How to Get a Job in Social Media with Janet Machuka @janetmachuka_ #vcbuzz

Social media has created a huge variety of new opportunities.

Whether it is self-growth or a new career path, social media can help.

How to find your next social media job? Let’s discuss!

About Janet Machuka

Janet Machuka @janetmachuka_ is social media marketing strategist and trainer. She is founder ATC Academy and @AfricaTweetChat.

Janet Machuka is a leading authority in helping businesses through their digital transformation of sales and marketing through consulting, digital training, and helping enterprises large and small develop and execute on social media marketing strategy and influencer marketing.

Questions we discussed

Q1 How did you become a digital marketer? Please share your career story!

My interest on digital marketing started in 2015 when l was working as an intern Standard Media Group, a media house.

I was a social media manager in content scheduling and posting. Data and traffic was key and that really thrilled me. The urge to learn more about digital platforms and marketing has grown me to this extent.

The interest to know how social media works especially in making money out of it. It all started at Standard Media Group – l was an intern in managing @EveWomanKenya social media.

Q2 How has social media changed the job market?

Your online profile has become your CV ~We now do job referrals & recommendations online ~We create connections and relationships online ~Anyone can own a space to build a personal brand for themselves

We’re now seeing more of “please recommend someone for… or we’re hiring a…” We can find and advertise for job opportunities.

I love how you put it. Not forgetting that people can now build personal brands and grow their presence and skills by learning from others. For me, social media is a college.

Q3 How can one utilize social media to improve or change their career?

Find niche communities and learn from the experts and mentors Build your thought leadership in your industry by sharing the experiences that will help others.

Let me share some of my secrets: -Be helpful & share lessons others will benefit from -Find a niche community and belong -Take time to check on constructive criticism.

Don’t just scroll through the posts, “pay attention!”

Note: If you own a social media account, you can use it to share your personality, voice and even grow your authentic self. Stand for something and let people know you’re different. Creating a social media landing pages using tools like Beacons AI would make it even more effective!

Exactly the reason why l say, don’t just be part of a community on social media, show up and make sure you are seen! If you ain’t going to add your opinion or response, people won’t notice you even exist.

Q4 If one is looking for a career change, what job opportunities are there in social media marketing?

Almost every business is now trying to create a social media presence. You can be an engineer but specializes in content creation on social media.

For those who would like to venture into new ones try out: ~Social media management:- Most brands are now creating online presence ~Content creation: – They’ll need well crafted content Social media Data analysts There are so many that l may not mention.

Q5 What are your favorite social media marketing tools?

@TweetDeck :- Tweet scheduling

@brandseye: – Social media listening, monitoring & analytics