Visual Marketing Tactics and Trends with Jess O’Brien @JessOB1kenobi #VCBuzz

Visual Marketing Tactics and Trends with Jess O'Brien @JessOB1kenobi #VCBuzzVisual marketing is one of the fast changing digital marketing fields. There’s a variety of tools and platforms that pop up monthly.

Let’s talk about visual marketing trends and its future this week.

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About Jess

Jess O’Brien @JessOB1kenobi does social marketing and video editing for @ovrdrv.

Follow Jess on Twitter

Questions we discussed

Q1 How did you become a digital marketer? What’s your career story?

I went to school for Marketing, with a concentration in video editing. I hustled through internships, until I was finally hired.

Then I was laid off. My awesome ex-boss gave my resume to , where I was for 5+ yrs until absorbed by .

The path to success is paved with failure. Mine had plenty (like, so many), but I never gave up.

Q2 What are recent visual marketing trends you were most excited about?

I’m mildly obsessed with Instagram Stories. I love functionality influencing design. I frequently stalk other brands stories.

For example, the tap photo feature used to show the same photo slightly altered each time to tell a quick story.

Q3 Your tweets are amazingly visual! Where do you find all those images, animated GIFs and visual tweets to retweet?

I waste a lot of my life on and online, tbh. I’m also a very visual person. I wish I could use gifs IRL instead of words.

I also attach the embedded images if posting an article, as image posts perform better. ALWAYS attribute if you do this.

Editor’s note: Don’t forget visual quotes! Tweeting visual quotes can boost your engagement and bring new followers. Use tools like Quote of the Day (for inspiration) and to design beautiful visual quotes.

Q4 What’s the future of visual and video marketing?

I hear FB is looking for brands to develop 6-sec video ads. Visually faster, authentic, social video is where it’s all going.


Q5 What are your favorite visual marketing tools?

The video editor in me says , the social marketer says . Depends entirely on project.

Also, I still love (although I also use Premiere). Don’t @ me. Actually, @ me. That’s the whole point of this, right?

Our previous visual marketing chats:


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