Facebook marketing is the hottest topic these days: Facebook advertising has been proved affordable and effective and can become a great alternative source of leads.
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About Janette
Janette is the co-founder of the digital social marketing and PR agencies Hot Ice Media and Web Success Team.
She is responsible for strategy, creation and implementation of social media marketing and advertising campaigns to build brand awareness, increase consumer engagement and drive sales.
Questions we discussed
Q1 How did you become a social media guru? What’s your career path?
Not sure I am a social media guru yet. Every day is a new day in this SoMe world. Like everyone else we are all learning. I started in advertising many years ago then morphed into a web developer/SEO then in 2007 integrated into Social Media
This type of industry it is RT @manifestcon: So true! RT @websuccess: A1a: Like everyone else we are all learning. #vcbuzz
— Vicky aka Crazed Mom (@crazedmom) November 3, 2015
Yes isn’t that the truth. Every time I look at the Facebook Ad Manager I discover something new.
We can all do this together, that the fun part of this. Social Media peeps help each other out.
@websuccess How many times has it actually changed (Facebook Ad Manager)? #vcbuzz
— Anna Fox (@manifestcon) November 3, 2015
Too many to even mention. I have to re-educate my clients every month.
Exactly, another thing: In social media marketing there’s no competition, unlike other types of marketing… @websuccess #vcbuzz
— Ann Smarty (@seosmarty) November 3, 2015
Q2 What’s your most efficient social media advertising tip? What works best and doesn’t break the budget?
A2: Follow these simple instructions. This is my bible #vcbuzz pic.twitter.com/tyR8MHvB56
— Janette Speyer (@websuccess) November 3, 2015
Research your audience carefully. Make sure you are talking to the right people. Facebook, for instance has a gr8 targeting tool.
A2 Local settings work SO great for local events & businesses. Impossible to resist! #vcbuzz
— Ann Smarty (@seosmarty) November 3, 2015
Local is the BEST!! You can even target zip codes. I also always advise my clients to start w/ a small budget to get a feel for their audience and their needs.
A2 I used to target fans of the page & their friends… Is Facebook still showing who of your friends liked the ad? @websuccess #vcbuzz
— Anna Fox (@manifestcon) November 3, 2015
Not that I know of, I just look at engagement numbers. But you can see on the posts who the engagers are.
@websuccess In terms of percentage, how much would you advise your client to spend in social media? #vcbuzz
— Smhack (@smhackapp) November 3, 2015
I start testing at $25 a post. I look at the ROI. We also start small clients at $500/month and then encourage then to go higher once we examine the results.
@websuccess How do you measure ROI? By engagement or by conversions? #vcbuzz
— Smhack (@smhackapp) November 3, 2015
I have a client that gets so much engagement that she doesn’t need to spend more. Others might need to increase. I look at Facebook insights and double check with Google Analytics. Simple formulas.
I don’t necessarily expect immediate conversion, after all ads interrupt users’ friends’ feed scrolling.. @smhackapp @websuccess #vcbuzz
— Ann Smarty (@seosmarty) November 3, 2015
Before you advertise check to see if your landing page is in working order.
Q3 How to tie in brand ambassadors with social advertising?
Brand ambassadors are crucial for creating viral traffic, we tie in all our promotions with them.
Brand ambassadors are encouraged to share our social media pages along with retail links. We work with many brand ambassadors, give them branded content and encourage them to share retail partner’s links
Lots on this subject: BAshave large followings and they can really put your name on the map. They help along w/promoted posts.
@seosmarty B2C conversions happens way more faster than B2B conversions. So, it might make sense to track conversions for B2C. #vcbuzz
— Smhack (@smhackapp) November 3, 2015
Absolutely B2C conversion are faster than B2B. Different strategies for each one.
@smhackapp Of course… I track both… but I usually measure success by engagement… #vcbuzz
— Ann Smarty (@seosmarty) November 3, 2015
@websuccess When we drive traffic to a client’s e-tailer page, other e-tailers support our client’s page on their site #vcbuzz
— Robert Speyer (@websuccessteam) November 3, 2015
A3 Brand ambassadors make advertising more personal and trustworthy! -> powerful! #vcbuzz
— Ann Smarty (@seosmarty) November 3, 2015
Q4 What’s the social etiquette for brands?
#PetPeeve: brands that over post. Considering that the feeds are already crowded, a brand should respect a follower’s space.
Be considerate of your audience. They come first! #SocialEtiquette
@websuccess Do you have any suggestions on the number of posts per day? #vcbuzz
— Smhack (@smhackapp) November 3, 2015
Good question. We actually only recommend one because we are also sending out paid pots.
Brands have to remember to thank followers. They don’t owe you anything! A little appreciation goes a long way. We create programs just for that. We also tie in promotions and discounts.
Tip: Offer recognition and appreciation rewards. Talk but don’t shout; suggest, but don’t oversell to your audience.
I couldn’t agree more! And therefore, as @jeffreymolander would put it, focus on social conversations design #vcbuzz https://t.co/ZUfZhZdzJO
— Geno Prussakov (@ePrussakov) November 3, 2015
@websuccess @smhackapp I’d also suggest no more than 1-2 solid timely well-crafted updates per day on Facebook #vcbuzz
— Ann Smarty (@seosmarty) November 3, 2015
@websuccess I’d like to mention that brands should not be deleting kind messages from customers on Facebook; some have weird rules #vcbuzz
— Gail Gardner (@GrowMap) November 3, 2015
Wow, really? That is so true!
Q5 When building your social media presence how to remain efficient and productive without being overwhelmed?
Woa!!! That’s a hard one. One word: ORGANIZATION. That is key.
We usually respond to everything good and bad. “Deal with it” it only makes the brand stronger.
Old-fashioned weekly meetings still work. We use all the Google suite of management tools. Doc, Drive, Gmail, Hangouts. We create calendars with important events. Content calendars are our bible.
A5 For recurring tasks I use a calendar app (iPhone calendar for me) to send reminders weekly / daily #vcbuzz
— Ann Smarty (@seosmarty) November 3, 2015
That’s my only source of organization for social media as of now. RT @DonSturgill: How about dashboards…. Hootsuite? #vcbuzz
— Kari (@Think_In_Smiles) November 3, 2015
@tweetreach, @hashtracking…the list goes on and on for tracking and management #vcbuzz
— Janette Speyer (@websuccess) November 3, 2015
Love @Hootsuite,@tweetdeck is awesome. For scheduling -Old school Excel and iCal.
Also for content creation…@MyBlogU #vcbuzz
— Janette Speyer (@websuccess) November 3, 2015
Just started using it and I love the ideas that come from @MyblogU
I hear @warfareplugins (Social Warfare) has extra functions. Gotta check that out today. #vcbuzz
— Don Sturgill (@DonSturgill) November 3, 2015
Our previous content marketing chats:
- Social Media Advertising Twitter Chat with Lisa Raehsler @lisarocksSEM #VCBuzz
- Social Media Marketing Twitter Chat with @Matthew_Holden, CEO of @MavSocial #VCBuzz
- Personalized Marketing Twitter Chat with @TonyUphoff, CEO of @businessdotcom #VCBuzz
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