Writing a book is many people’s dream. But what does it take? Let’s learn more about book marketing process!
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About Susan
.@SusanGilbert is an online marketing maniac, bestselling author, and eHow video contributor who’s been working online since 1999.
Susan has written three books (soon to be four):
- The Land of I Can
- The Complete Idiot’s Guide on Opening and Running a Coffee Bar
- KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout
Questions we discussed
Q1 What inspired you to write your first book?
This came from a desire to follow my heart in business and life.
A1 OMG I’ll write a book one day lol #vcbuzz
— Ann Smarty (@seosmarty) August 23, 2016
Would love for you to do that @seosmarty ? #vcbuzz
— Susan Gilbert (@SusanGilbert) August 23, 2016
It’s important to write from your heart.
@SusanGilbert any particular life event that inspired you? #vcbuzz
— Jessy Troy (@jessytroy) August 23, 2016
Moving from San Diego to Washington State and starting a new career in marketing.
Q2 Self-publishing or traditional publishing? Pros and cons?
Self means you need professional support – traditional is already built in. Harder to get traditional than self.
A2. I would go with self-publishing because the technology is there to put together a manuscript #vcbuzz
— Cheval John (@chevd80) August 23, 2016
There’s still a strong market for self-publishing, especially with new mobile technology helping build a buzz.
@SusanGilbert which one would you personally recommend? #vcbuzz
— Jessy Troy (@jessytroy) August 23, 2016
I recommend starting with self publishing then moving into print. I recommend starting with Createspace – easy to use with good support for new authors.
Here are some platforms for self-publishing Lulu, Xlibris, AuthorHouse, Infinity Publishing, Wheatmark #vcbuzz
— Jason Chow (@JasonCPF) August 23, 2016
All great resources – thank you for sharing these ?
A2. Plus, you are always doing the marketing and publishers will only accept people who have a large audience #vcbuzz
— Cheval John (@chevd80) August 23, 2016
Q3 Paperback or Kindle? Pros and cons?
I recommend both for building influence – if you have paperback you need a digital compliment.
@vcbuzz A3. I would say both paperback and kindle because people want to see a physical copy of the book #vcbuzz
— Cheval John (@chevd80) August 23, 2016
It’s also great for offline events @chevd80 – great point!
@SusanGilbert what if you only have digital? does it make sense to go and try to build paperback? #vcbuzz
— Jessy Troy (@jessytroy) August 23, 2016
It depends on your niche/genre – if you want to build a name and brand then yes indeed.
Q4 How to promote your book? What has worked best for you?
A great website – active #sm interactions & activity – Pinterest is great for authors.
A4. Ignite Your Book, OHFB, Free Book Dude are some available tools #vcbuzz
— Jason Chow (@JasonCPF) August 23, 2016
Those are great!
Q5 Your favorite tools to help book authors?
@SusanGilbert are there any forums / groups for newbie authors to feel support and ask questions? #vcbuzz
— Jessy Troy (@jessytroy) August 23, 2016
I highly recommend Goodreads, to network with other authors and also getting into niche Google Plus and FB Groups.
Bookbaby is a great resource for both print and digital. Goodreads is great for printed books.
Post I came across on traditional vs self-publishing. Thought might be useful to today’s topic https://t.co/GwbLKIWAIZ #vcbuzz
— Jason Chow (@JasonCPF) August 23, 2016
Our previous book marketing chats:
- Book Marketing Twitter Chat with @RobCubbon #VCBuzz
- Augmented Reality in Education and Marketing: Twitter Chat with @SamGliksman #VCBuzz
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