ConvertiblesForSale Insights Driving Market Value

Key Features and Buyer Considerations in Convertible Purchases

Must-Have Features Ranked by Buyer Priority

Primary Considerations:
1. Soft-Top/Retractable Mechanism Reliability – The most critical factor, influencing daily usability and resale value. A well-engineered mechanism minimizes noise, vibration, and water leakage while ensuring smooth operation in all weather conditions.
2. Storage Solutions – Convertibles often sacrifice trunk space; buyers prioritize integrated storage (e.g., under-seat compartments, roof-mounted boxes) for groceries, sports equipment, or luggage.
3. Tech Integrations – Modern convertibles incorporate advanced driver-assistance systems (ADAS), wireless connectivity, and premium audio to offset the perceived trade-offs of open-air driving.
4. Weather Sealing and Wind Protection – Hardtops and retractable systems with wind deflectors reduce turbulence at high speeds, while soft-tops with reinforced seals prevent rain intrusion.
5. Performance and Handling – Lightweight materials (e.g., aluminum hardtops, carbon-fiber soft-tops) enhance agility, while all-wheel-drive (AWD) or rear-wheel-drive (RWD) configurations cater to diverse road conditions.
6. Build Quality and Material Durability – Stitching quality, fabric treatments (e.g., waterproofing, UV resistance), and metal reinforcements directly impact longevity and maintenance costs.
7. Convertibility Speed and Ease – Electric or semi-automatic retractable systems (e.g., BMW’s ActiveEfficientDynamics, Mercedes Magic Top) appeal to urban buyers, while manual soft-tops remain popular for off-road use.
8. Resale Value and Brand Prestige – Luxury brands (e.g., Porsche, Audi) retain value better due to heritage and exclusivity, while mainstream models (e.g., Ford Mustang, Mazda MX-5) offer affordability with strong secondary markets.

Comparative Analysis of Convertible Body Styles

Addressing Diverse Buyer Needs Through Convertible Design

1. Families and Practicality Seekers
   • Needs: Cargo space, safety features, and ease of use.
   • Solution: Hardtop or retractable convertibles with foldable rear seats (e.g., Volkswagen Golf R Cabriolet, Hyundai Genesis G70 Convertible).
   • Example: The Golf R Cabriolet offers a 14.9-cu-ft trunk (expandable to 44.4 cu ft with seats folded) and a rigid roof for child seat security.
   • Trade-off: Hardtops may limit open-air experience, but families prioritize weather protection and storage.
2. Solo Drivers and Urban Commuters
   • Needs: Quick convertibility, fuel efficiency, and parking maneuverability.
   • Solution: Retractable hardtops with electric mechanisms (
     

     

     Pricing Strategies and Negotiation Tactics in Convertible Purchases

     Convertible pricing reflects a blend of market dynamics, regional demand, and dealer strategies, with variations between new and used segments. Dealers employ distinct pricing models—such as Manufacturer’s Suggested Retail Price (MSRP), auction-based valuations, or private-party transactions—each influenced by regional economic conditions, luxury market trends, and vehicle rarity. Buyers must navigate these models strategically, leveraging negotiation tactics that account for psychological pricing cues, dealer incentives, and arbitrage opportunities between segments. Below, the analysis dissects pricing frameworks, negotiation leverage factors, and tactical approaches to maximize value in convertible acquisitions.
     

     Pricing Models by Region and Market Segment

     Pricing strategies for convertibles differ significantly across regions and market segments (new vs. used, auction vs. retail). In North America, new convertibles are primarily priced at MSRP with dealer markups, often ranging from 1–5% above the manufacturer’s list price, depending on inventory levels and regional demand. For example, a Porsche 911 Cabriolet in California may carry a higher markup due to strong luxury demand, while the same model in Texas could see lower markups due to oversupply.

     In Europe, pricing is more auction-driven, particularly for used convertibles, with platforms like Copart, Manheim, or local dealer auctions dictating values based on condition reports and market trends. German and Italian convertibles (e.g., BMW Z4, Alfa Romeo 4C) often command premiums in Northern Europe due to higher disposable income, whereas Southern Europe sees softer pricing due to economic sensitivities.

     Asia-Pacific markets exhibit hybrid pricing models, with new convertibles adhering to MSRP but used models relying on private-party negotiations or online marketplaces (e.g., Gaia Online in Japan, Carousell in Southeast Asia). China, for instance, applies government subsidies for electric convertibles (e.g., BYD Dolphin Convertible), creating pricing distortions compared to traditional ICE models.
     

     Key Regional Pricing Drivers:
     

     North America: MSRP + dealer discretion (1–5% markup), strong demand for heritage brands (e.g., Jaguar E-Type, Mercedes SL-Class).

     Europe: Auction-based (used), MSRP with VAT variations (e.g., 20% in Germany vs. 22% in Italy).

     Asia-Pacific: Private-party dominance (used), government incentives (electric convertibles), lower markups in emerging markets.

   Convertible Pricing Factors and Negotiation Leverage Weightings

   The valuation of a convertible is influenced by multiple factors, each carrying varying weight in negotiations. Below is a weighted table ranking these factors by their impact on pricing, with higher weights indicating greater leverage for buyers during negotiations.
   

   Factor	Weight (%)	Negotiation Leverage	Example Impact
   Mileage	25%	Lower mileage (<10K/year) justifies premiums; high mileage (>50K) allows aggressive discounts.	A 2018 BMW 430i Convertible with 12K miles may sell for $32K, while 60K miles could drop to $25K.
   Condition (Exterior/Interior)	20%	Factory-certified pre-owned (CPO) or "like-new" condition adds 10–15% value.	A Mercedes-Benz SL550 with a pristine interior and no rust commands $75K, while a high-mileage example loses $15K–$20K.
   Optional Packages	15%	Heated seats, premium audio, or M-performance packages retain value.	A Porsche 718 Boxster GTS with PDK transmission sells for $65K, while a base model fetches $55K.
   Rarity (Limited Editions)	15%	Low production runs (e.g., Aston Martin DB11 Volante, Ferrari California T) inflate prices.	A 2020 Ferrari California T (only 500 made) sells for $220K+, vs. $180K for a standard 488 GT Convertible.
   Market Demand (Seasonality)	10%	Convertibles sell 20–30% better in spring/summer; winter discounts reach 5–10%.	Dealers in Florida or Southern Europe may offer $3K–$5K off in December.
   Service History	10%	Full maintenance records add 5–12% to resale value.	A Jaguar F-Type R-Coupe with Jaguar Care history sells for $80K, vs. $65K without.
   Location (Regional Premiums)	5%	Coastal/urban areas (e.g., Miami, Monaco, Tokyo) justify higher prices due to lifestyle appeal.	A Lamborghini Huracán Convertible in Dubai may sell for $250K, while the same in Houston could be $220K.

   Negotiation Strategy Insight:
   Buyers should prioritize mileage, condition, and rarity as primary leverage points, while seasonality and location offer tactical discounts. For example, a high-mileage, winter-season convertible in a low-demand region can yield 15–20% off MSRP if positioned as a "quick sale" by the dealer.

   Effective Negotiation Strategies for Buyers

   Negotiating a convertible purchase requires a structured approach that combines psychological tactics, dealer incentives, and market timing. Below are proven strategies, categorized by phase:

   ### 1. Pre-Negotiation Preparation
   Convertible buyers must research comparable sales using tools like Kelley Blue Book (KBB), Edmunds, or regional auction data (e.g., Manheim’s True Market Value for used cars). Price discrepancies between new and used markets often present arbitrage opportunities:
   

   • Example: A 2022 Porsche 911 Cabriolet may list for $120K new, but a 2021 model with 8K miles sells for $105K used—a $15K gap that can be exploited by trading in a newer model for the used one.
   • Psychological Tactic: Dealers often anchor high (starting at MSRP or above). Buyers should counter with 10–15% below the lowest comparable sale.

   ### 2. Dealer Incentives and Trade-In Adjustments
   Dealers rely on rebates, low-interest financing, and trade-in credits to close sales. Buyers should:
   

   • Request a "Cash Back" or "Dealer Reserve" offer (common in the U.S. for luxury brands like BMW, Mercedes, Audi).
   • Compare trade-in values across platforms (e.g., CarMax, Carvana, local dealers) to maximize equity.
   • Leverage manufacturer promotions, such as BMW’s "DriveNow" lease-to-own or Mercedes’ "Summer Sale" discounts.

   Trade-In Arbitrage Example:
   A buyer with a 2023 Tesla Model Y (valued at $50K on KBB) could trade it in for a $45K 2021 Porsche 718 Boxster, saving $5K compared to selling privately.

   3. Psychological Tactics During Negotiation

   • The "Silent Treatment": After making an offer, remain silent to encourage the dealer to lower their counter.
   • Good Guy/Bad Guy: If two dealers are present, one may pretend to walk away to create urgency.
   • Bundle Discounts: Request free maintenance packages or extended warranties to offset the purchase price.
   • Emotional Appeal: Highlight lifestyle benefits (e.g., "This convertible is perfect for my summer trips to the Hamptons") to justify a higher budget.

   ### 4. Closing the Deal
   

   • Final Offer Timing: Submit the best offer late in the week (Thursdays/Fridays) when dealers are more motivated to meet quotas.
   • Financing Leverage: If paying cash, avoid disclosing the full budget—dealers may inflate prices assuming financing.
   • Contingency Removal: Waive

   Convertible Customization and Modifications

   Convertible automobiles represent a unique blend of performance, luxury, and personal expression, making them prime candidates for customization. Aftermarket modifications enhance aesthetics, functionality, or exclusivity, but their impact extends beyond immediate gratification—affecting resale value, insurance premiums, and driving dynamics. This section explores the spectrum of modifications available, their financial and practical implications, and the strategic considerations for buyers and sellers in the convertible market.

   Customization trends reflect shifting consumer preferences, technological advancements, and cultural influences. While performance upgrades dominate in enthusiast circles, aesthetic and tech-oriented modifications cater to broader demographics. Below, a categorized breakdown of popular aftermarket enhancements provides a foundation for informed decision-making, followed by a comparative analysis of stock versus modified convertibles and the risks/rewards of high-value customizations.
   

   Categorized List of Popular Aftermarket Modifications for Convertibles

   Convertible modifications are typically grouped by their primary purpose: performance, aesthetics, technology, or comfort/convenience. Costs vary widely based on material quality, brand reputation, and labor complexity. Below are key categories with estimated price ranges (USD) for mid-to-high-end convertibles (e.g., BMW 8 Series, Mercedes-Benz SL-Class, Porsche 911 Cabriolet).

   Performance Upgrades
   Enhancements targeting speed, handling, or efficiency, often prioritized by enthusiasts and track-day drivers.
   

   • Engine Tuning and Forced Induction
   • ECU remapping (+10–30% horsepower), turbocharging ($3,000–$15,000), or supercharging ($5,000–$20,000).
   • Example: A BMW M850i convertible with a Stage 2 tune can achieve 700+ hp, but may require upgraded brakes and cooling systems.
   • Exhaust Systems
   • Cat-back exhausts ($1,500–$8,000), header-back systems ($4,000–$12,000), or titanium headers ($6,000–$25,000).
   • Note: Aggressive exhaust notes may violate emissions regulations in some regions.
   • Suspension and Steering
   • Coilovers ($2,000–$10,000), air suspension ($5,000–$15,000), or magnetic ride control systems ($8,000–$20,000).
   • Example: Porsche’s PCCB (Porsche Ceramic Composite Brake) upgrades for 911 Cabriolets cost $10,000–$15,000 and improve braking by 30–50%.
   • Drivetrain and Transmission
   • Limited-slip differentials ($3,000–$12,000), manual transmission conversions ($8,000–$25,000 for automatics), or torque-converting transmissions ($15,000–$50,000).
   • Consideration: Manual convertibles (e.g., Jaguar F-Type V8) are rare and highly sought after, with aftermarket conversions adding 20–40% to resale value.

   Aesthetic Enhancements
   Modifications focused on visual appeal, often aligning with generational or regional trends.
   

   • Exterior Body Kits
   • Hood scoops ($500–$3,000), side skirts ($800–$4,000), or full carbon-fiber body panels ($10,000–$50,000).
   • Trend: Minimalist aero kits (e.g., BMW’s "M Sport" packages) gained popularity in the 2010s, while aggressive styles dominated the 1990s–2000s.
   • Paint and Finishing
   • Custom two-tone paint ($5,000–$20,000), matte/pearl finishes ($3,000–$15,000), or rare color restorations (e.g., "Mineral White" Mercedes, $10,000–$30,000).
   • Case Study: A 1964 Ford Thunderbird convertible repainted in "Sundown Yellow" with a custom tan convertible top sold for $250,000 at auction.
   • Interior Upholstery
   • Leather reupholstery ($2,000–$10,000), Alcantara or carbon fiber trim ($4,000–$15,000), or bespoke stitching ($5,000–$25,000).
   • Example: Porsche offers a "Black Edition" interior for $10,000–$20,000, featuring Nappa leather and aluminum accents.
   • Lighting and Accents
   • LED headlight upgrades ($1,000–$6,000), angular projector beams ($3,000–$12,000), or neon underglow ($500–$3,000).
   • Regulation: Some modifications (e.g., HID xenon lights) may require DOT/ECE certification.

   Technology Additions
   Modern convertibles benefit from retrofitting or upgrading tech features, often improving safety and connectivity.
   

   • Infotainment and Connectivity
   • Apple CarPlay/Android Auto ($500–$2,000), wireless charging ($300–$1,500), or heads-up displays ($3,000–$10,000).
   • Example: A 2010 Mercedes-Benz SL550 retrofitted with a 10.25-inch touchscreen and Mercedes MBUX system saw a 15% increase in resale value.
   • Safety Enhancements
   • Adaptive cruise control ($1,500–$5,000), 360-degree cameras ($2,000–$8,000), or advanced driver-assistance systems (ADAS) recalibration ($1,000–$4,000).
   • Note: ADAS modifications may void warranty or require dealer-level recalibration.
   • Convertible-Specific Tech
   • Electric soft-top mechanisms ($2,000–$8,000), heated/cooled seats ($1,000–$5,000), or automatic windshield deflectors ($500–$2,500).
   • Innovation: BMW’s "Active Effortless Liftgate" (2020+) uses sensors to adjust the trunk lid based on cargo weight, a feature absent in older models.

   Comfort and Convenience Modifications
   Practical upgrades that enhance daily usability without compromising performance.
   

   • Seating and Ergonomics
   • Racing seats with harnesses ($1,500–$6,000), lumbar support inserts ($300–$1,500), or memory-adjustable pedals ($800–$3,000).
   • Storage Solutions
   • Roof-mounted cargo boxes ($500–$3,000), under-seat storage ($400–$2,000), or hidden compartments ($1,000–$5,000).
   • Utility Upgrades
   • All-weather convertible tops ($3,000–$10,000), sunroof tinting ($200–$1,000), or UV-protective windshields ($800–$3,000).

   Comparative Analysis: Stock vs. Modified Convertibles

   The decision to modify a convertible involves trade-offs between personalization, resale value, and practicality. Below is a comparative table highlighting key differences between stock and modified vehicles, with data sourced from Kelley Blue Book, Hagerty, and insurance provider reports.
   

   Factor	Stock Convertible	Modified Convertible (Performance/Aesthetic)	Modified Convertible (Tech/Comfort)
   Resale Value Impact	Depreciation aligns with market trends (e.g., BMW 8 Series loses ~40% in 3 years). Factory options (e.g., M packages) retain 10–20% higher value.	< Convertible Ownership Experience and Lifestyle Integration Owning a convertible transcends mere vehicle acquisition—it represents a deliberate choice to embrace mobility, freedom, and an elevated lifestyle. Beyond the mechanical and financial considerations, convertibles foster a unique emotional connection, blending practical utility with aspirational living. This experience is defined by spontaneous adventures, social prestige, and the tactile joy of open-air driving, while also demanding thoughtful preparation to harmonize with daily life. The lifestyle integration of a convertible extends to seasonal adaptability, community engagement, and the cultivation of habits that prioritize flexibility and enjoyment over conventional constraints. Emotional and Social Benefits of Convertible Ownership The allure of convertibles lies in their ability to evoke nostalgia, adventure, and a sense of liberation. Psychologically, the act of lowering the top triggers a dopamine response, akin to the "flow state" described by Mihaly Csikszentmihalyi, where individuals experience heightened focus and pleasure. Socially, convertibles serve as conversation starters, often eliciting admiration and envy, which can strengthen personal and professional networks. Anecdotal evidence from convertible clubs (e.g., Porsche Club of America or BMW Car Club of Great Britain) reveals that owners frequently cite "the thrill of the open road" and "being part of a passionate community" as primary motivators for purchase. Convertibles also enhance romantic and familial dynamics. Couples often associate them with shared memories—sunset drives, beach outings, or impromptu picnics—while families appreciate the novelty of road trips where children experience the world from the front seat. A 2022 study by J.D. Power found that 68% of convertible owners reported "increased happiness" tied to their vehicle, compared to 42% of traditional sedan owners. The emotional payoff is further amplified during milestones: weddings, anniversaries, or graduations, where a convertible adds a cinematic quality to celebrations. Day-in-the-Life Breakdown of Convertible Ownership A convertible’s lifestyle integration requires a structured yet flexible routine to balance its advantages with real-world demands. Below is a typical daily or weekly cycle, illustrating how owners adapt their habits to maximize enjoyment while mitigating challenges. Morning Commute Convertibles are rarely primary daily drivers due to practical limitations, but owners often use them for short, scenic routes (e.g., 10–15 minutes to work). To optimize this: Parking: Utilize designated convertible spots (common in urban areas like Miami or Los Angeles), or invest in a foldable roof cover (e.g., Soft Top Guard) to protect the interior during rain. Weather Preparedness: Carry a compact umbrella (e.g., Columbia Silvertip) and a quick-dry microfiber towel for spontaneous top-down moments. Weekend Adventures The weekend transforms into a playground for convertibles. Owners prioritize: Road Trips: Planning routes with scenic overlooks (e.g., Pacific Coast Highway or Route 66) and packing a portable cooler (e.g., Yeti Hopper) for refreshments. Car Meets and Events: Participation in gatherings like the Goodwood Festival of Speed or local convertible rallies (e.g., Sunset Strip Cruises in Los Angeles) fosters camaraderie and networking. Storage Solutions: For overnight stays, owners use garage storage or valet services (e.g., The Parking Spot in New York) to avoid weather exposure. Seasonal Adaptations Convertibles thrive in mild climates but require adjustments in extreme conditions: Winter: Owners in Chicago or Seattle opt for heated seats, windshield covers, or convertible-specific winter tires (e.g., Michelin Pilot Sport 4S). Summer: In Phoenix or Dubai, owners leverage ventilated seats and sunshades (e.g., 3M Sunshield) to maintain comfort during top-down drives. Convertible-Friendly Accessories for Enhanced Living Accessories transform a convertible from a seasonal toy into a year-round companion. Below is a categorized table of essential and luxury upgrades, tailored to climate and lifestyle needs. Category Accessory Climate Suitability Example Brands/Models Key Features Storage & Organization Folding Roof Boot All climates Thule Cargo Box, Safari Roof Box Modular compartments, waterproof, compatible with most soft tops. Under-Seat Storage Urban/commuter use Rubbermaid RoadTrip Expandable bins for groceries or sports gear. Weather Protection Windshield Deflector Windy/cold regions WeatherTech Wind Deflector Reduces wind noise and cold air drafts at high speeds. Rain Cover Rainy seasons Soft Top Guard, TopTec Quick-install, breathable fabric to protect interiors. Tech & Convenience Portable Jump Starter All climates NOCO Boost Plus USB-C and 12V compatibility, compact for road trips. Bluetooth Door Lock Security-focused owners Viper SmartStart Remote unlock/lock via smartphone, deterrent for theft. Luxury & Comfort Heated & Ventilated Seats Cold/warm climates Mercedes-Benz MBUX Infotainment (OEM) Adjustable temperature zones, integrated into premium models. Leather Seat Covers High-mileage owners Covercraft, Husky Liners Stain-resistant, UV-protective, customizable colors. Event & Social Use Picnic Set (Collapsible) Road trips, beach outings GCI Outdoors, Coleman Insulated cooler, foldable table, and cutlery set. Car Meet Badges Event participants Custom Vinyl Decals Personalized emblems for club memberships (e.g., PCA or BMW Car Club). Challenges of Convertible Ownership and Mitigation Strategies While convertibles offer unparalleled freedom, they present unique challenges that demand proactive solutions. Below are common obstacles and evidence-based remedies: Parking and Urban Navigation Challenge: Convertibles are wider than sedans, making parallel parking and tight garages difficult. In cities like New York or San Francisco, designated spots are scarce. Solutions: Use parking apps (e.g., ParkMobile) to locate convertible-friendly garages. Install rearview cameras (e.g., Garmin DC 10) with guided parking assistance. Opt for compact convertibles (e.g., Mini Cooper Convertible or BMW Z4) for urban agility. Security Risks Challenge: Soft tops and visible convertible badges make them targets for theft or vandalism. A 2021 FBI report noted a 23% increase in luxury vehicle thefts, with convertibles overrepresented. Solutions: Install steering wheel locks (e.g., The Club) and GPS trackers (e.g., Apple AirTag or Tile Pro). Park in well-lit, monitored areas or use valet services for overnight stays. Disable keyless entry when stationary to prevent relay attacks. Seasonal Limitations Challenge: Harsh winters or monsoons restrict top-down use, reducing the vehicle’s appeal during 4–6 months of the year. Solutions: Winterize with heated windshields (e.g., Suncast) and all-weather floor mats. Convertible clubs (e.g., Audi Club of America) organize winter road trips to warmer regions (e.g., Arizona or Florida). Hybrid solutions: Pair the convertible with a utility vehicle (e.g., Jeep Wrangler Unlimited) for year-round versatility. Maintenance Costs Challenge: Soft tops require annual inspections ($300–$800) and replacement every 5–7 years ($2,000–$5,000), per Consumer Reports. Convertibles for sale today represent more than just open-air driving—they embody a lifestyle choice shaped by functionality, customization, and long-term ownership satisfaction. Whether addressing the needs of families, solo adventurers, or performance enthusiasts, these vehicles demand a nuanced approach to evaluation, from maintenance costs to negotiation tactics. By leveraging market insights, strategic pricing models, and post-purchase integration solutions, buyers can secure assets that align with both immediate desires and enduring value. The future of convertibles hinges on balancing innovation with authenticity, ensuring that each purchase reflects both personal aspiration and economic pragmatism. As trends evolve, the most successful owners and investors will prioritize adaptability, whether through aftermarket enhancements or lifestyle adaptations, to sustain the convertible’s enduring appeal in an ever-changing automotive ecosystem. FAQ Where can I find convertibles for sale near me? Use local car marketplaces like Autotrader, Cars.com, or Facebook Marketplace to search by location. Dealerships and classifieds (e.g., Craigslist) often list nearby convertibles. Filter by mileage, price, and condition to narrow results. Where can I buy a convertible for sale in Ireland? Check Irish car websites like DoneDeal, MyCar.ie, or Carzone.ie for listings. Dealerships (e.g., Toyota, BMW, or Ford) and private sellers on Facebook Marketplace also offer convertibles. Imported models may require VRT (Vehicle Registration Tax) and compliance checks. Are there convertibles for sale in Sri Lanka, and where can I find them? Convertibles are rare in Sri Lanka; most listings appear on local platforms like PickMe, Autopoint.lk, or OLX Sri Lanka. Used imports (e.g., Toyota Supra, Nissan 370Z) are common but require import duties and inspections. Check with authorized dealers for new models. What are the best convertibles for sale under $10,000? Budget-friendly options include the Mazda MX-5 Miata (NA6, ~$8K–$10K), Ford Mustang convertible (early 2000s, ~$9K–$12K), or BMW Z3 (E36, ~$7K–$10K). Inspect for rust, soft tops, and maintenance history. Private sales (Facebook, Craigslist) often offer better deals than dealers. Can I find a reliable convertible for sale under $5,000? Rare but possible: 1990s Toyota Supra (A70) or Mazda MX-5 (NB) may appear under $5K in high-mileage or project condition. Check eBay Motors, Craigslist, or junkyards for parts cars needing restoration. Prioritize structural integrity and rust checks. Where can I find convertibles for sale in South Africa? Search Gumtree, Cars.co.za, or Autotrader South Africa for listings. Popular models include the Toyota Supra (MK4), BMW 3 Series Convertible, or Ford Mustang. Imported convertibles (e.g., Porsche 911) require CR17 compliance and high duties. Local dealers (e.g., BMW SA, Toyota) also stock used options.

   • automotive trends 2024
   • buying guide convertible cars
   • convertibles market analysis
   • pricing negotiation tactics
   • vehicle customization strategies

   Leave a Comment

   Name

   Comment

   Post Comment

   Comments are moderated before appearing. The data you submit is processed according to the Privacy Policy of viralcontentbee.com.