Personal branding is everything these days. You can build your whole business or an impressive career by just being out there, pretty well-established in the industry.
But how does one approach personal branding? Where to start?
Becoming an active part of industry Twitter chats is one of the fastest and most effective ways to become known in industry. Let’s discuss!
***Add #VCBuzz chats to your calendar here.
***Please sign in here to follow the chat -> twchat.com/hashtag/vcbuzz
About Andrea
.@DreaVilleneuve is business owner and socially conscious and forward thinking entrepreneur.
Connect to Andrea on LinkedIn
Questions we discussed
Q1 How did you become a digital marketer? Please share your career story!
Being a digital marketer is/was a complete accident. I had abandoned Twitter and then decided to give it a try again, as a political activist. It morphed from there to brand building.
As someone in business, my approach to all marketing is not far off what I do online. I really believe the time you spend building community is helpful to growing business.
I don’t actually consider myself a digital marketer. I’ve always considered myself a connector. I found the digital community a natural place to bring people together with similar and dissimilar interests.
Love this. Though everyone are marketing, there is a right way and a wrong way to market #vcbuzz
— Cheval John (@chevd80) March 27, 2018
Q2 For how many years have you been participating in Twitter chats? What are your favorite ones? You seem to be everywhere!
I sometime wonder if being everywhere is not such a good thing – LOL – if people wonder if I actually am working. (Yes, I am)
I’ve only been participating in Twitter Chats for about 2.5 years. I started because a friend was launching one and I wanted to support her.
Most my first chats were local – but I found ones that centered around my interests and in time it grew to quite a few.
I’m always impressed with all the chats – a lot of work goes into topics, guests and conversations. I can’t attend them all, but have met many good people in each of them.
A2: Run by some of my favourite people: #EngagORS #AXSChat #BizGalz #BizHeroes #Innochat #BizapaloozaChat #MobileChat #smchat #orgDNA #PFWChat #Digiblogchat #CareChat #SocialRoadTrip #MediaChat #ImpactMatters #DareToBe #WinnieSun and #vcbuzz
— Drea (@DreaVilleneuve) March 27, 2018
A2 I created a schedule of great marketing Tweet chat a while ago-> https://t.co/DBKXZZhfau #vcbuzz
— Ann Smarty (@seosmarty) March 27, 2018
A2 +1 for #BizHeroes #BizapaloozaChat #vcbuzz
— Ann Smarty (@seosmarty) March 27, 2018
Thanks for including #CMWorld! It's so difficult to juggle both chats. Wish they weren't at the same time! #vcbuzz
— Content Marketing Institute (@CMIContent) March 27, 2018
A2 I don't get involved in many but the ones I love are #womensinspire and #USABizParty both happening later today #vcbuzz
— Anna Scheller, Small Business Enthusiast! 🇺🇸 (@SchellerAnna) March 27, 2018
A2 The #Twitterchats I attend most often when time allows are #TwitterSmarter #SEMrushchat #atomicchat #vcbuzz
— Gail Gardner (@GrowMap) March 27, 2018
Q3 What are the benefits of being an active participant of niche Twitter chats?
The people – you meet great people. So many are now friends.
The shared knowledge. I’ve walked away many times with new ideas, enhanced thoughts, better understanding.
The opportunities. I love being able to have the right connection at me fingertips, literally, when I need them. You learn who has expertise and in what quickly.
A3 Interactions, meeting people, getting heard!!! #vcbuzz
— Ann Smarty (@seosmarty) March 27, 2018
The scale. It’s far easier to meet people outside your local sphere and grow opportunities.
A3 Whoever is starting to build their personal brand will quickly find their way with Twitter chats, especially in this industry! #vcbuzz
— Ann Smarty (@seosmarty) March 27, 2018
https://twitter.com/jessytroy/status/978667272976982016
Scratching the surface. I’ve run into so many more – but only have so many hours in a day.
A3B. Twitter Chats also allows you to learn what is your audience's pain points so that you can create valuable content #vcbuzz
— Cheval John, Social Media Professional (@chevd80) March 27, 2018
That’s why brands need to engage in them too! #vcbuzz https://t.co/VUGlhuxFLd
— Anna Fox (@manifestcon) March 27, 2018
I love when brands engage in chats or conversations. One of the best ways to remember them.
Q4 How to get yourself organized? How no to miss the chats and as yet, how to still get your “other/actual” work done?
I have a calendar, I’m always adding. I miss chats, or choose the ones I can make based on work load.
While chats are better in real time – I will go back and check what people say and respond if I miss, especially if it’s a topic of interest.
I monitor, even when not fully participating, as it allows me to jump in if something I feel is important crosses my stream. It also makes me look like I’m more involved than I might actually be.
Lack of time is not the real problem. Wise use of time, that's the tough part. https://t.co/q74h84boZ1 #vcbuzz
— Don Sturgill (@DonSturgill) March 27, 2018
You definitely make some decisions on what’s important.
How do you decide if a particular one is worth your time? #vcbuzz
— Anna Fox (@manifestcon) March 27, 2018
You don’t know until you jump in. I’ve had mostly positive experiences – the ones where I don’t feel valued for my participation, get scratched.
A4 Sadly I hardly have time for Twitter chats I run or host! I wish I could engage more! Lots of opportunity there! #vcbuzz
— Ann Smarty (@seosmarty) March 27, 2018
A4 [tip for hosts] To keep people engaged I have created our own FB group and use FB events to auto-remind the group members of the upcoming ones! #vcbuzz
— Ann Smarty (@seosmarty) March 27, 2018
I use The DEEP daily for organization. A big part is knowing who I am and what I'm doing … and then doing that 🙂 It's easy for me to wake up and start running in the wrong direction. #vcbuzz
— Don Sturgill (@DonSturgill) March 27, 2018
A4 I run Time & Chaos Intellect on my other computer. https://t.co/4c99Zx4nve and there are ways to port it to other devices / cloud https://t.co/f11eJAjmWe #vcbuzz
— Gail Gardner (@GrowMap) March 27, 2018
Also dual monitors and my phone are all active at the same time. Twitter is pretty much never closed on one – with multiple open tabs – work happens on the phone and other monitor.
Q5 What are your favorite Twitter marketing / networking tools?
I keep a lot of information about various tools like ViralContentBee for clients looking for something special to help them. And for potential new business start ups I’m looking at.
My social tends to be pretty organic. I have been known to use TweetDeck and occasionally Buffer. I’m truly about engagement.
So well-put! You cannot scale authentic engagement! #VCBuzz https://t.co/vg7VdDLhGv
— Anna Fox (@manifestcon) March 27, 2018
I’m always interested to see what others use or try and how it may fit in what I do. Always good to learn more about what people are using and for what.
A5 My productivity tools: Tweetdeck (many columns, real-time alerts!) Cyfe (archiving, keeping many things in one place), Google Calendar and Drive #vcbuzz
— Ann Smarty (@seosmarty) March 27, 2018
A5 I use twchat and Twitter directly primarily plus @MavSocial for scheduling. Viral Content Bee is very important to maximizing traffic to what I write. Why in https://t.co/Deo5Hdo2TP #vcbuzz
— Gail Gardner (@GrowMap) March 27, 2018
Our previous branding chats:
- How to Monetize Your Personal Brand: #WinnieSun @SunGroupWP #VCBuzz
- How to Find Your Brand Voice with Stephanie Schwab @stephanies #VCBuzz
- How to Get Your Brand Connected with @ZenYinger #VCBuzz
- The Brand as Publisher with @SimonPenson #VCBuzz
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