How to Earn and Maintain Authority with Joel Libava @FranchiseKing #vcbuzz

Establishing yourself as a niche authority is one of the hardest tasks out there.

It requires hard work and dedication.

But it is well-worth all the time and effort because being an authority is the only way to create a consistent brand presence.

Let’s discuss how to go about building and maintaining authority!

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About Joel Libava @FranchiseKing

Joel Libava @FranchiseKing is the author of two books and an expert on how to buy a franchise.

He focuses his energy on helping people who want to take their shot at owning a business.

Connect to Joel on LinkedIn.

Questions we are discussing

Q1 How did you become a digital marketer? Please share your career story!

Started out as a #franchise consultant, quickly learned how important digital marketing was; decided to learn how to crush it!

I own and operate the longest-running blog in franchising – and that helps my authority a lot-I got in early.

Hi Deborah! #vcbuzz You know I am not a royalist, but I like the King of all things franchising, Joel Libava! 😉 #vcbuzz
— Martin Lindeskog🗽🌐💎🫖🍵🧉🙃 (@LyceumPeripatos) March 14, 2023

Q2 Why would one want to invest time and effort into becoming an authority?

In these #ChatGPT times, it’s crucial to be an authority. It’s the ONLY way to separate yourself from machine-generated content publication.

A2#vcbuzz

– Keeps you on top of the game
– Build a community and get clients
-You will know better about challenges
— Smita Poojary (@Smita_DigiMarke) March 14, 2023

A2. I would say, time changes, technology changes, people change. And with authority you can have real people behind you no matter what. #vcbuzz
— Sana Knightly (@SanaKnightly) March 14, 2023

But we can’t use technology like #ChatGPT as a substitute for us. For humans.

A2 Investing time in our passion helps us to – always be learning. As were learning we are growing our authority.💜#vcbuzz
— Debi Norton (@BRAVOMedia1) March 14, 2023

Plus, being an authority in your niche bring lots of rewards. Clients. Connections. And more.

Q2 It isn't that hard to be seen as an authority on at least one platform.

And that can bring you opportunities, collaborators, and income. #vcbuzz https://t.co/oDjgjKT2V9
— Gail Gardner (@GrowMap) March 14, 2023

Q3 Where to start? What are the first steps to becoming an authority?

Connect with #influencers in your niche who own authoritative blogs, and offer to write helpful, non-promotional articles (for free).

A3#vcbuzz

1. Practice
2. Learning
3. Implementing
4. Listening to experts & feedback
5. Trying new ideas
6. Promoting you success stories
— Smita Poojary (@Smita_DigiMarke) March 14, 2023

Hat tip to Anita @smallbiztrends for reaching out to me with an offer to write for her AUTHORITATIVE site many years ago. (I said yes) She taught me a lot about writing, social media and even SEO. Kind of important now

A3 From the scratch, e.g., starting a blog, a newsletter, or / and a podcast. 🙂 #vcbuzz
— Martin Lindeskog🗽🌐💎🫖🍵🧉🙃 (@LyceumPeripatos) March 14, 2023

And that led to great connections, better, more authoritative writing, and radio interviews etc.

A3 Steps on becoming an authority takes
– deep curiosity
– genuine interest in learning
– dedication
– passion!#vcbuzz
— Debi Norton (@BRAVOMedia1) March 14, 2023

A3 Choose a platform and get active. Engage there with others who are already authorities in your niche.

Many of us in #vcbuzz today started on Twitter and then expanded our collaborations to many other platforms. https://t.co/GUHEVefKyd
— Gail Gardner (@GrowMap) March 14, 2023

A3: Understand what specific value you bring, and start creating quality content that solves your audience's challenges. Engage with others, including influencers, who are interested in your niche, to begin building an active community. #vcbuzz https://t.co/3pnrlsMLhw
— Jaime Shine 💬 Marketer | Writer (@jaimeshine) March 14, 2023

Yes, otherwise we get very overwhelmed and do nothing. Best to start with one and slowly move on to another. Been there, done that. #vcbuzz
— Lisa Sicard 👩‍💻 (@Lisapatb) March 14, 2023

Q4 How to maintain your authority?

You need to always be marketing (ABM) your expertise…your authority. That means consistently creating helpful content that highlights it and hitting “publish”

A4#vcbuzz
1. Keep writing new content and promoting marketing existing content
2. Keep networking, connecting and attending events
3. Participate in podcasts
— Smita Poojary (@Smita_DigiMarke) March 14, 2023

And participating in activities like Twitter Chats and more. Public speaking opportunities and attending conferences are valuable too.

Q5 What are your favorite digital marketing tools?

Viral Content Bee (ahem), @SERanking, @SendFox, WordPress, and a couple of other ones that are secret

A5 Yes, @vcbuzz (and we will have more cool features soon!), @ahrefs, @buzzsumo, Google's SC.. WHAT ARE YOURS? #vcbuzz https://t.co/Srxc0ASIqf
— Ann Smarty (@seosmarty) March 14, 2023

Those secret ones are kept in a special vault located “somewhere” in my #Castle #thefranchiseking

A5 A few of my Fav Digital Marketing Tools
-G-Serps
-G-Analytics
-G Search Console
-Schema. org
-BingWMT
-ahrefs
-Intellect to decipher the information#vcbuzz
— Debi Norton (@BRAVOMedia1) March 14, 2023