The Basics of Marketing Experimentation

Digital marketing is an on-going process. You are never actually done and you cannot rely on the same marketing tactics over and over again.

How to remain ahead of your competition and keep seeing positive results from your marketing efforts?

You need to keep experimenting.

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Questions we discussed

Q1 How did you become a digital marketer? Please share your career story!

Q2 What is marketing experimentation and how to run marketing experiments the right way? What do we test?

Q3 What makes a good marketing experiment?

Q4 Are there any good public examples of successful marketing experiments to learn from?

Q5 What are your favorite marketing experimentation tools?

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