Mastering Local Free Advertising Strategies for Small Business

Platforms and Channels for Local Free Advertising

Top 5 Platforms for Local Free Advertising

1. Google Business Profile (GBP)
   The highest-impact free tool for local visibility, directly influencing search rankings and map listings. Over 46% of Google searches seek local information, making GBP essential for businesses targeting foot traffic.
2. Facebook Groups (Local Community Pages)
   Hyper-targeted communities with active discussions, often exceeding 10,000 members in major cities. Ideal for service-based businesses and B2C interactions, with organic reach through engagement-driven posts.
3. Nextdoor
   A neighborhood-focused platform with 90% of users taking action (e.g., visiting businesses) after discovering local recommendations. Trust is built through verified profiles and community endorsements.
4. Local Blogs and News Outlets
   Platforms like Patch, AOL Local, or city-specific blogs offer editorial backlinks and direct traffic. Guest posts or press releases can secure free mentions, provided content aligns with the outlet’s editorial guidelines.
5. Community Bulletin Boards (Physical and Digital)
   Traditional and digital boards (e.g., library noticeboards, church bulletins, or platforms like Meetup’s local event pages) maintain relevance in offline and semi-digital communities. Digital boards often include Classifieds sections in local newspapers or hyperlocal apps like Niche (for real estate) or StreetEasy (for services).

Content Calendar for a Local Bakery: Platform Mix and Engagement Strategies

Key Principles for Posting:

80/20 Rule: 80% value-driven content (recipes, tips, community stories), 20% promotional.

Frequency: 2–3 posts per platform per week, with 1–2 high-engagement posts (e.g., polls, Q&As).

Timing: Weekdays 8–10 AM or 6–8 PM for local audiences; weekends align with event schedules.

Step-by-Step Guide to Optimizing a Google Business Profile for Local Visibility

Critical Ranking Factors for GBP (Google’s Algorithm):

Accuracy of NAP (Name, Address, Phone) – Must match across all platforms.

Customer Actions – Clicks to website, calls, or direction requests.

Photo Engagement – Profiles with 10+ photos receive 42% more requests (Google Study).

Posts and Updates – Regular updates signal activity (aim for 1–2 posts/week).

1. Profile Verification and Basics
   • Verify ownership via postcard or phone call (t
     

     Strategies to Maximize Reach Without Spending for Local Handyman Services

     Local handyman services often operate on tight budgets, yet high visibility is critical for lead generation. Free advertising leverages organic tools, community engagement, and strategic content to attract customers without financial investment. Below are actionable methods—including a 7-day content plan, post templates, collaboration tactics, and an audit checklist—to optimize reach using only free resources.
     

     7-Day Content Plan Using Free Tools for Lead Generation

     A structured, low-cost content calendar ensures consistent visibility across platforms while targeting local audiences. The plan integrates Google My Business (GMB), Facebook Events, and Canva-designed graphics to maximize engagement.

     Key Platforms & Tools:
     

   • Google My Business: Updates, posts, and Q&A responses to boost local SEO.
   • Facebook Events: Free promotions for workshops or community service days.
   • Canva: Pre-designed templates for eye-catching visuals (e.g., before/after project images).

   Weekly Breakdown:

   1. Day 1 (Monday): Google My Business Post

      "Highlight a recent project with a short video or photo, emphasizing cost savings or efficiency. Example: 'Fixed a leaky faucet in 20 minutes—saving you $200 in potential water damage. Book now!'"

      • Use Canva to create a carousel post with steps taken and results.
      • Include a CTA: "DM for a free estimate or visit [website]."
      • Tag local hardware stores or home improvement pages for cross-promotion.
   2. Day 2 (Tuesday): Facebook Event Creation

      "Host a 'Fix-It Workshop' where you demonstrate a common repair (e.g., hanging shelves). Offer attendees a 10% discount on future services."

      • Set the event to "Public" and enable reminders via Facebook.
      • Promote via local community groups (e.g., "[City] Homeowners Network").
      • Share the event link in GMB posts and email newsletters (if available).
   3. Day 3 (Wednesday): Instagram/Facebook Reel

      "Show a 'Day in the Life' of a handyman job, from tool setup to completion. Use trending audio (e.g., upbeat work songs) and text overlays like 'No more DIY fails—we’ve got you covered!'"

      • Repurpose content for both platforms; Instagram Reels prioritize local searches.
      • Use Canva’s "Reel Template" for consistent branding.
      • Engage with comments by answering questions (e.g., "What’s your biggest home repair headache?").
   4. Day 4 (Thursday): Google My Business Q&A

      "Proactively answer common questions (e.g., 'How much does a toilet repair cost?') with transparent pricing ranges and a CTA: 'Message us for a precise quote!'"

      • Monitor GMB insights to identify frequently asked questions.
      • Link to a blog post (if available) or direct users to your website.
   5. Day 5 (Friday): Local Facebook Group Engagement

      "Join groups like '[City] Buy/Sell/Trade' or '[City] Real Estate Investors' and share value without spamming. Example: 'Struggling with a squeaky door? Here’s a 5-minute fix—DM for tools or a pro to help!'"

      • Avoid direct self-promotion; focus on solving problems.
      • Use Canva to create a simple infographic (e.g., "5 Signs You Need a Handyman").
   6. Day 6 (Saturday): Community Challenge Participation

      "Partner with a local charity (e.g., Habitat for Humanity) to offer free repairs for low-income families. Document the process and tag the organization."

      • Post before/after photos with a heartfelt caption (e.g., "Small fixes, big impact. Who needs help today?").
      • Share the story in GMB and local news groups.
   7. Day 7 (Sunday): Weekly Recap Post

      "Summarize the week’s achievements (e.g., '3 new clients from GMB posts!’ or 'Workshop attendees saved $50+ on repairs')."

      • Include a user-generated content (UGC) example (e.g., a customer’s photo of a fixed item).
      • End with a CTA: "Tag a friend who needs our help!"
   Pro Tip:
   Rotate content types weekly (e.g., alternate between educational posts, promotions, and community engagement) to maintain audience interest. Track performance via Google Analytics (for website traffic) and Facebook Insights (for event reach).
   

   High-Engagement Post Template for Local Audiences

   Effective posts combine emotional triggers, clear value propositions, and actionable CTAs. Below is a template adaptable to any platform, with examples tailored to handyman services.

   Structure:
   1. Hook: Grab attention with a relatable problem or curiosity gap.
   2. Value Proposition: Explain how your service solves the problem.
   3. Social Proof: Include testimonials, stats, or UGC.
   4. CTA: Direct users to engage or convert.
   5. Hashtags: Mix local, niche, and trending tags.

   Template Example: "5 Ways Our Service Saves You Money"

   Hook: "Did you know the average homeowner spends $300+ annually on DIY repairs that fail? Here’s how a pro handyman cuts costs—and headaches."

   1. Visual: Canva infographic with 5 icons (e.g., "Tool Rental Savings", "Avoiding Water Damage").

      "1. Tool Rental Fees: Borrowing tools from us costs less than renting from a hardware store—plus, you get expert guidance."

   2. Social Proof:

      "‘I saved $150 by fixing my garage door with [Handyman Name] instead of hiring a contractor.’ —@LocalCustomer"

   3. CTA:

      "Comment ‘SAVE’ below for a free 15-minute consultation! Or DM us to schedule."

   4. Hashtags:
      • Local: *#Handyman[City] #SaveOnRepairs[City]
      • Niche: *#DIYFail #HomeMaintenanceTips
      • Trending: *#MoneySavingHacks (check Twitter/Instagram trends weekly).
   Hashtag Strategy:
   
   • Local Hashtags: Combine #CityName with service-specific tags (e.g., #HandymanSeattle).
   • Niche Hashtags: Use #HomeRepairTips or #PlumbingHacks to target frustrated DIYers.
   • Trending Hashtags: Monitor platforms like Hashtagify or Display Purposes to find relevant trends (e.g., #NationalHandymanDay).
   • Avoid: Overused tags like #SmallBusiness (low engagement); prioritize specificity.

   Collaborating with Micro-Influencers vs. Participating in Community Challenges

   Both strategies leverage local networks, but they differ in execution, cost, and ROI. Below is a comparison of setup processes, benefits, and best practices.

   Comparison Table:
   

   Factor	Micro-Influencer Collaboration	Community Challenge Participation
   Definition	Partnering with local creators (1K–50K followers) to promote services.	Engaging in viral or local challenges (

   

   Leveraging Community and Partnerships for Free Exposure in Local Free Advertising

   Strategic collaboration with non-competing local businesses and active community engagement form the backbone of sustainable, zero-cost marketing for handyman services. By aligning with complementary businesses, handyman professionals can tap into untapped audiences while reinforcing local trust. Partnerships reduce reliance on paid promotions while fostering organic credibility, whereas community-driven initiatives (e.g., sponsorships or workshops) create long-term brand affinity. Below, structured frameworks outline how to execute cross-promotions, organize advertising swaps, and evaluate organic vs. paid community engagement, alongside a case study demonstrating measurable growth through free workshops.
   

   Step-by-Step Process for Partnering with Non-Competing Local Businesses

   Cross-promotion with businesses that serve overlapping but non-competing customer bases (e.g., a hardware store, real estate agent, or gym) amplifies reach without direct competition. The process involves identifying synergies, crafting collaborative offers, and executing promotions with measurable outcomes.

   Key Steps:
   1. Identify Synergistic Partners
   Target businesses whose customers may need handyman services but do not directly compete. Examples include:
   

   • Home-related services: Real estate agencies, interior designers, or home staging companies.
   • Health/wellness: Gyms, physiotherapy clinics, or yoga studios (customers often renovate post-injury or post-workout).
   • Retail: Hardware stores, garden centers, or home decor shops (customers may require installation or repairs).

   2. Develop Collaborative Offer Structures
   Propose value-driven exchanges such as:
   

   • Joint promotions: "Show your [Partner Business] receipt for 10% off handyman services."
   • Co-branded content: Feature each other’s businesses in newsletters, social media, or in-store displays.
   • Referral incentives: Offer discounts or free consultations to customers referred by the partner.

   3. Craft Outreach Emails with Script Templates
   Personalization and clarity are critical. Below are two templates for initial contact:

   Template 1: Proposal for Joint Promotion
   > Subject: Collaborative Marketing Opportunity for [Your Business Name] and [Partner Business Name]
   > > Dear [First Name], > > I’ve noticed how [Partner Business Name] serves [shared customer demographic, e.g., "homeowners improving their properties"]. As a local handyman specializing in [specific services], I believe our businesses could mutually benefit from cross-promotion.
   > > Proposed Collaboration:
   > - In-store flyers: Place a flyer in your reception area offering 15% off to your customers.
   > - Social media shoutouts: Each month, we’ll feature the other’s business in our Instagram Stories.
   > - Joint giveaway: "Tag a friend who needs home repairs" for a chance to win a free consultation.
   > > I’d love to discuss how we can tailor this further. Are you available for a quick call next week?
   > > Best regards, > [Your Name]
   > [Your Business Name]
   > [Contact Information]

   Template 2: Referral-Based Partnership
   > Subject: Easy Way to Earn for Your Customers (and You!)
   > > Hi [First Name], > > Many of your customers likely need minor home repairs or maintenance—yet they may not realize how affordable and stress-free it can be with [Your Business Name]. To make it even easier, I’d like to offer:
   > - Exclusive discount: Your customers receive 20% off their first service if they mention your business.
   > - Commission split: For every referral that books, we’ll donate [X]% of the service fee to [Partner Business’s cause, e.g., "your community garden fund"].
   > > Attached is a simple referral card you can print or share digitally. Let me know if you’d like to adjust the terms.
   > > Looking forward to your thoughts, > [Your Name]
   > [Your Business Name]

   4. Execute and Track Performance
   Use unique tracking codes (e.g., "PARTNER10" for discounts) or QR codes linking to promotional pages. Monitor:
   

   • Conversion rates: Percentage of partner customers who redeem offers.
   • Referral volume: Number of bookings attributed to the partnership.
   • Social media engagement: Shares, saves, or comments on co-branded content.

   Organizing a Local Free Advertising Swap

   A structured "advertising swap" formalizes reciprocal promotion between businesses, ensuring accountability and fairness. This method works best for time-bound campaigns (e.g., seasonal promotions) or one-time events. Below is a sample agreement outline and tracking system.

   Sample Agreement Outline
   > Advertising Swap Agreement
   > Between: [Your Business Name] and [Partner Business Name]
   > Effective Date: [MM/DD/YYYY]
   > > 1. Scope of Promotion:
   > - [Your Business] will promote [Partner Business] via:
   > - [Method 1, e.g., "Weekly Instagram Story features for 4 weeks"]
   > - [Method 2, e.g., "Inclusion in your email newsletter (1 issue)"]
   > - [Partner Business] will promote [Your Business] via:
   > - [Method 1, e.g., "Flyers in your store for 3 months"]
   > - [Method 2, e.g., "Mention in your next customer thank-you card"]
   > > 2. Metrics for Success:
   > - Your Business: Minimum [X] engagements (likes/shares) or [Y] website visits from partner’s promotion.
   > - Partner Business: Minimum [A] customer inquiries or [B] social media followers gained.
   > > 3. Duration and Renewal:
   > - Promotion period: [Start Date] to [End Date].
   > - Renewal terms: "Either party may opt out with 14 days’ notice."
   > > 4. Compensation:
   > - No monetary exchange; value provided in equal promotional efforts.
   > > Signed:
   > [Your Name], [Your Business Name] | [Partner Name], [Partner Business Name]

   Tracking System
   Create a shared spreadsheet with the following columns:

   Metric	Your Business Goal	Partner’s Goal	Actual Results	Notes
   Social media reach	500+ impressions	300+ impressions		Track via Instagram Insights
   Website traffic	20 visits	15 visits		Use UTM parameters
   Customer inquiries	5+	3+		Log via CRM
   Referral bookings	2+	1+		Track with promo codes

   Pro Tips for Success:
   
   • Set clear deadlines to avoid procrastination.
   • Use visual aids (e.g., Canva templates) to standardize promotional materials.
   • Follow up weekly to address gaps or adjust strategies.

   Comparison Table: Organic Community Engagement vs. Paid Local Sponsorships

   While paid sponsorships deliver immediate visibility, organic community engagement builds lasting relationships. Below is a comparative analysis highlighting long-term vs. short-term benefits.
   

   Factor	Organic Community Engagement	Paid Local Sponsorships
   Cost	Zero (time and resources only)	High (fees, event costs, staffing)
   Reach	Niche but highly targeted (e.g., little league parents)	Broad but less targeted (e.g., city-wide event)
   Credibility	High (perceived as genuine community support)	Moderate (may be seen as transactional)
   Customer Relationship	Deep (repeat business, word-of-mouth)	Superficial (one-time interaction)
   Long-Term Benefits	Brand loyalty, local reputation, recurring referrals	Short-term exposure, limited ROI tracking
   Examples	Sponsoring a youth sports team, hosting free workshops	Paying to sponsor a 5K race or festival booth
   ROI Tracking	Qualitative (testimonials, repeat clients) + quantitative (referral volume)	Quantitative (attendee count, media mentions)
   Scalability	Limited by community size but sustainable	Scales with budget but requires continuous investment

   Key Insight:
   Organic engagement yields compound returns—each sponsored event or workshop can generate 3–5 years of referrals from attendees, whereas paid sponsorships rarely convert to long-term customers without follow-up.
   

   Case Study: Local Café’s Growth Through Free Weekly Workshops

   Business: Brew & Build Café, a specialty coffee shop in Portland, Oregon, with a secondary focus on DIY home projects (e.g
   

   Tools and Resources for Tracking and Optimizing Free Ads

   Effective local free advertising relies on measurable insights to refine strategies and maximize visibility without financial investment. Tracking performance across digital and offline channels ensures that efforts yield tangible results, while optimization techniques—such as data-driven adjustments—enhance reach and engagement. Below are structured tools and methodologies to monitor, analyze, and improve free advertising campaigns for local handyman services, including digital analytics, offline impact measurement, keyword research, and A/B testing frameworks.
   

   Free Analytics Tools for Monitoring Local Ad Performance

   Digital platforms provide built-in analytics to assess engagement, traffic, and conversions from free ads. Leveraging these tools allows handyman businesses to identify high-performing content, audience demographics, and optimal posting times. Setup involves creating dashboards to centralize key metrics, ensuring actionable data is accessible without subscription costs.

   Google Analytics (GA4)
   

   • Setup Instructions:
   • Install the Google Analytics 4 (GA4) tracking code on the business website or landing page (e.g., a simple "Contact Us" page for flyer responses).
   • Configure events to track specific actions (e.g., "Form Submission," "Phone Calls," or "Service Inquiry").
   • Create a custom dashboard in GA4 focusing on:
   • Traffic sources (e.g., social media referrals, organic search).
   • User behavior (e.g., time spent on page, bounce rate).
   • Conversions (e.g., inquiries generated from free ads).
   • Key Metrics to Monitor:
   • Sessions from social media platforms (e.g., Facebook, Nextdoor).
   • Goal completions (e.g., contact form submissions tied to a unique promo code).
   • Device usage (e.g., mobile vs. desktop traffic for local searches).

   Facebook/Instagram Insights
   

   • Setup Instructions:
   • Ensure the business page is verified and posts are published as a business account.
   • Navigate to Insights > Posts to track:
   • Reach, impressions, and engagement rate per post.
   • Top-performing content types (e.g., videos vs. images).
   • Use Facebook’s "Audience Insights" to analyze follower demographics (e.g., age, location, interests).
   • Optimization Tip:
   • Schedule posts during peak engagement times (typically evenings or weekends for local services).

   Bitly for Link Tracking
   

   • Use Case:
   • Shorten and track unique URLs for flyers, business cards, or email signatures to measure offline-to-online conversions.
   • Example: A flyer with a Bitly link (e.g., `bit.ly/HandymanSpring2024`) redirects to a landing page with a promo code ("SPRING20") for a discount.
   • Setup:
   • Create a free Bitly account and generate custom links for each campaign.
   • Monitor clicks, geographic data, and referring sources in the Bitly dashboard.

   Measuring Offline Free Advertising Impact

   Offline methods—such as flyers, local bulletin boards, or word-of-mouth—require indirect tracking to correlate actions with online behavior. Unique identifiers (e.g., promo codes, QR codes) bridge the gap between traditional and digital analytics, providing quantifiable proof of offline ad effectiveness.

   Promo Code Tracking System
   

   • Implementation:
   • Assign a unique alphanumeric code to each offline ad (e.g., "FLYERMAY20" for a May flyer drop).
   • Include the code in:
   • Flyers, business cards, or vehicle wraps.
   • Verbal instructions (e.g., "Mention code FLYERMAY20 for 10% off").
   • Tracking Mechanism:
   • Use a Google Sheet or Excel template to log inquiries with their associated promo codes.
   • Example template columns:

     Date	Promo Code	Service Requested	Customer Contact	Conversion Status
     2024-05-15	FLYERMAY20	Plumbing Repair	(555) 123-4567	Scheduled

   • Data Analysis:
   • Calculate conversion rate (e.g., 20 inquiries from 100 flyers = 20% conversion).
   • Identify high-performing locations (e.g., flyers distributed at a coffee shop generated 50% of responses).

   QR Code Integration
   

   • Setup:
   • Generate QR codes using free tools like QR Code Generator or Google’s QR Code Shortener.
   • Link QR codes to:
   • A landing page with a contact form (e.g., "Scan to Book a Free Estimate").
   • A Google Form to collect service requests.
   • Place QR codes on:
   • Flyers, vehicle decals, or receipts.
   • Local community boards (with permission).
   • Tracking:
   • Use Google Analytics UTM parameters in the QR link (e.g., `?utm_source=flyer&utm_medium=qr&utm_campaign=spring2024`).
   • Monitor QR scans via:
   • Google Analytics (for web traffic).
   • Google Forms responses (for direct inquiries).

   Free Keyword Research Tools for Local Organic Content

   Keyword research uncovers low-competition search terms relevant to local handyman services, enabling the creation of targeted content (e.g., blog posts, social media captions) that attracts organic traffic. Free tools provide insights into search volume, competition, and user intent, ensuring content aligns with what potential customers are seeking.

   Ubersuggest (by Neil Patel)
   

   • Features:
   • Displays monthly search volume, keyword difficulty (KD), and top-ranking pages.
   • Offers content ideas based on related searches.
   • Process for Local Keywords:
   1. Enter a seed keyword (e.g., "emergency plumber near me").
   2. Filter by location (e.g., "United States > [Your City]").
   3. Sort by low KD (0–10) and high search volume (100+).
   4. Extract long-tail keywords (e.g., "affordable handyman for kitchen cabinet installation in [City]").
   
   • Example Output:

   Keyword: "handyman for minor home repairs [City]"
   
   • Search Volume: 80/month
   • KD: 5
   • Top Content Gap: Few local businesses rank for this term.
   AnswerThePublic
   
   • Use Case:
   • Reveals question-based searches (e.g., "How much does a handyman charge for drywall repair?").
   • Identifies comparison queries (e.g., "Best handyman vs. DIY for bathroom fixes").
   • Setup:
   1. Enter a primary keyword (e.g., "handyman services").
   2. Filter by location and language.
   3. Export prepositional phrases (e.g., "near me," "for renters") and questions to inform:
   
   • FAQ sections on the website.
   • Social media post captions (e.g., "Answering: ‘What’s the average cost for a handyman to fix a leaky faucet?’").

   Google Keyword Planner (Free Version)
   

   • Steps:
   1. Access via Google Ads (no account needed for basic searches).
   2. Enter local service-related terms (e.g., "handyman for electrical work").
   3. Review average monthly searches and competition level.
   4. Use negative keywords (e.g., "commercial") to refine local relevance.
   

   System for A/B Testing Free Ad Variations

   A/B testing compares different versions of free ads (e.g., captions, images, posting times) to determine which elements drive higher engagement or conversions. A structured approach—using spreadsheets or project management tools—eliminates guesswork and ensures data-backed optimizations. For handyman services, testing can focus on visuals, messaging, or distribution channels.

   Spreadsheet-Based A/B Testing Framework
   

   • Components:
   • Variables to Test:
   • Visuals: Images (e.g., before/after photos vs. stock images) or videos (e.g., 15-second demo vs. 30-second testimonial).
   • Captions: Direct (e.g., "Need a Handyman? Call Now!") vs. storytelling (e.g., "Struggling with a leaky pipe? We fix it fast—here’s how!").
   • Posting Time: Weekday mornings vs. weekend evenings.
   • Tracking Template:
   | Ad Variation | Platform | Post Date | Reach | Engagement Rate | Clicks/Inquiries | Notes |

   Local free advertising is not merely about saving costs—it is about cultivating a loyal customer base through meaningful participation in the community. By integrating platforms, partnerships, and data-driven optimization, businesses can achieve visibility that rivals paid alternatives while strengthening their reputation as trusted local leaders. The key lies in consistency, creativity, and a willingness to engage authentically, ensuring that every free effort contributes to long-term brand equity. As demonstrated, even the smallest investments in time and collaboration can yield outsized returns when executed with precision.

   FAQ

   Where can I find free local advertising options available near my location?

   Look for free local ads on platforms like Nextdoor, Craigslist, Facebook Marketplace, or community bulletin boards. Many cities also offer free classifieds on their official websites or local newspapers’ online editions. Check Google’s "Local Services Ads" for free listings, though some may require verification.

   What are the best online platforms for free local advertising?

   Use free online directories like Google My Business, Yelp, Bing Places, and Yellow Pages. Social media groups (Facebook, Reddit) and niche forums often allow free postings. Websites like Fiverr, Thumbtack, or even Twitter/X can help if you optimize hashtags for local reach.

   Which websites offer free local advertising for businesses or individuals?

   Reliable free sites include Craigslist (by city), OfferUp, Letgo, and Angi (for services). Local business networks like Chamber of Commerce websites or city-specific portals (e.g., "YourCityName.gov") often have free ad sections. Avoid spammy sites—stick to trusted platforms with active moderation.

   How can a small business get free local advertising effectively?

   Claim and optimize your Google My Business listing for free visibility. Share updates on free local Facebook groups or Nextdoor. Leverage word-of-mouth by offering referral discounts or partnering with complementary businesses for cross-promotion. Use free tools like Canva for simple flyers to post in high-traffic areas.

   What are some ways to place free local ads without paying?

   Post in community Facebook groups, Reddit’s local subreddits (e.g., r/[YourCity]), or Nextdoor’s "Buy/Sell/Trade" section. Leave reviews on Google/Yelp mentioning your services. Check libraries, grocery stores, or laundromats for free bulletin boards. Some radio stations or local TV news segments feature free community announcements.

   Where can I find free local ads posted by others near my area?

   Search Facebook Marketplace or Craigslist for your city’s listings. Try local classifieds on sites like OfferUp or Letgo. Visit community centers, coffee shops, or libraries with free ad boards. Enable location-based alerts on apps like Nextdoor or Groupon for real-time local deals.

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