Facebook Marketing for Small Businesses with @AndreaVahl #vcbuzz

Facebook Marketing for Small Businesses with @AndreaVahl #vcbuzz

Facebook remains one of the major marketing platforms out there enabling small businesses to reach their customers and build loyalty

But how to use Facebook in 2020 and beyond? Let’s discuss

Note: In response to API limitations, Viral Content Bee has deprecated its Facebook support but it doesn’t mean we will stop educating our users how they should use this powerful marketing channel.

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About @AndreaVahl

.@AndreaVahl is co-author of Facebook Marketing All-in-One for Dummies and creator of @GrandmaMaryShow helping small businesses learn about social media through entertaining video tutorials.

Subscribe to Andrea’s blog here

Questions we discussed

Q1 How did you become a digital marketer? Please share your career story!

I was laid off from my job and I started an in-home wine tasting business and used social media to promote my business.

While I was doing that I decided I wanted to create fun tutorials on how to use social media.

So I used one of my improv comedy characters to start a blog as Grandma Mary Social Media Edutainer and that led to the book deal.

I am the co-author of Facebook Marketing All-in-One for Dummies along with @amyporterfield and @phylliskhare

And now I get to speak and train all over the world as well as consult businesses about Facebook Marketing and Facebook Advertising!

Q2 How should small businesses start using Facebook to reach their customers?

I’m a big believer in using Facebook ads strategically as organic reach has been decreasing

But you don’t have to spend a lot of money on ads. Focus on moving people to your list or to your website and use retargeting later.

Facebook video is still crushing it and can be great to get some organic reach as well as build a retargeting audience. Small businesses can also use Facebook Stories or Facebook Groups to get a little more visibility.

Q3 Which mistakes do you often see small businesses make when it comes to Facebook marketing and how to fix them?

Facebook Marketing Mistake #1 – ONLY using the Boost Post option.

Boosting your posts is easy – Facebook is always suggesting it. But when the ad is optimized around your true goal it will typically do MUCH better.

Facebook Marketing Mistake #2 – Not Targeting and Testing your ads properly.

I just recently was able to cut a client’s advertising costs in HALF by systematically testing new audiences and images. 

Facebook Marketing Mistake #3 – Not using the Facebook Pixel correctly or at all.

The pixel will track your sales and leads from Facebook and Instagram and if you aren’t using it, you are missing out on the BEST part of the ads interface. 

You can not only track Facebook Leads and Sales but also retarget your ads and create better audiences to use with the pixel.

I think they are just trying to get them to get started in the easiest way – but it’s not great.

Q4 Is there still organic visibility for small businesses on Facebook? How can small businesses save on Facebook marketing?

Yes it is still available. I have a local client doing extremely well with videos. Both live in the store and uploaded.

Plus hardly any businesses are using Facebook Stories. That can be a way to stand out with something different.

Small businesses can save on advertising costs by using retargeting – it sometimes only costs $10 to reach your warm audience

Q5 What are your favorite Facebook marketing tools?

@Agorapulse is one of my favorite Facebook Marketing tools – just about the only one I use

I do also use @ReportGarden for some Facebook Ad reports

Also plenty of tools to help make videos for Facebook and Ads that I love @animoto @wave_video @lumen5 @camtasia

Our previous Facebook marketing chats:

I was laid off from my job and I started an in-home wine tasting business and used social media to promote my business.

While I was doing that I decided I wanted to create fun tutorials on how to use social media.

So I used one of my improv comedy characters to start a blog as Grandma Mary Social Media Edutainer and that led to the book deal.

I am the co-author of Facebook Marketing All-in-One for Dummies along with @amyporterfield and @phylliskhare

And now I get to speak and train all over the world as well as consult businesses about Facebook Marketing and Facebook Advertising!

Q2 How should small businesses start using Facebook to reach their customers?

Q3 Which mistakes do you often see small businesses make when it comes to Facebook marketing and how to fix them?

Q4 Is there still organic visibility for small businesses on Facebook? How can small businesses save on Facebook marketing?

Q5 What are your favorite Facebook marketing tools?

Our previous Facebook marketing chats:

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