Career building has changed a lot with the social media revolution. We have so many more opportunities these days, from building personal brand to finding a job across the globe.
How to leverage modern-day technologies for building your career? Let’s discuss!
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About Hannah
A nationally recognized author and speaker on all things job search, Hannah Morgan educates from experience, research and embedding herself in what’s trending in the career industry.
These are exciting times for active careerists! #vcbuzz
— Hannah Morgan (@careersherpa) August 29, 2017
Hannah is the founder of Career Sherpa which blended her career expertise with her love of writing, speaking and social media.
Questions we discussed
Q1 I know your passion for career building has its roots in your childhood (with your father owning a high-level executive search firm), so you’ve watched the industry for years. How has it changed since the days you started following?
I think there are 3 major ways job search has changed.
70-90% of recruiters are researching candidates online. Gives candidates more power!
That's a great way to look at it. You have power but you must also take charge of that power. #vcbuzz
— Ryan Rhoten (@RyanRhoten) August 29, 2017
LinkedIn has radically improved networking and keeping in touch with past co-workers! Keeps us more connected.
ATS (applicant tracking system)s are de-humanizing and ruining the process IMHO! Not to be debbie downer, but it’s true!
https://twitter.com/jessytroy/status/902564689057423361
Disagree @jessytroy I see lots of good things happening on LinkedIn. Finding past coworkers and alumni is huge! #vcbuzz
— Hannah Morgan (@careersherpa) August 29, 2017
No way. Those that claim that don't know how to it use properly. It's a great networking tool. #vcbuzz
— Ryan Rhoten (@RyanRhoten) August 29, 2017
Q2 What is personal branding and how does it help one advance their career?
A2: Personal branding is a mixture of things- your reputation, self promotion, self awareness, salesmanship, and digital savvy. #vcbuzz pic.twitter.com/RnOsNLz9cx
— Hannah Morgan (@careersherpa) August 29, 2017
Personal branding helps people remember you or discover you!
A2 Personal branding built my whole career, reason I never had to look for a job! #vcbuzz
— Ann Smarty (@seosmarty) August 29, 2017
This is the whole logic behind it!
https://twitter.com/jessytroy/status/902566898704850944
That's about it Ann RT @seosmarty: Personal Branding = making your name known in a particular niche #vcbuzz
— Maxxers (@MaXXersX) August 29, 2017
To me personal branding is the intentional act of telling the world who you are and how you add value. #vcbuzz
— Ryan Rhoten (@RyanRhoten) August 29, 2017
Q3 How can one utilize social media for career building?
Use social media to show you are current in your work by sharing relevant articles, events you attend, projects.
And always be building new relationships (helps keep you learning)
Those who are really serious about this need to start writing/blogging. Start with LinkedIn.
Start using LinkedIn as a blogging platform to show your expertise #vcbuzz pic.twitter.com/GkLxQnVoQF
— Hannah Morgan (@careersherpa) August 29, 2017
A3) use social media to show that professional development is important to you. Willing to put yourself out there. #vcbuzz
— Jim Peacock (@PeakCareers) August 29, 2017
Twitter chats are an excellent way to build brand and awareness! 😉
This is why personal branding and networking work so well! #vcbuzz pic.twitter.com/asE6fpw3MN
— Hannah Morgan (@careersherpa) August 29, 2017
Even Facebook can be used for career building! You can include a lot of professional info in your bio- work history, skills, etc.
Tap into the power of using links and hashtags! Link back to your website or LI profile! And learn what hashtags are hot.
https://twitter.com/ShimCode/status/902569540990623744
https://twitter.com/ShimCode/status/902570059490402305
Q4 How (and why) to create a visual portfolio, i.e. infographic resume?
Images do better on social media so use visuals to show career timeline, skills, achievements and personality.
A4: Check out 4 infographic resume templates here: https://t.co/8j9JQnTVjJ @Visme @Canva @Venngage #vcbuzz pic.twitter.com/FTbaUoZS0z
— Hannah Morgan (@careersherpa) August 29, 2017
ONLY USE INFOGRAPHIC RESUMES when networking or interviewing. Not ATS friendly.
Infographic resumes are great for networking, posting within LI profile, sharing on social and during interview!
Anyone can have a personal website today. It’s great SEO/find-ability. LinkedIn can be a portfolio. Also @VisualCV
@careersherpa career infographics – fantastic idea Hannah – Thank YOU #vcbuzz
— Maxxers (@MaXXersX) August 29, 2017
A4. Here is an infographic I did a couple yrs ago w/ @visualise.me #vcbuzz pic.twitter.com/DUi8ihs5SF
— Kristin Huntley (@seekristintweet) August 29, 2017
https://twitter.com/ShimCode/status/902574288972025856
Yes WordPress!
An online portfolio/personal website may or may not include a blog
Exactly why I love WordPress! RT @seekristintweet: The community of creators is awesome. #vcbuzz
— Ann Smarty (@seosmarty) August 29, 2017
Q5 What are your favorite career building and personal branding tools?
Twitter! LinkedIn, Facebook, Instagram all great for distributing your message AND building relationships.
I wouldn’t have met the people or gotten the attention without social media!
To find articles to share, use @SmartBrief by following industry news! Use @Feedly to keep track of great publishers/bloggers.
Hootsuite and Buffer are great ways to share status updates in the future to space them out.
A5: And these are more tools I think are invaluable for online personal branding! #vcbuzz pic.twitter.com/n9l5sAltjE
— Hannah Morgan (@careersherpa) August 29, 2017
A5: I am on @ProductHunt and build resource lists there. Always learning something cool. #producthunter #vcbuzz
— Kristin Huntley (@seekristintweet) August 29, 2017
More curating tools include Pocket, Paper.li, Storifyю
Don’t forget little old Pinterest!
I wrote “The Infographic Resume” that has examples and ideas for all types of visual resumes.
And if you are looking for a free class on personal branding, check out this.
Oh my gosh, I almost forgot – @Aboutdotme is a great landing page! Free! Very very cool! https://t.co/X9Os4HYPLj #vcbuzz
— Hannah Morgan (@careersherpa) August 29, 2017
https://twitter.com/ShimCode/status/902575545002541056
Our previous personal branding chats:
- Digital Branding Twitter Chat with Shelly DeMotte Kramer @ShellyKramer #VCBuzz
- Brand Storytelling Twitter Chat with @JacobWarwick #VCBuzz
- Building Online Career: Twitter Chat with @AngelaAlcorn #VCBuzz
- Social Media for Career Building Twitter Chat with @JacobShare #VCBuzz
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