How to Get Your Articles Ranked in Top 5 for a Competitive Term with Jason Quey @jdquey #VCBuzz

How to Get Your Articles Ranked in Top 5 for a Competitive Term with Jason Quey @jdquey #VCBuzz Any blogger’s dream is to see their articles rank in top 5 of Google. But how to achieve that? Is it possible to do that for each and every article a blogger publishes? Let’s discuss!

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About Jason

Jason is no stranger to #VCBuzz: We have already had the pleasure of having him when we chatted on influencer marketing.

Check out Jason’s website The Storyteller Marketer and connect to him on LinkedIn

Questions we discussed

Q1 How can anyone learn SEO? What are your recommended resources?

SEO boils down to 4 things: Understanding your customer, solving your customer’s problems, keyword research, link building.

Understanding your customer: What are the Q’s they want answered? People use Google to get an answer to their questions.

Solving your customer’s problems: Can you answer the question your customer has better than the competition? This also includes anticipating questions they will have, great design, a fast website, and other user experience things.

Keyword research: How many people are asking this question? Good KWR will help you to scale your ROI + make it easier to rank.

Link building: How many people on the web reference your resource? Solid keyword research typically requires less links to rank.

More on my theory on how to rank faster here.

Search Engine Math: A Theory on How to Reverse Engineer SEO Success [2017] https://t.co/g798TBz8CY via @jdquey #vcbuzz pic.twitter.com/jNpNhWEi1A

— Ann Smarty (@seosmarty) October 3, 2017

A1. If they are consistent in putting out quality content. Recommended resource for learning seo is @semrush blog. #vcbuzz

— Cheval John (@chevd80) October 3, 2017

https://twitter.com/jessytroy/status/915248186947551232

Q2 How to determine keywords for your future article?

Start by figuring out the questions your customers have. Then determine what keywords fit around that question or answer.

I recommend you plan out your keywords before you write your content. Then write the best doggone content on the web.

A2. I follow what people are chatting about in twitter chats. That is how I mostly determine what articles to write #vcbuzz

— Cheval John (@chevd80) October 3, 2017

I have a few articles on that -> https://t.co/tcRJhBcqel RT @jdquey: A2a Start by figuring out the questions your customers have #vcbuzz

— Ann Smarty (@seosmarty) October 3, 2017

From an initial keyword idea I always look at the Topic level to 1) See other ideas 2) Fill in any content for one article #vcbuzz

— Tom Treanor (@RtMixMktg) October 3, 2017

Q3 Do you evaluate keyword competition?

Neglecting keyword research is the difference between swimming in a red ocean & discovering a blue ocean of opportunity.

I like to trade up the keyword chain. Start by going for an easy keyword and get traffic.

Then look at the keywords it ranks for. Find one with more traffic and go after that keyword.

A3. No, I do not worry about keyword competition. I only worry about delivering valuable content #vcbuzz

— Cheval John (@chevd80) October 3, 2017

A3+ GOOD one: Can SEOs Stop Worrying About Keywords and Just Focus on Topics? https://t.co/KP2YCR9G1x via @Moz by @randfishkin #vcbuzz

— Ann Smarty (@seosmarty) October 3, 2017

Got to do both. @MarketMuseCo #topicalauthority #ContentStrategy #vcbuzz https://t.co/am0ctRMbH9

— Jeff Coyle (@jeffrey_coyle) October 3, 2017

Are you saying to "look at the keywords" the keyword ranks for, @jdquey? #vcbuzz

— Don Sturgill (@DonSturgill) October 3, 2017

Look at the keywords to see how likely you will rank and potential traffic you will receive.

@jdquey do you refer any exercise for keyword analysis? it's really very tricky especially when it's my own blog #vcbuzz

— Shahzad Hassan Butt (@Shahzad_Butt) October 3, 2017

I recommend checking out @Ahrefs to help with planning. I know @Alexa has a tool too, but haven’t used it much.

@Shahzad_Butt topic and keyword research are inter-connected… they help and direct each other #vcbuzz

— Ann Smarty (@seosmarty) October 3, 2017

Yes, @Alexa has Competitive Keyword Matrix (10 sites) with Topic Clusters RT @jdquey: .@Shahzad_I know @Alexa has a tool too #vcbuzz

— Tom Treanor (@RtMixMktg) October 3, 2017

Q4 How to optimize an article for keywords?

Depends if I’m going after a single keyword or a cluster of keywords.

In general, keep to basic on-page SEO best practices and you’ll be fine. Keyword in H1, URL, in images, etc. Fun fact, I ranked my profile pic for “best looking marketer” using image SEO. 😛

A4. I only worry about delivering consistent content daily. That is my optimizing strategy for seo #vcbuzz

— Cheval John (@chevd80) October 3, 2017

How far does image SEO go beyond metadata, @jdquey? #vcbuzz

— Don Sturgill (@DonSturgill) October 3, 2017

bit further than ~2 years ago: context is playing some role now! RT @DonSturgill: How far does image SEO go beyond metadata,@jdquey? #vcbuzz

— Ann Smarty (@seosmarty) October 3, 2017

Q5 What are further essential steps to getting an article ranked?

Keep reading, learning, & optimizing. 80% of your results falls under best practices. But it is search engine *optimization*.

These days, I learn about SEO tactics, theories, etc from @danshure, @johndoherty, and @backlinko. Read their stuff.

A5. Just keep on posting quality articles consistently because it will pay off in the long run #vcbuzz

— Cheval John (@chevd80) October 3, 2017

https://twitter.com/jessytroy/status/915257066989727745

Not sure exact time, but under 2 weeks in a men’s style niche.

What are your favorite Backlink strategies? Sorry if already mentioned #vcbuzz

— Tom Treanor (@RtMixMktg) October 3, 2017

I’m a fan of guest posts on big DA sites and relationships with influencers. For guest posts, @codeless writes content for a fraction of the cost of a content writer, making it easy to scale. IMO, the best strategy fits with the gifts/resources God has given you.