Promote Your Project in a Very Competitive Niche with @salmanlashkari #vcbuzz

Promote Your Project in a Very Competitive Niche with @salmanlashkari

The Internet has opened up lots of opportunities for new businesses and innovated startups. It also has made many niches over-saturated and too competitive.

How to promote your new product in a highly competitive niche? Let’s discuss!

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About @salmanlashkari

Salman @salmanlashkari is a software engineering graduate and digital marketer by profession. Brand Manager at Appiskey.

He loves to create value for the Startup community & help entrepreneur reach their goal. He is a big fan of cricket and does play AAA games in his free time.

Questions we discussed

Q1 How did you become a digital marketer? Please share your career story!

Long story short, I was a software developer who made a startup product, An AI assistant that was above Google/IBM AI. Unfortunately, I did not have the budget to hire marketing agency for marketing. So I decided to become a marketer.

Q2 You’ve been working in a few competitive niches (including cloud hosting and mobile development)… How were you navigating the marketing strategy?

For every marketing strategy content curation plays an important role. In order 2 generate evergreen content, I have 2 understand the persona & problem of my target audience. Once its identified, I curate content and then perform content marketing which helps in leads

Q3 Which marketing tactics worked especially well for you and which didn’t?

Content marketing works best for me since its helps me to get high intent focused content, rank in SEPR that generates leads! So far I did not have great results from Social media marketing as I had expected

Q4 What are some particularly creative growth hacks you discovered?

How to grow a community with great intellectual minds? Get a premium Linkedin account and try to connect with senior executives. Reach out to them over email with a cool crafted invitation along with a pic of yourself with their company site, also add some growth tips.

Q5 What are your favorite digital marketing tools?

AHREF for SERP Ranking & Backlinks research, KWfinder for keyword research, Buzzsumo for influencer marketing, ViralContentbee for content marketing, Sendgrid for email marketing, Hootsuite for Social media marketing, optin monster for lead generation.

Ubersuggest is good too but they have to work a lot in order to get it near to SEMrush quality. I believe their ultimate goal is to become #1 SEO tool.

Our previous startup marketing chats:


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