Content curation is where social media meets content marketing: It’s the way to make sense of information flood and organize your own and other creators’ content assets.
Today we are chatting with content curation expert Cendrine Marrouat of @CendrineMedia
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About Cendrine
Cendrine is social media blogging coach, content curator, author and photographer. Cedrine is the founder of Social Media Slant, writer at Paper.li Blog and contributor at Social Media Week and Curatti.
Make sure to subscribe to Cendrine’s newsletter and download her latest eBook The Little Big eBook on Social Media Audiences: Build Yours, Keep It, and Win
Questions we discussed
Q1 How did you become a social media marketer and digital writer? What’s your career path?
I have done many things in my life: translation, poetry, French instruction, reviews, playwriting, and journalism. I am also an author and a photographer. And I celebrated a decade as a blogger this year.
Social media marketing came into my life when I was looking for a way to increase visibility for my books. I spent a year doing research, attending webinars, and connecting with marketers. Then, I started blogging about what I had learned. People loved my no-nonsense approach. Indie artists, small biz owners, and solopreneurs seeked my advice. That’s how I became a social media coach.
In 2012, I began teaching classes on social media 101 to small business owners and solopreneurs.
Finally, I also write and curate content for clients.
Q2 What is content curation? How did it emerge and why it’s such an exciting and important trend?
Content curation follows three major steps.
- Sorting through the huge amount of online content.
- Hand-picking the best and most relevant pieces.
- Finally, organizing those pieces around specific themes.
My slides on content curation are here, for those interested in checking them out.
We have been doing curation for a very long time. It’s a very common practice in museums & art galleries, for example. Remember the last time you recommended a movie or book to a specific friend? That was content curation. ?
You made that recommendation based on what you know of that friend. Digital curators do the same for their audiences.
There is too much content available on the web. Most of it is mediocre. Curators help filter the mess and save us time.
Q3 What are your favorite content curation tools?
@scoopit has been my favorite for 5 years. Other tools include @Flipboard, @feedly, @PostPlanner, Google+, and @paper_li.
@cendrinemedia I have my @feedly open right now. ? I use it daily! #vcbuzz
— Kari (@Think_In_Smiles) October 20, 2015
Yes me too. That’s where I follow most of my sources (a couple of hundreds)
I use them all to discover and share interesting content.
@cendrinemedia Have you not used BuzzSumo? Have heard some rave reviews about it. #vcbuzz
— kcpravin (@kcpravin) October 20, 2015
No I don’t use it. I use too many tools already. lol But yes, awesome reviews.
I’ve actually never used @scoop.it but am intrigued. How do you use it & what success have you seen? #vcbuzz
— Wendy Kiana Kelly (@WendyKKelly) October 20, 2015
I have more than 48,000 subscribers. It’s one of the major first big content curation platforms to have been released. Yeah, I have been with Scoop.it for a very long time. It’s the best platform if you want to be seen as an expert in your field through curation.
By the way, I have a page dedicated to tools for small biz owners and solo-preneurs. I add new ones weekly.
@cendrinemedia What membership plan do you find most useful on Scoop.it? #vcbuzz
— Kari (@Think_In_Smiles) October 20, 2015
I use the first paid one. Three topics. More than enough for what I do.
Here is one of my magazines on Scoop.it
Q4 What are your favorite content curation examples (from brands, bloggers, individuals)?
Individuals: @ScentTrail @kdietz and @RobinGood. I have interviewed my favorite curators for my blog.
For an example of how @kdietz curates content.
I also really like @ScottMonty. I wrote a case study on his curation technique.
@MarketingSherpa also does an excellent job with curated case studies.
Q5 How curation makes you more productive? How to increase your blogging productivity using content curation?
Curation has taught me to:
- be very selective about what I share
- think about my audience at all time
- find inspiration in everything I read
- make more savvy decisions about my personal brand
Use curation to complement your content. You can publish more without having to think of new ideas all the time.
Some will tell you that curation is bad for your brand because you direct people to other sources. I’ll tell you this. People may remember great creators. But they also remember those who keep sharing helpful info with them.
When done well, curation can help you build trust and increase visibility in ways you cannot even imagine.
@seosmarty Curation definitely helps me come up with ideas and gives me stories and insights to refer to when writing. #vcbuzz
— Kari (@Think_In_Smiles) October 20, 2015
Our previous content curation chats:
- Curate & Create: Content Marketing Twitter Chat with @TomPick
- Content Repurposing Twitter Chat with @ShobhaPonnappa
- Expert Group Interview as Blog Growth Hack: Twitter Chat with Robbie Richards @RobbieRichMktg
- Visual & Content Marketing Twitter Chat with Robert Katai @katairobi
- Earn Your Living by Doing What You Love: Writing. Twitter Chat with @SHurleyHall
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