Social media is the most efficient way to build relationships with influencers: And the most innovative one which is why not many business utilize this marketing tactic.
Today’s guest will teach us proper influencer marketing today. Please meet @jdquey!
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About Jason
Jason Quey helps entrepreneurs connect with experts and influencers, so they can rapidly grow their business together.
Check out Jason’s website The Storyteller Marketer and connect to him on LinkedIn
Questions we discussed
Q1 What is influencer marketing and why have you got involved in it?
Every big blogger uses influencer marketing to start and grow their blog, from TFerriss and Ramit Sethi to Neil and @SujanPatel.
When I spent time figuring out what people do (not always what they say), influencer marketing was a common theme.
A1 Influencer marketing is an exchange of value between two experts for the benefit of their respective stakeholders. #vcbuzz
— Chris Bell (@riskycontent) January 19, 2016
@riskycontent often true, but initially I didn’t start as an “expert.” Also, dunno how often stakeholders are involved ? #vcbuzz
— Jason Quey (@jdquey) January 19, 2016
A1: Influencer marketing is just a big word for reaching out to people who came before you. #vcbuzz
— Tadeusz Szewczyk (@onreact_com) January 19, 2016
How to keep that relationship going after the first “touch” RT @jdquey: A1 What interests you guys in influencer marketing? #vcbuzz
— Ann Smarty (@seosmarty) January 19, 2016
In simple terms, influencer marketing is finding a way to build value and use the relationships of the influencer.
@jdquey @riskycontent HA. Who started as an expert? Aren’t we all just making this shit up as we go? It changes every day. #vcbuzz
— sherry smith gray (@sherisaid) January 19, 2016
Q2 What’s the most effective influencer marketing tactic you’ve seen work and / or help business utilize?
Using @Buzzsumo + @contentmrktrapp, I got 500+ shares for one article.
I wrote up a how-to guide how I did that here. Almost every influencer marketing strategy involves Twitter or email. That’s why I work for (and use) @contentmrktrapp
A2 Finding someone who a field whose interests match yours but are orthogonal, and working with them to fill mutual gaps. #vcbuzz
— Chris Bell (@riskycontent) January 19, 2016
Did you also get some links on that one @jdquey? #vcbuzz
— Tadeusz Szewczyk (@onreact_com) January 19, 2016
Not sure on links to article Tadeusz as another person on my team watches for links ?
A2: IMHO group interviews work best! @vcbuzz #vcbuzz
— Tadeusz Szewczyk (@onreact_com) January 19, 2016
“Readymade rockstar sales teams” are great if you find them. But can be expensive too. Also, not mutually exclusive ?
Following on social won’t get you noticed. Check out this on how to stand out.
Stunning graphics and headlines are a start, but I don’t think will separate you from the crowd. Especially w/marketers ?
All writers must study visual design (I am a writer) and all designers must learn writing, all marketers must study both IMO #vcbuzz
— Chris Bell (@riskycontent) January 19, 2016
Try to see if you can get their involvement in the creation process, creating the Ikea effect
@jdquey @Hirendream it doesn’t take much to get my attention. I respond to everything but a blatant pitch…or bad content. #vcbuzz
— sherry smith gray (@sherisaid) January 19, 2016
@jdquey I have the advantage in that I have hundreds of influencers already connected to me on Skype = fast & easy to ask them #vcbuzz
— Gail Gardner (@GrowMap) January 19, 2016
A2 How To Promote an Unsexy Article (and boost shares 252.4%) – @contentmrktrapp https://t.co/Z5u73c5Gds via @sujanpatel by @jdquey #vcbuzz
— Ann Smarty (@seosmarty) January 19, 2016
Q3 What are your favorite influencer marketing tools?
My favorite influencer marketing tools – @contentmrktrapp, @buzzsumo, email, Twitter, LinkedIn, G+. Probably in that order ?
@sol_orwell is another networking beast and he uses FB. BTW, with 15 years in internet marketing, he’s worth following.
This article gives the top outreach tools of 40 experts @TheGrok‘s advice has returned the highest ROI
@contentmrktrapp has its own interface. Otherwise, I typically just use Gmail with Rapportive, @sidekick, and Streak.
A3: Using Twitter to find and reach out to influencer. Very effective tool. Re #vcbuzz @seosmarty @vcbuzz
— Amel Mehenaoui (@amelm) January 19, 2016
@GrowMap @jdquey @riskycontent I did very well with @socedo when experimenting for a post. tripled my followers per day #vcbuzz
— sherry smith gray (@sherisaid) January 19, 2016
Q4 Once you build those important connections, how do you best utilize them?
Depends on both my + their goals. I’ve used it to build links, boost traffic, increase brand, & gain them as clients and friends.
The key to influencer marketing is to build a long-term relationship. Get a reason to connect, add value, make a new friend. ?
A4 Be consistent and maintain the relationship *personally*. Even if you’re not engaged, reach out, send emails, take lunch. #vcbuzz
— Chris Bell (@riskycontent) January 19, 2016
Outreach process is part of the influencer process ? #vcbuzz
— Hiren vaghela (@Hirendream) January 19, 2016
Unless you know the influencer, outreach is very much part of the influencer marketing process.
A4 Sometimes it will result in a common project or mutual co-promotional partnership #vcbuzz
— Ann Smarty (@seosmarty) January 19, 2016
A4 I encourage influencers to keep Skype open, collaborate in groups so we can share expertise + refer work and opportunities. #vcbuzz
— Gail Gardner (@GrowMap) January 19, 2016
Some are too busy! RT @GrowMap: Don’t be discouraged if some influencers ignore you as long as others answer #vcbuzz
— Anna Fox (@manifestcon) January 19, 2016
Very true. Also, remember influencers have lives too and go on vacation, have kids, etc.
Q5 While influencer marketing is effective, building your own influence is even more important in the wrong run. How can companies get involved into growing their own in-house influencer? Should they invest time and money into doing that? Why or why not?
Growing your influence vs. growing an in-house influencer are two different things. There’s multiple ways to gain influence.
Watch what influencers do, not necessarily what they say, and always ask why.
Like all marketing, influencer marketing is another path to consider. I like it because you get to meet a lot of intriguing people and learn how they think.
A5 Companies can grow their own influence / influencer IF they are willing to invest the time in content and social interactions. #vcbuzz
— Gail Gardner (@GrowMap) January 19, 2016
A5) I think it grows organically by thoughtful participation. #vcbuzz
— Debi (@BRAVOMedia1) January 19, 2016
Latest research – businesses gain $6.50 for every $1 invested into influencer marketing. 70% made $2+; 13% made $20+. Only 18% failed to generate any $.
A5 Influence takes time to maintain, too. So if you don’t have that time, primarily tap into other influencers instead. #vcbuzz
— Gail Gardner (@GrowMap) January 19, 2016
BTW, that doesn’t mean you can skimp on your research and expect to be in the 82% ?
Brian Sutter @SmallBizBrian is an excellent example of an in-house influencer https://t.co/Q96Hkm9Iz1 Forbes, Ent. #vcbuzz
— Gail Gardner (@GrowMap) January 19, 2016
A5. They should. Works just like knowledgeable + helpful sales / customer care staff on the shop-floor. #vcbuzz https://t.co/RwL1fPbO96
— Rohan Ayyar (@searchrook) January 19, 2016
As promised, here’s my special bonus!
Our previous influencer marketing chats:
- Content & Influencer Marketing Twitter Chat with Sujan Patel @SujanPatel
- Building Social Media Influence: Twitter Chat with @NealSchaffer
- Chatting Content Marketing and Influence with Allie Gray Freeland @alliegrayfree and @CVContent
- How to Dominate Social Media: Twitter Chat with @RebekahRadice
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