We meet with social media influencers weekly to learn how they became successful! Today we are lucky enough to have a successful Twitter expert @RonSela
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About Ron
Ron Sela is a Director of Marketing at Twtrland and speaker on topics such as Online Influence, Social Media Strategy and Landing Pages.
Over the past 15 years, Ron held senior level finance positions with various startups, and provided business strategy and advice for early stage companies. Ron uses creativity, data and analysis to support top-notch companies.
Questions we discussed
Q1 Please tell us your story! How did you become a social media marketer?
Great question! My background is in corporate finance. I started using Twitter in 2008, and eventually kicked-off my own blog. Being a finance guy, I found fascinating similarities between social media optimization and profit maximization objectives. They are more similar than it looks. I especially got hooked with influence marketing, brand advocacy and utilizing word-of-mouth for campaign amplification.
Last year I designed the inbound marketing program for @pagewiz_app , a cutting edge landing page builder.
@ronsela I would love to hear more about how you create a word of mouth campaign and any specific success you’ve had!! #vcbuzz
— Ali Lawrence (@Ali_MarCom) March 10, 2015
By identifying the right people to approach, and designing a targeted campaigns, word-of-mouth can be highly beneficial.
@ronsela Do you mostly reach out via Twitter when doing word of mouth campaigns? And what do you ask of them? Just to share? #vcbuzz
— Ali Lawrence (@Ali_MarCom) March 10, 2015
It really depends on the program targets. Twitter is a great vehicle to approach influencers and blogger, and by email. Sure using online tools to monitor hashtags and keywords is a great way to follow the campaign results
I’d like to know how you identify the right people also…any specific metrics you use for that? #vcbuzz
— JulieJoyce (@JulieJoyce) March 10, 2015
.@JulieJoyce I use BuzzSumo to find people to reach out to: LOVE the timeframe filter (go to people who wrote on that RECENTLY!) #vcbuzz
— Ann Smarty (@seosmarty) March 10, 2015
I agree. BuzzSumo is a great tool to find people to reach out to. TagBoard, Hootsuite and TweetDeck are great tools for following hashtags and keywords in real time
Q2 How did you build up such an impressive social media following?
Blogging made a huge difference in the number of new people who follow me on social media networks, particularly blogging pros. More people followed me when I started guest blogging, participating in group interviews, podcasts and twitter chats.
Content syndication and the kindest support of influential power users proved that pay it forward is a great #smm strategy. Content syndication is a great way to repurpose content and put it in front of more potential readers.
@ronsela What’s your fav places to syndicate your content? #vcbuzz
— Ali Lawrence (@Ali_MarCom) March 10, 2015
It really depends on the type of content, but it will usually be on other blogs that relate to the topic.
A good strategy is to guest post for sites that syndicate to many places, like Mashable cc @brokeblokeblogs @Ali_MarCom #vcbuzz
— Ann Smarty (@seosmarty) March 10, 2015
Ann, this is a great strategy. Two and even three steps content syndication!
I enjoy contributing regularly to @janlgordon and to @MillennialCEO.
Q3 What’s your one Twitter tactic that brought best results? What has worked for you particularly well?
The combination of using Twitter Lists, real time listening, being responsive, and providing value to a targeted audience. I also, I tweet (a lot) content that resonates with my audience, that is comprised primarily of experienced social media users.
Visual content definitely helps with increasing engagement, for which I use tools such as @canva, @shareasimage and #Pablo.
Q4 Please tell us about @twtrland! How can it help with social media marketing?
Twtrland is a social media analytics platform, designed to help with building your online presence and finding influencers. With Twtrland you can monitor brands on Twitter, Facebook and Instagram, and analyze their landscape. It also allows you to find influencers in any skill and anywhere in the world. Here is an example. It is there for each Twitter account.
The profile page looks fabulous. Love the stats and most popular shares… #Twtrland #vcbuzz
— Ann Smarty (@seosmarty) March 10, 2015
“Talked With” is also an interesting feature. You can see who are the people that this account speaks with most. The pricing details are located here. Please note that the public profiles are open to view online.
@brokeblokeblogs well, Klout score is terribly inaccurate. @Twtrland measurements seem much smarter and closer to reality #vcbuzz
— Anna Fox (@manifestcon) March 10, 2015
Q5 What’s your favorite social media productivity tip? How do you get productive and organized in the cluttered social media world?
Use checklists for your routine assignments. Templates (article titles, post structure) and workflows are huge time savers. @trello and @CoSchedule are great for organizing campaigns. @Oktopost and @buffer are perfect for executing and monitoring.
Don’t be afraid of marketing automation. @zapier, @IFTTT, @elasticio & @cloudwork can streamline your workflow.
@ronsela A5: Yes, automate everything that you can. Then, you can focus on the real convos + engagement. #vcbuzz
— Maria Elena Duron (@mariaduron) March 10, 2015
It certainly helps to have a system in place, with the purpose of taking care of routine assignments.
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