Twitter IS the only platform that is truly open that allows you to connect with anyone from around the world. I wouldn’t be doing what I love to today without Twitter, , so ….thanks @twitter!
I would love to know if Social Media has had any impact on Aaron’s awesome hair #vcbuzz
— Andy Drinkwater (@iQSEOUK) September 8, 2015
Of course! the world is checking out my hair! it has to be perfect man!
I find it easy to connect on #LinkedIn – I have over 2K connections #vcbuzz
— Steve Counsell (@stevecounsell) September 8, 2015
@ADBassettUK Exactly. It’s even harder to remove a connection on #linkedin. It has come a long way thought. #vcbuzz
— Aaron Lee (@AskAaronLee) September 8, 2015
I used to LOVE linkedin groups and their Q&A. Groups are spammy and Q&A is gone (right).
A2 Yes, closing QA was one of the stupedest things to do #Linkedin cc @AskAaronLee @stevecounsell #vcbuzz
— Ann Smarty (@seosmarty) September 8, 2015
A2 I think Twitter is the most open one: You can o anyone and it works! (No need for previous connection, intro, etc) #vcbuzz
— Ann Smarty (@seosmarty) September 8, 2015
It’s amazing how I can connect with everyone here thanks to Twitter. I wouldn’t be able to do so 6 years ago.
@AskAaronLee do you think engagement on instagram will remain high for brands? #vcbuzz
— Darren DeMatas (@DarrenDeMatas) September 8, 2015
Yes it will! Instagram is HOT! it’s what people log into, first thing in the morning. Can’t say the same for Facebook. Instagram will take off really soon. They are opening their ads platform for businesses.
Q3 How does @PostPlanner increase social media posting productivity?
@PostPlanner is not only a scheduling platform but a content discovery platform as well. I find & schedule content to Facebook & Twitter in ONE CLICK w/ @PostPlanner. Now I even PIN content I find to Pinterest. Since I can find content in @PostPlanner & schedule them w/ a click, it saves me a LOT of time.
If anyone wants a free @postplanner trial, just let me know. I’ll be happy to hook you up with one.
We do have analytics for your Facebook page too, it’s pretty simple and slick. For tagging, no, Facebook’s API limits 3rd party apps to tag pages. I think they are afraid it will be abused
@AskAaronLee yeah i know @Hootsuite was trying to enable tagging for ages… #vcbuzz
— Jessy Troy (@jessytroy) September 8, 2015
Yup! it’s tough for 3rd party developers
@AskAaronLee how is postplanner different than buffer? Can they be used together? #vcbuzz
— Darren DeMatas (@DarrenDeMatas) September 8, 2015
We love our friends at @buffer but one thing the separates us with them is our content discovery platform. You can easily find trending topics for Facebook as well as viral photos.
Oh, did I mentioned we have over 12,000 engaging status ideas that you can use to build engagement? 2 years ago me and @scottayres manually keyed in every single one of them lol! it was hard but fun
A3 I know consistently adding great pins is the key to growing Pinterest account http://t.co/HlFMJYglO1 (so go @PostPlanner!) #vcbuzz
— Ann Smarty (@seosmarty) September 8, 2015
As @rebekahradice mentioned, finding content and pinning has never been easier!
Q4 Which social media analytics tools do you use to evaluate your social media strategy effectiveness?
I use @PostPlanner for Facebook, Twitter analytics for Twitter & @SimplyMeasured for Instagram. It’s pretty simple & effective.
I don’t really use a lot of tools, I keep my tools simple and it works. What about you guys?
I really like Pinterest analytics for a verified domains: Shows clicks, engagement, etc @seosmarty @AskAaronLee #vcbuzz
— Jessy Troy (@jessytroy) September 8, 2015
i use seo tools mostly: @ahrefs @semrush @buzzstream #vcbuzz
— Darren DeMatas (@DarrenDeMatas) September 8, 2015
A4 Let me think for a moment… Facebook Insights, @Cyfe for tracking multiple accounts (I have a lot of pages!)… #vcbuzz
— Ann Smarty (@seosmarty) September 8, 2015
Plus I can track dif boards, instagram, slideshare (basic stats like growth etc) RT @AskAaronLee: @Cyfe how many pages do you have? #vcbuzz
— Ann Smarty (@seosmarty) September 8, 2015
Q5 You talk a lot about regaining balance in your life. Did you manage to? What ended up working for you? We’d love to do that again!
At one point life got so messed up! It felt hectic all the time & I wasn’t accomplishing anything. I put on so much weight. It came to a point that I hated seeing the reflection of myself. That’s when I decided I needed I change.
I decided to change my life by doing 5 small things everyday and turning it into a habit instead of going crazy. I call it ‘the power of 5’ or #POW. It’s all about finding the balance. 5 seems to be easy for me. I lost 30lbs doing 5 small easy task daily. Drinking water, eating breakfast, short exercises, reminding myself, etc.
Everything comes in 5 now. Today I’m only following 5 blogs & those blogs keeps me up to date enough. We’re all doing too much.
@AskAaronLee Great idea. Today’s world is much more stimulating (and distracting) than it was when I was young. #vcbuzz
— Kari (@RelationshipCir) September 8, 2015
It is for sure.
One of my 5 daily task was reminding myself to move forward. Even if it’s a 5 minute short workout.
@vcbuzz Trying…making progress. I’ve gone from working too much to working too little and back. It’s coming together though! #vcbuzz
— Kari (@RelationshipCir) September 8, 2015
You can read more about how I found balance in my life again here.
A5 Yes, because I keep my overhead very low and make living healthy a priority over work @vcbuzz #vcbuzz
— Gail Gardner (@GrowMap) September 8, 2015
A5 I like enjoying my life: I try to remember and enjoy most days of my life and that takes time! #vcbuzz
— Ann Smarty (@seosmarty) September 8, 2015
Our previous social media marketing chats:
- Social PR and Facebook Marketing Tactics: Twitter Chat with Lisa Buyer @lisabuyer #VCBuzz
- Viral Content Buzz Tips, Testimonials and Success Stories #VCBuzz
- Twitter Marketing Twitter Chat with @RonSela #VCBuzz
- How to Generate Traffic – #VCBuzz Twitter Chat with Ana Hoffman @AnaTrafficCafe
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