Practical Content Marketing Tips with Julia McCoy @JuliaEMcCoy #VCBuzz

Writing is art and not everyone can do it.

But if you are determined to learn, today’s tips will be lots of help to you!

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About Julia

Julia McCoy @JuliaEMcCoy is CEO @ExpWriters, host @WritePodcast, author of So You Think You Can Write?

Julia has written lots of articles on content marketers, so she obviously knows what she is talking about!

Questions we discussed

Q1 How did you become digital marketer and CEO? Please tell us your career story!

A1 Here's a nutshell of my story! (From https://t.co/WAcZ7Rmr2l) #VCBuzz pic.twitter.com/geeCFklpZp

— Julia McCoy (@JuliaEMcCoy) April 4, 2017

A1 I am not a CEO yet, but I became a digital marketer by way of several internships, with an apprenticeship with @BeVisibleAssoc #vcbuzz

— Chris Bell (@riskycontent) April 4, 2017

Q2 What is good content? How do you evaluate an article?

Good content:

a) fantastic writing (creative, reader-friendly), foremost.

b) optimized for SEO and the reader.

Q2 Good content answers a need and communicates your brand offering – its a two way exchange. #vcbuzz

— Chris Bell (@riskycontent) April 4, 2017

Good content = makes a difference for someone #vcbuzz

— Don Sturgill (@DonSturgill) April 4, 2017

A2 good content gains attention. earns trust. achieves a goal. #vcbuzz

— David Pepper (@davepepper01) April 4, 2017

A2. If it gives solution for someone's problem, then it's good content or If it adds value. #vcbuzz https://t.co/pijUnSG0uZ

— 《 Sabjan 》 (@sabjanseo) April 4, 2017

A2. You see what your audience are chatting about and then you create the exact content they need #vcbuzz

— Cheval John, Social Media Professional (@chevd80) April 4, 2017

Q3 What are your favorite actionable tips on how to create good content?

We wrote a gifographic guide on the topic of creating SEO content.

Good online content = targeted to your specific reader and their questions. Offers the best answer on the topic

A3 Create good content by paying attention to current events. Show how what you do relates to and answers others' problems. #vcbuzz

— Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) April 4, 2017

Read "The Brain Audit" by Sean d'Souza #vcbuzz

— Phil Turner (@The5Currencies) April 4, 2017

Write for the reader. Serve somebody. #vcbuzz

— Don Sturgill (@DonSturgill) April 4, 2017

A3. You provide educational type of content pertaining to your business experience #vcbuzz

— Cheval John, Social Media Professional (@chevd80) April 4, 2017

A3 – Invest in Grammarly #vcbuzz

— Phil Turner (@The5Currencies) April 4, 2017

A3 Find pain points from your buyer personas and go from there. What do your customers need? Bullet them. #vcbuzz

— Chris Bell (@riskycontent) April 4, 2017

Q4 Is content marketing for any niche? Could you give some tips for writers in very boring industries? Maybe some examples too?

Yes! Content maketing is PERFECT for all niches. I’ve seen plumbers succeed online with intensive, long-form SEO content.

A4 Writers in boring industries: we have a guide @ExpWriters on that! https://t.co/cI8QO4Vax6 #vcbuzz pic.twitter.com/E39sSEAty4

— Julia McCoy (@JuliaEMcCoy) April 4, 2017

A4 – If I am writing an article for a niche eg bus engines on a site about pensioners – I search for "bus engines" and pensioners #vcbuzz

— Phil Turner (@The5Currencies) April 4, 2017

There are no boring industries, only boring writers…. 🙂 #vcbuzz

— Don Sturgill (@DonSturgill) April 4, 2017

SO true. Less competition in the amount of content created! #vcbuzz

— Julia McCoy (@JuliaEMcCoy) April 4, 2017

A4 Yes, content marketing works for wherever there are problems, questions and answers. #vcbuzz

— Chris Bell (@riskycontent) April 4, 2017

Q5 What are your favorite writing tools and why?

https://twitter.com/jessytroy/status/849301565991256068

Online writing tools: I love @HemingwayApp, @AMInstitute‘s headline analyzer, @semrush & @kwfinder for SEO.

A5 My tools for writing: @Serpstat, @Answerthepublic, @semrush, @buzzsumo and recently @bloomberry #vcbuzz

— Ann Smarty (@seosmarty) April 4, 2017

Love @answerthepublic & @BuzzSumo!

I love @Ahrefs for keywords and content finding… #vcbuzz

— Don Sturgill (@DonSturgill) April 4, 2017

A5 @grammarly, #googletrends, @buzzsumo, a great editor #vcbuzz

— Chris Bell (@riskycontent) April 4, 2017

A5: Love to use @googledocs @canva @Evernote and blend them w/ creative multimedia content using @snapchat & @instagram. #vcbuzz

— Jeremy Murphy (@jeremypmurphy) April 4, 2017