Creative Lead Generation and Conversion Optimization Tactics w/ @DeanLynn #VCBuzz

Creative Lead Generation and Conversion Optimization Tactics w/ @DeanLynn #VCBuzz Generating leads and getting visitors convert into customers is the most essential step in online business growth. Everything else is secondary: You can get thousands of visitors a day and have as many conversions as your competitor’s website that converts 50% of their 100 clicks a day.

So how to generate more leads and increase your conversions? Let’s discuss!

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About Dean

.@DeanLynn is digital consultant, marker, speaker and business growth hacker with 12+ years of experience in online marketing.

Connect to Dean on Linkedin

Questions we discussed

Q1 How did you become an digital marketer? Please share your career story!

I think the short answer is Digital Marketing found me, at the age of 15 is where i started creating online browser based games, from there I started to understand the power of organically ranking in Google search.

https://twitter.com/jessytroy/status/971071545585078272

https://twitter.com/deanlynn/status/971072720191533058

I have had many mentors over the cause of the last 12 years. One thing i have learnt is as time goes on your mentors change. Over the years i have had many mentors. but recently have taken some extreme advice from @steffandancy who is the MD of @RydalComms

@deanlynn Now hoping to have @steffandancy be a featured guest out here sometime in the future! #vcbuzz

— Ann Smarty (@seosmarty) March 6, 2018

Q2 What’s your favorite conversion optimization tactic?

My first rule when working with clients on improving their conversions is asking the question “What do you want me to do?” 9/10 the first quick win is adding a simple call to action like a form to the page. Simple, but many clients don’t have them.

A2 My favorite conversion optimization tactic is to HAVE one! Strangely enough so many great sites don't seem to care to convert! #vcbuzz

— Ann Smarty (@seosmarty) March 6, 2018

A2B. If your blog content is really great, then they will be compelled to subscribe to you e-mail list which in the long term can benefit you business #vcbuzz

— Cheval John, Social Media Professional (@chevd80) March 6, 2018

Q3 What are the most frequent lead generation / conversion optimization mistakes you see business make?

Always start with a strategy, understand you audience, what they do, where are they hanging out. Then generate content that they will engage with. What I call “Content with Purpose”.

Time and time again to many people just generate content with no purpose, hence very little pick up.

@vcbuzz A3. Basically going straight for the sale the minute someone follow you on social media #vcbuzz

— Cheval John, Social Media Professional (@chevd80) March 6, 2018

A3 I'd like to point out over-doing it. Some sites are unusable because of all those popups! #vcbuzz

— Ann Smarty (@seosmarty) March 6, 2018

Remember what ever business you are in human to human! Jump into the sales mode after someone follows you is like anti sales… I recommend having conversation before you sell

Pop-ups … check this hilarious video: https://t.co/ieJlos7hFb #vcbuzz

— Don Sturgill (@DonSturgill) March 6, 2018

Email popups are a great way to generate leads, but they need to show at the right time and add value! else your right the video sums up how annoying that is.

Q4 What are your favorite courses, resources and guides teaching business creative lead generation / conversion optimization tactics?

There is loads of courses and material to read I heavy recommend downloading these resources.

@vcbuzz A4. I would highly recommend @juliaemccoy's new book "Practical Content Strategy" because she basically built her business through content writing #vcbuzz

— Cheval John, Social Media Professional (@chevd80) March 6, 2018

Great recommendation!

The Conversion Rate Optimization Master Guide from @TheGood is a major resource for #CRO: https://t.co/EkIcfiyoTB #vcbuzz

— Don Sturgill (@DonSturgill) March 6, 2018

You beat me too it, a fantastic resource to reference!

A4 @Convince and Convert is an AWESOME blog for anything conversion-related! #vcbuzz

— Ann Smarty (@seosmarty) March 6, 2018

What you got to remember is Guesses, hunches, and gut feelings is bad practice!

Q5 What are your favorite lead generation / conversion optimization tools?

Absolutely love hotjar.com.

For tools, @TheGood comes through again with an eye-opening ROI calculator for various conversion rates: https://t.co/TIp5jIJM3x #vcbuzz

— Don Sturgill (@DonSturgill) March 6, 2018

@vcbuzz A5. I use @convertkit for my e-mail list #vcbuzz

— Cheval John, Social Media Professional (@chevd80) March 6, 2018

Great to use vwo.com.

Another one used on different campaigns growthfunnel.io.

I wrote an article on that! https://t.co/BSkHthHTUO RT @bre_mtb: @vcbuzz a3: using questions in social media posts that don't actually stimulate any conversation that applies to THEIR MARKET/NICHE! #vcbuzz

— Ann Smarty (@seosmarty) March 6, 2018

This usability tools list, by the way, is segmented by free, paid, and freemium. Really handy. Research done: https://t.co/u6RyjehmRG #vcbuzz

— Don Sturgill (@DonSturgill) March 6, 2018

Due to me being dyslexic, I think this helps me look at the forms of content in a new way! Love this.

I’m currently in alpha testing of a new tool we are creating that is attached to forms to help enhance data. currently outputting an additional 100+ fields to a form with 3 fields.

https://twitter.com/deanlynn/status/971082224786460673