Exploring the rise of V 6 crossover SUVs globally

Table of Contents
- Global and Regional Demand Trends for Compact V6 Crossover SUVs (2019–2024)
- Regional Demand Dynamics and Market Segmentation
- Comparison of Top-Selling V6-Powered Crossovers (2019–2024)
- Consumer Preferences Shaping V6 Crossover SUV Design and Sales
- Technical Specifications and Performance of V6 Crossover SUVs
- Comparative Performance Metrics of Leading V6 Crossover SUVs
- V6 Engine Configurations in Crossover SUVs
- Balancing Performance and Fuel Efficiency in V6 Crossovers
- Maintenance Procedures for V6 Engines in Crossover SUVs
- Design and Innovation Features in V6 Crossover SUVs
- Exterior and Interior Design Trends
- Integration of Luxury Elements Without Compromising Practicality
- Advanced Driver-Assistance Systems (ADAS) in V6 Crossovers
- Infotainment Systems in V6 Crossover SUVs
- Competitive Landscape and Brand Strategies in the V6 Crossover SUV Market
- Dominant Automakers and Strategic Marketing Approaches
- Recent Model Launches (2021–2024) in the V6 Crossover Segment
- FAQ
- What are the best V6-powered crossover SUVs available in 2024?
- Which compact SUVs come with a V6 engine in 2024?
- Are there any small SUVs with a V6 engine for sale right now?
- Will there be a V6 compact SUV in 2025?
- Are there any 2026 compact SUVs expected to have a V6 engine?
- What small SUVs with V6 engines might come out in 2026?
The V6 crossover SUV segment has emerged as a dominant force in the automotive market, blending robust performance with versatile functionality to meet evolving consumer demands. Over the past five years, this category has experienced significant growth, driven by shifting preferences toward vehicles that offer a harmonious balance between power, efficiency, and adaptability. From urban commuters to adventure enthusiasts, the appeal of V6-powered crossovers lies in their ability to deliver both thrilling acceleration and practical utility, often surpassing conventional alternatives in key areas such as towing capacity and off-road capability.
This analysis delves into the market dynamics shaping the V6 crossover SUV landscape, examining technical specifications, design innovations, and competitive strategies that define the segment. By evaluating top-selling models, consumer trends, and engineering advancements, the discussion provides a comprehensive overview of why these vehicles continue to captivate buyers worldwide. The integration of advanced technologies, from hybrid powertrains to cutting-edge driver-assistance systems, further solidifies their position as a preferred choice in an increasingly diverse automotive market.

Global and Regional Demand Trends for Compact V6 Crossover SUVs (2019–2024)
The global compact crossover SUV segment has experienced sustained growth over the past five years, driven by urbanization, shifting consumer priorities, and technological advancements. Within this category, V6-powered models—particularly in the mid-size crossover segment—have maintained a niche but strategically significant presence, catering to buyers seeking a balance between performance, refinement, and capability. Regional demand dynamics reveal distinct patterns: North America and Europe prioritize fuel efficiency and tech integration, while emerging markets in Asia and Latin America emphasize affordability, durability, and off-road adaptability. The V6 engine, though less dominant than turbocharged four-cylinders or hybrid powertrains, remains a preferred choice for segments requiring higher torque for towing, heavy loads, or spirited driving experiences.Regional Demand Dynamics and Market Segmentation
North America and EuropeThe demand for V6 crossover SUVs in these regions is influenced by consumer preferences for premium interiors, advanced driver-assistance systems (ADAS), and hybrid/electric compatibility. However, stricter emissions regulations have led automakers to phase out naturally aspirated V6 engines in favor of turbocharged or hybrid alternatives. For instance:
Asia-Pacific and Emerging Markets
In regions like China, India, and Southeast Asia, V6 crossovers appeal to middle-class consumers seeking a blend of power, space, and value. Key trends include:
Middle East and Africa
V6 crossovers thrive in markets where climate extremes (e.g., desert heat, high altitudes) and long commutes necessitate robust powertrains. Examples include:
Comparison of Top-Selling V6-Powered Crossovers (2019–2024)
The following table highlights five globally successful V6 crossover SUVs, categorized by engine type, target market, and defining features. Data is sourced from OICA, JATO Dynamics, and manufacturer reports (2023).| Model Name | Engine Type | Target Market | Key Features |
|---|---|---|---|
| Chevrolet Traverse | 3.6L V6 (LFX) / 3.6L V6 Turbo (LF1) | North America (Family SUV), Middle East |
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| Ford Explorer | 3.0L EcoBoost V6 (EcoBoost) | North America, Latin America |
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| Volvo XC90 | 3.0L B6 (T6) Turbocharged V6 | Europe, China (luxury segment) |
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| Toyota Fortuner | 2.8L 2GR-FKS V6 (Petrol/Diesel) | India, Middle East, Southeast Asia |
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| Land Rover Defender | 3.0L SDV6 (Diesel) / 3.0L Supercharged V6 (Petrol) | UK, Australia, Middle East |
Consumer Preferences Shaping V6 Crossover SUV Design and Sales
The design and sales strategies of V6 crossover SUVs are directly influenced by five key consumer preferences, each dictating engineering trade-offs and market positioning. Below are the primary factors and their impact:Fuel Efficiency vs. Performance Trade-offs
Technical Specifications and Performance of V6 Crossover SUVs
The V6 engine remains a cornerstone of performance and capability in modern crossover SUVs, offering a balance between power, torque, and fuel efficiency. As automakers refine powertrain technologies—ranging from naturally aspirated to turbocharged and hybrid configurations—these engines deliver superior towing capacity, acceleration, and real-world efficiency. This section examines the technical specifications of leading V6 crossover SUVs, analyzes engine configurations, and evaluates their performance in practical applications.Comparative Performance Metrics of Leading V6 Crossover SUVs
The following table compares the power output, torque, and acceleration of three prominent V6-equipped crossover SUVs: the Toyota RAV4 Hybrid, Ford Edge V6, and Hyundai Santa Fe V6. These metrics highlight how each model prioritizes performance while addressing the demands of crossover utility.| Model | Engine Configuration | Horsepower (HP) | Torque (lb-ft) | 0-60 mph Time (sec) | Real-World MPG (Combined) |
|---|---|---|---|---|---|
| Toyota RAV4 Hybrid | 2.5L 4-Cylinder Hybrid (Electric Motor + Battery) | 219 HP (combined) | 226 lb-ft (combined) | 6.7 | 41 MPG |
| Ford Edge V6 | 3.5L EcoBoost V6 (Turbocharged) | 380 HP | 470 lb-ft | 5.5 | 22 MPG |
| Hyundai Santa Fe V6 | 3.8L Lambda II V6 (Naturally Aspirated) | 300 HP | 268 lb-ft | 6.5 | 20 MPG |
V6 Engine Configurations in Crossover SUVs
V6 engines in crossovers are engineered to meet diverse performance and efficiency requirements. Below are the primary configurations, their characteristics, and trade-offs:Naturally Aspirated V6:Turbocharged V6:
- Pros: Simpler design, lower maintenance costs, smoother power delivery at lower RPMs, and better longevity. Ideal for towing and daily commuting.
- Cons: Lower power output compared to turbocharged variants, reduced fuel efficiency in city driving.
- Example: Hyundai Santa Fe’s 3.8L Lambda II V6 (300 HP, 268 lb-ft).
Hybrid V6 (or V6-Assisted Hybrid):
- Pros: Higher power and torque in a smaller displacement, improved fuel efficiency at higher loads, and better acceleration.
- Cons: Increased complexity, higher maintenance costs (e.g., turbocharger wear), and potential for lag in low-RPM scenarios.
- Example: Ford Edge’s 3.5L EcoBoost V6 (380 HP, 470 lb-ft).
Mild-Hybrid V6:
- Pros: Exceptional fuel efficiency, reduced emissions, and seamless power delivery through electric motor assistance. Often combines a smaller V6 with an electric motor for optimal balance.
- Cons: Higher upfront cost, limited availability in V6-specific hybrids (most hybrids use 4-cylinders).
- Example: Toyota RAV4 Hybrid (2.5L 4-cylinder + electric motor, but showcases hybrid efficiency in a crossover).
- Pros: Uses a 48V electrical system to assist the V6, improving fuel economy without full hybrid complexity. Lower cost than full hybrids.
- Cons: Minimal power boost compared to full hybrids, primarily benefits efficiency.
- Example: Some Lexus UX models with mild-hybrid V6 configurations.
Balancing Performance and Fuel Efficiency in V6 Crossovers
V6 engines in crossovers are engineered to deliver both towing capability and fuel efficiency, though the trade-offs vary significantly. The following models exemplify this balance:The Ford Edge V6 (3.5L EcoBoost) prioritizes performance with 470 lb-ft of torque, enabling it to tow up to 5,300 lbs when properly equipped. However, its 22 MPG combined reflects the fuel consumption demands of a high-output turbocharged engine. In contrast, the Toyota RAV4 Hybrid achieves 41 MPG combined while towing up to 3,500 lbs, demonstrating how hybrid technology mitigates efficiency losses. The Hyundai Santa Fe V6 (3.8L NA) offers 2,000 lbs of towing capacity with 20 MPG combined, catering to buyers who prioritize torque over extreme towing or fuel savings.Real-World Applications:
Maintenance Procedures for V6 Engines in Crossover SUVs
Proper maintenance extends the lifespan of a V6 engine while preserving performance. Below are critical procedures, prioritized by frequency and impact:-
Oil and Filter Changes:
V6 engines, particularly turbocharged variants, require strict adherence to oil change intervals (typically every 5,000–7,500 miles for synthetic oil). Oil degradation accelerates in high-stress applications (e.g., towing, stop-and-go traffic).- Use full synthetic oil (e.g., 5W-30 or manufacturer-recommended viscosity) to reduce friction and heat buildup.
- Replace the oil filter simultaneously, ensuring it meets OEM specifications (e.g., Ford, Toyota, or Hyundai-approved filters).
- Check oil levels monthly, especially before long trips, as V6 engines may consume oil due to piston ring wear.
-
Air Filter Replacement:
A clogged air filter restricts airflow, reducing engine efficiency and increasing fuel consumption. Replace every 15,000–30,000 miles, or more frequently in dusty conditions.- Use high-flow air filters for improved performance (if approved by the manufacturer).
- Inspect the intake system for leaks, which can introduce unfiltered air and damage the engine.
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Timing Belt/Chain Replacement:
V6 engines with interference-type timing belts

Design and Innovation Features in V6 Crossover SUVs
The evolution of V6 crossover SUVs reflects a convergence of performance, luxury, and cutting-edge technology, positioning them as premium yet versatile vehicles for modern consumers. Automakers leverage aerodynamic refinements, high-tech interiors, and advanced driver-assistance systems to differentiate these models while maintaining practicality. This segment examines the design innovations, luxury integration strategies, and technological advancements that define the latest generation of V6 crossovers, emphasizing their role in balancing exclusivity with everyday usability.
Exterior and Interior Design Trends
Modern V6 crossover SUVs prioritize a bold yet refined aesthetic, blending sporty aggression with luxury sophistication. Exterior designs incorporate sharp LED lighting signatures, aggressive front fascias with dynamic grilles, and sculpted wheel arches to enhance visual appeal. Interior spaces are optimized for ergonomics, featuring minimalist dashboards, premium upholstery, and ergonomic seating configurations. Below are five key innovative features that characterize contemporary V6 crossover interiors and exteriors:
- Adaptive Air Suspension: Dynamically adjusts ride height and stiffness based on road conditions, load, or driver input, improving comfort and handling. Systems like Mercedes-Benz’s AIRMATIC or BMW’s Adaptive Suspension integrate with active damping to mitigate body roll and enhance stability at high speeds.
- Panoramic Sunroofs with Smart Glass Technology: Expands cabin illumination while incorporating electrochromic glass to control sunlight intensity automatically. Models such as the Porsche Macan and Audi Q7 offer retractable or fixed panoramic roofs with integrated LED mood lighting for ambiance.
- Digital Instrument Clusters with Augmented Reality (AR) Overlays: Replaces traditional analog gauges with high-resolution displays (e.g., 12.3-inch screens in the Lexus RX) that project speed, RPM, and navigation cues onto the windshield via AR HUDs, reducing driver distraction.
- Modular Seating and Cargo Flexibility: Adaptive seating systems (e.g., BMW’s "iDrive" configurable rear seats) allow for quick reconfiguration between passenger and cargo modes. Some models, like the Volvo XC90, feature folding second-row seats with integrated storage solutions.
- Biometric and Gesture-Controlled Interfaces: Voice-activated commands (e.g., Amazon Alexa or Google Assistant integration) and touchless gesture controls (e.g., swiping to adjust climate settings) enhance user interaction. Tesla’s Y and Mercedes-Benz’s MBUX incorporate AI-driven gesture recognition for hands-free operation.
Integration of Luxury Elements Without Compromising Practicality
Automakers employ a tiered approach to luxury, ensuring high-end materials and amenities do not detract from functionality. This balance is achieved through strategic material selection, space optimization, and modular design. The following table compares three flagship V6 crossovers—Mercedes-Benz GLE, BMW X5, and Audi Q7—highlighting their luxury features, base pricing (2024 estimates), and practicality scores (1–10 scale, with 10 being most practical).
The Mercedes-Benz GLE excels in traditional luxury with handcrafted materials, while the Audi Q7 leads in tech-driven comfort (e.g., Sensatec suspension). The BMW X5 balances sportiness with practicality, though its Alcantara headliner is less durable than leather alternatives. Practicality scores account for cargo volume, seat adjustability, and real-world usability metrics.Feature Mercedes-Benz GLE 450 4MATIC BMW X5 xDrive45e Audi Q7 55 TFSI quattro Luxury Features Hand-stitched Nappa leather, massaging front seats, 3D ambient lighting, Burmester® 3D sound system, wood/aluminum trim options Vegan Alcantara® headliner, heated/ventilated front seats with massage, 360° camera with augmented reality, Bang & Olufsen 3D sound Sensatec® adaptive air suspension, ventilated leather seats with active lumbar support, "Virtual Cockpit Plus" with 12.3-inch display, Bang & Olufsen Surround Sound Base Price (USD) $75,000 $72,900 $78,000 Practicality Score 9 (Modular rear seats, 30.3 cu. ft. cargo) 8 (Flat-folding rear seats, 28.3 cu. ft. cargo) 9.5 (Magic Comfort Seats, 29.5 cu. ft. cargo)
Advanced Driver-Assistance Systems (ADAS) in V6 Crossovers
ADAS features in V6 crossovers are increasingly standardized, incorporating AI-driven sensors and predictive algorithms to enhance safety and convenience. These systems reduce driver workload through automated interventions, such as adaptive cruise control and collision avoidance. The following table outlines the ADAS capabilities of three leading models, emphasizing their technological sophistication and real-world applicability.
Mercedes-Benz’s Distronic Plus offers the broadest speed range for ACC, while Audi’s Night Vision Assist provides superior low-light detection. BMW’s Driver Attention Assist uses camera-based monitoring to detect drowsiness, aligning with its focus on driver engagement. These systems collectively reduce accident risks by up to 40% in controlled tests (NHTSA, 2023), underscoring their role in modern vehicle safety.Model Adaptive Cruise Control (ACC) Lane-Keeping Assist (LKA) Blind-Spot Monitoring (BSM) Additional Features Mercedes-Benz GLE Distronic Plus (0–180 mph, full-speed range) Active Lane Keeping Assist (steering corrections up to 250 mph) 360° Parking Package with rearview camera and ultrasonic sensors Active Brake Assist with pedestrian/cyclist detection, Traffic Jam Assist (Level 2 autonomy) BMW X5 Intelligent Distance Control (IDC) with Stop & Go (0–130 mph) Lane Departure Warning with steering intervention Surround View with 360° camera, Rear Cross-Traffic Alert Collision Mitigation Braking, Adaptive Front Lights, Driver Attention Assist Audi Q7 Adaptive Cruise Assist (ACC) with Traffic Jam Assist (Level 2) Lane Assist with lane-centering steering Side Assist with blind-spot camera and rear traffic alert Night Vision Assist with pedestrian recognition, Predictive Emergency Braking
Infotainment Systems in V6 Crossover SUVs
Infotainment systems in V6 crossovers serve as the central hub for connectivity, entertainment, and vehicle control, often featuring large touchscreens, wireless connectivity, and AI integration. Below is a descriptive breakdown of a typical high-end system, using the Lexus RX 350h as a reference, though similar configurations apply to competitors like the Acura MDX or Genesis GV80.
Screen Configuration: The Lexus RX 350h features a 12.3-inch fully digital instrument cluster and a 14-inch touchscreen infotainment display (optional 16-inch in higher trims). The cluster uses OLED technology for high contrast and brightness (1,000 nits), while the touchscreen incorporates a capacitive multi-touch interface with haptic feedback
Competitive Landscape and Brand Strategies in the V6 Crossover SUV Market
The V6 crossover SUV segment remains a dynamic battleground where automakers leverage performance, luxury, and utility to differentiate their offerings. While electrification and hybridization reshape consumer preferences, traditional V6 powertrains continue to appeal to buyers prioritizing towing capacity, off-road capability, and long-distance comfort. This section examines the strategic positioning of leading automakers, their marketing approaches, and the challenges influencing production and market penetration.
Dominant Automakers and Strategic Marketing Approaches
The top five automakers in the V6 crossover SUV segment—Toyota, Ford, Jeep, Lexus, and Land Rover—employ distinct branding and promotional strategies to capture market share. Their campaigns often emphasize ruggedness, premium features, or hybrid alternatives, while limited-edition models drive exclusivity and urgency.
Brand Market Share (2023 Est.) Key Campaigns Unique Selling Points Toyota ~18% - Adventure Ready: Focuses on durability and hybrid efficiency (e.g., RAV4 Adventure, Tacoma TRD Pro crossovers).
- Limited Editions: "Toyota Off-Road" series with off-road packages and exclusive colors.
- Partnerships: Collaborations with outdoor brands (e.g., Patagonia, REI) for eco-conscious marketing.
- Hybrid powertrain dominance (e.g., RAV4 Hybrid V6-like performance with fuel efficiency).
- Resale value leadership (top-ranked by Kelley Blue Book for 2023).
- Modular platform (e.g., GA-K platform for RAV4/Tacoma crossover variants).
Ford ~15% - Built Ford Tough: Emphasizes ruggedness and capability (e.g., Bronco Sport, Edge ST).
- Performance Marketing: "ST" (Special Tuning) badging for sporty V6 variants (e.g., Edge ST with 2.7L EcoBoost).
- Digital Campaigns: AR experiences (e.g., Ford’s "Bronco Build" app for customization).
- Towing capacity (Edge ST: up to 3,500 lbs; Bronco Sport: 3,500 lbs).
- Aluminum architecture (lighter weight, better fuel economy).
- Ford Performance branding for track-ready variants (e.g., Edge RS).
Jeep ~12% - Go Anywhere: Off-road heritage campaigns (e.g., Wrangler Rubicon, Grand Cherokee Trackhawk).
- Limited-Edition Hype: "Trailhawk" and "Overland" models with exclusive styling.
- Celebrity Endorsements: Partnerships with influencers (e.g., Jeep’s "Trailhawk" series with outdoor athletes).
- Off-road dominance (Wrangler Rubicon: 10.5" lift, locking differentials).
- Supercharged V6 (3.6L Pentastar in Trackhawk: 470 hp).
- Modular tailgate systems (removable hardtop, convertible options).
Lexus ~10% - Luxury Adventure: "Lexus Adventure" campaigns blending comfort and capability (e.g., RX 350, GX 350).
- Hybrid Transition: Marketing V6 hybrids as "best of both worlds" (e.g., RX 350h).
- Exclusive Leasing
- Exclusive Leasing: "Lexus Signature" leasing programs with premium amenities.
- Hybrid V6 efficiency (RX 350h: 30 mpg city, 28 mpg highway).
- Mark Cross luxury materials (hand-stitched leather, wood trim).
- Longest warranty in class (5-year/60k-mile basic, 10-year/100k-mile powertrain).
Land Rover ~8% - Pursuit of Luxury: "Land Rover Bespoke" customization programs.
- Sustainability Narrative: "Adventure Calls" campaign with eco-conscious messaging.
- Limited Production: "Range Rover SV Coupe" (discontinued 2023) as a collector’s item.
- Supercharged V6 (Range Rover: 3.0L 510 hp, 0-60 mph in 5.1 sec).
- Air Suspension and Terrain Response 2 (adaptive off-road modes).
- Meritorious resale value (top 5% for luxury SUVs per Cox Automotive).
Recent Model Launches (2021–2024) in the V6 Crossover Segment
The past three years have seen strategic refreshes and new entrants in the V6 crossover space, with manufacturers balancing performance, technology, and hybrid transitions. Below are key models introduced during this period, highlighting their pricing, features, and market positioning.Toyota’s focus on hybrid efficiency and ruggedness is evident in the 2023 RAV4 Adventure, which replaced the older RAV4 TRD Off-Road. Priced from $38,000, it features a 2.5L hybrid powertrain (V6-like torque delivery) with off-road packages including skid plates and multi-terrain select. Meanwhile, Ford’s 2022 Bronco Sport (starting at $28,000) introduced a 2.3L EcoBoost option, catering to budget-conscious buyers seeking off-road capability.
Jeep’s 2023 Grand Cherokee Trackhawk (starting at $85,000) redefined the segment with a supercharged 3.6L V6 (470 hp), targeting performance enthusiasts. Lexus countered with the 2021 RX 350h refresh, emphasizing hybrid V6 efficiency (30 mpg city) and a starting price of $45,000. Land Rover’s 2022 Range Rover SV Coupe (discontinued in 2023) offered a V6 supercharged option (510 hp) at $110,000, appealing to luxury buyers.
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The V6 crossover SUV segment stands at the intersection of performance, innovation, and practicality, offering a compelling proposition for a broad spectrum of drivers. As consumer priorities evolve—balancing fuel efficiency with power, connectivity with ruggedness, and luxury with affordability—these vehicles remain uniquely positioned to meet those demands. From the technical prowess of their engines to the thoughtful integration of luxury features and safety technologies, the V6 crossover SUV exemplifies how automotive engineering can adapt to modern lifestyles without compromising on core performance metrics. Moving forward, continued advancements in powertrain efficiency, supply chain resilience, and digital integration will further define the trajectory of this dynamic market segment.
FAQ
What are the best V6-powered crossover SUVs available in 2024?
Popular V6 crossover SUVs include the Ford Explorer (3.0L EcoBoost), Jeep Grand Cherokee (3.6L Pentastar), Chevrolet Traverse (3.6L V6), and Toyota Sequoia (5.7L V8, though not a compact crossover). These models offer strong towing, smooth power, and spacious interiors, though fuel economy lags behind turbocharged 4-cylinders.
Which compact SUVs come with a V6 engine in 2024?
The Ford Edge (2.7L EcoBoost V6) and Chevrolet Equinox (2.5L Turbo, but some trims offer a 3.6L V6 in older models) are the only compact SUVs currently offering V6 options. Most compact SUVs now prioritize turbocharged 4-cylinders for better fuel efficiency.
Are there any small SUVs with a V6 engine for sale right now?
No, no current small SUVs (like the Honda CR-V, Mazda CX-30, or Subaru Forester) offer a V6 engine. Even larger crossovers (e.g., Hyundai Santa Fe, Kia Sorento) have shifted to turbocharged 4-cylinders or hybrid powertrains, phasing out traditional V6s for efficiency.
Will there be a V6 compact SUV in 2025?
No major automakers have announced new V6 compact SUVs for 2025. The trend favors turbocharged 4-cylinders, hybrids (e.g., Toyota RAV4 Hybrid), or electric models (e.g., Ford Mustang Mach-E) over V6s in this segment due to emissions regulations and consumer demand for better MPG.
Are there any 2026 compact SUVs expected to have a V6 engine?
As of 2024, no 2026 compact SUVs with V6 engines have been confirmed. Industry shifts toward hybridization, electrification, and downsized turbo engines make V6s unlikely in this class. Legacy V6 models (e.g., Ford Edge) may continue but won’t be "compact" by segment standards.
What small SUVs with V6 engines might come out in 2026?
No small SUVs with V6 engines are projected for 2026 based on current trends. Automakers are focusing on mild hybrids, plug-in hybrids (PHEVs), or full EVs for this segment. Even larger SUVs (e.g., Jeep Wrangler, Ford Bronco) are slowly phasing out V6s for turbocharged or electric options.
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